'Branding'

This DAO is making Web3 more welcoming

Daily Signals

This DAO is making Web3 more welcoming

Decentralised autonomous organisation (DAO) platform Metaphor is ditching the dark and moody visuals that dominate the Web3 space to create a more ...
Technology : Media And Entertainment : Advertising & Branding
These conceptual billboards challenge unsustainable ads

Daily Signals

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...
Advertising & Branding : Sustainability : Design
Fine-tuning: The cream of customised cosmetics

Daily Signals

Fine-tuning: The cream of customised cosmetics

Spain – Sepai, a high-end Spanish skincare brand which eschews ‘the paradigms in cosmetics’, is offering customers a hyper-personalised beauty elix...
Cosmetics : Tailored Cosmetics : Cellulite
Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Daily Signals

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...
Health & Wellness : Society : Advertising & Branding
Visionworks turns subtitles into secret eyesight test

Daily Signals

Visionworks turns subtitles into secret eyesight test

US optical products retailer Visionworks has combined Hollywood-inspired entertainment with advertising in its latest campaign.
Advertising & Branding : Health & Wellness : Media & Entertainment
Attitudes to employment and loyalty are changing among US Millennials

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.
Millennial Workforce : Company Loyalty : Bleisure
Fresh approach: Exhibition held in dry cleaners

Daily Signals

Fresh approach: Exhibition held in dry cleaners

Amsterdam – The Stomerij Multi-Clean is an ordinary dry cleaners in Amsterdam, but for one weekend in September, it doubled as an exhibition space ...
Pop Up : Stomerij Multi-Clean : Dry Cleaners
Unrefined Intimacy

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design : Health And Wellness : Advertising & Branding
Harm Rensink Urban Spa

Design Directions

Harm Rensink Urban Spa

To escape the noise, pollution and distractions of city life, residents often find that the only option is to pack their bags and head to the count...
Hotel : Symbiotic Branding : Dutch Design Week
Netflix Spain turns promotional vinyl billboard into free handbags for fans

Daily Signals

Netflix Spain turns promotional vinyl billboard into free handbags for fans

A colossal vinyl billboard displayed on Madrid’s main street and promoting season two of Netflix’s reality show I Am Georgina will soon be transfor...
Media & Entertainment : Fashion : Advertising & Branding
Alabama draws on hypnotherapy to promote tourism

Daily Signals

Alabama draws on hypnotherapy to promote tourism

In a bid to capture the wellbeing benefits of a relaxing holiday in the American state, the Alabama Tourism Department is unveiling an experiential...
Travel & Hospitality : Advertising & Branding : Health And Wellness
Boston Safari

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...
Boston : Re-Con Man : The Convergence Economy
MAD//Fest 2025: The Formula for Fixing Boring Brands

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...
Advertising : Marketing : Global Events
A taste of the future: If LS:N Global madeÉ a restaurant

Daily Signals

A taste of the future: If LS:N Global madeÉ a restaurant

A taste of the future: If LS:N Global madeÉ a restaurant
Restaurant : Dietician : Barneys New York
Bare-it-all Branding

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.
Underwear : The Athena Woman : Anti-authenticity Marketing
Design Miami/ Basel 2013 Preview

Big Ideas

Design Miami/ Basel 2013 Preview

Securing its reputation as the essential show in the luxury and collectable design calendar, Design Miami/ Basel – now in its eighth year – will un...
Design : Carwan Gallery : Lola Ley
Divergent Design

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.
Design : Intersectionality : Health And Wellness
Generative AI Creativity Market

Markets

Generative AI Creativity Market

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.
Technology : Media & Entertainment : Design
Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

Daily Signals

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...
Global Events : Pop Culture & Media : Cannes Lions 2025
QuiteLike unveils rebranding to inspire joyful home cooking

Daily Signals

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.
Food And Drink : Advertising & Branding : Design
Playful Branding & Packaging

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...
Fun : Experience : El Kombo
Altruvation

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.
Whole-system Thinking : Whole Chain Thinking : Kering Group
The Immortal Brand

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
The Age Of The Long Near : Evernote : Long Now Foundation
Geeta’s tempts tastebuds with Bit Naughty campaign

Daily Signals

Geeta’s tempts tastebuds with Bit Naughty campaign

Pickle and chutney brand Geeta’s has unveiled its boldest marketing campaign to date, Geeta Bit Naughty.
Food & Drink : Advertising & Branding : Society
Beck’s cultural Branding & Packaging

Design Directions

Beck’s cultural Branding & Packaging

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer B...
Packaging : Collaboration : Artists
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