LS:N Global

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.

News

Fresh approach: Exhibition held in dry cleaners

Amsterdam – The Stomerij Multi-Clean is an ordinary dry cleaners in Amsterdam, but for one weekend in September, it doubled as an exhibition space ...

Pop Up : Stomerij Multi-Clean : Dry Cleaners

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...

Design : Health And Wellness : Advertising & Branding

Design Directions

Harm Rensink Urban Spa

To escape the noise, pollution and distractions of city life, residents often find that the only option is to pack their bags and head to the count...

Hotel : Symbiotic Branding : Dutch Design Week

News

Netflix Spain turns promotional vinyl billboard into free handbags for fans

A colossal vinyl billboard displayed on Madrid’s main street and promoting season two of Netflix’s reality show I Am Georgina will soon be transfor...

Media & Entertainment : Fashion : Advertising & Branding

News

Alabama draws on hypnotherapy to promote tourism

In a bid to capture the wellbeing benefits of a relaxing holiday in the American state, the Alabama Tourism Department is unveiling an experiential...

Travel & Hospitality : Advertising & Branding : Health And Wellness

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...

Boston : Re-Con Man : The Convergence Economy

News

A taste of the future: If LS:N Global madeÉ a restaurant

Restaurant : Dietician : Barneys New York

Big Ideas

Design Miami/ Basel 2013 Preview

Securing its reputation as the essential show in the luxury and collectable design calendar, Design Miami/ Basel – now in its eighth year – will un...

Design : Carwan Gallery : Lola Ley

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.

Design : Intersectionality : Health And Wellness

Markets

Generative AI Creativity Market

An emerging wave of consumer-facing generative AI platforms are redefining the very nature of creative work.

Technology : Media & Entertainment : Design

News

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...

Global Events : Pop Culture & Media : Cannes Lions 2025

News

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.

Food And Drink : Advertising & Branding : Design

Micro Trends

Altruvation

Big brands are mixing altruism and innovation by throwing open their doors to enable anyone to become a collaborator.

Whole-system Thinking : Whole Chain Thinking : Kering Group

Micro Trends

Playful Branding & Packaging

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now ...

Fun : Experience : El Kombo

News

Preview: Altruvation

Global – This week’s microtrend examines the big brands mixing altruism and open-source innovation.

Toyota : Tesla : Kering Group

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.

Underwear : The Athena Woman : Anti-authenticity Marketing

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

News

Geeta’s tempts tastebuds with Bit Naughty campaign

Pickle and chutney brand Geeta’s has unveiled its boldest marketing campaign to date, Geeta Bit Naughty.

Food & Drink : Advertising & Branding : Society

Design Directions

Beck’s cultural Branding & Packaging

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer B...

Packaging : Collaboration : Artists

News

The Macallan celebrates 200 years with hero films and 3D billboards

Iconic whisky brand The Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billb...

Luxury : Advertising & Branding : Spirits

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Studio AH-HA : Tetra : Anti-Authenticity

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...

Eco : Consumption : Throw Away

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

News

Omsom adds MSG to the classic tabletop salt and pepper set

Omsom, the ‘proud and loud’ Asian food brand, has released a condiment set with salt, pepper and an unexpected addition – MSG.

Food : Drink : Advertising & Branding

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