'Branding'

A toothpaste rebranding embracing sector taboos

Daily Signals

A toothpaste rebranding embracing sector taboos

Toothpaste brand Twice, by musician Lenny Kravitz, is undergoing a visual refresh that embraces an unconventional colour palette for the sector.
Advertising & Branding : Health & Wellness : Rebranding
High-end Space-squatting

Daily Signals

High-end Space-squatting

Copenhagen – Club Monaco has taken advantage of a rare opportunity to set up shop inside one of the world’s greatest restaurants.
Club Monaco : Noma : Symbiotic Branding
FashTech London Summit 2016: Review

Big Ideas

FashTech London Summit 2016: Review

The biggest names in fashion and technology came together earlier this month to discuss how to drive sustainability and create a seamless customer...
FashTech London Summit : Seamless Technology : Whole-system Thinking
Taco Bell's The Cantinas offers a taste of early retirement

Daily Signals

Taco Bell's The Cantinas offers a taste of early retirement

Taco Bell is redefining retirement with the launch of The Cantinas, an early retirement community experience set to open in San Diego, California, ...
Food & Drink : Youth : Advertising & Branding
Symbol’s rebranding tunes into vinyl nostalgia

Daily Signals

Symbol’s rebranding tunes into vinyl nostalgia

Tapping into the revival of the vinyl music market, audio storage company Symbol has updated its branding to broaden the appeal of its products.
Advertising & Branding : Retail : Sustainability
How Alcohol Brands Can Look Out for Men’s Wellbeing

Big Ideas

How Alcohol Brands Can Look Out for Men’s Wellbeing

As the definition of nutrition broadens to include mental wellbeing, men are seeking more nuanced support and recognition from the brands they purc...
Food : Drink : Health & Wellness
Eau de Climate Change

Micro Trends

Eau de Climate Change

As more flora and fauna become extinct every year, perfume innovators are becoming activists by attempting to encapsulate the authentic smell of Mo...
Beauty : Fragrance : Sustainability
Bare-it-all Branding

Micro Trends

Bare-it-all Branding

The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all approach.
Underwear : The Athena Woman : Anti-authenticity Marketing
Hims & Hers takes on obesity crisis in provocative Super Bowl ad

Daily Signals

Hims & Hers takes on obesity crisis in provocative Super Bowl ad

Telehealth brand Hims & Hers made a bold debut at the Super Bowl with a provocative 60-second ad addressing the US obesity epidemic.
Health & Wellness : Society : Advertising & Branding
Squarespace bridges digital and physical worlds in new campaign

Daily Signals

Squarespace bridges digital and physical worlds in new campaign

Self-build website platform Squarespace has released three new short films as part of its Change Your World campaign, which encourages business own...
Technology : Advertising & Branding : Design
HSBC ads banned for greenwashing

Daily Signals

HSBC ads banned for greenwashing

The ASA has banned two HSBC ads on the grounds of greenwashing, stating they could lead consumers to believe the bank has a net-positive environmen...
Sustainability : Advertising & Branding : Society
This DAO is making Web3 more welcoming

Daily Signals

This DAO is making Web3 more welcoming

Decentralised autonomous organisation (DAO) platform Metaphor is ditching the dark and moody visuals that dominate the Web3 space to create a more ...
Technology : Media And Entertainment : Advertising & Branding
These conceptual billboards challenge unsustainable ads

Daily Signals

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...
Advertising & Branding : Sustainability : Design
Fine-tuning: The cream of customised cosmetics

Daily Signals

Fine-tuning: The cream of customised cosmetics

Spain – Sepai, a high-end Spanish skincare brand which eschews ‘the paradigms in cosmetics’, is offering customers a hyper-personalised beauty elix...
Cosmetics : Tailored Cosmetics : Cellulite
Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Daily Signals

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...
Health & Wellness : Society : Advertising & Branding
Visionworks turns subtitles into secret eyesight test

Daily Signals

Visionworks turns subtitles into secret eyesight test

US optical products retailer Visionworks has combined Hollywood-inspired entertainment with advertising in its latest campaign.
Advertising & Branding : Health & Wellness : Media & Entertainment
Attitudes to employment and loyalty are changing among US Millennials

Big Ideas

Attitudes to employment and loyalty are changing among US Millennials

A recent study into US Millennials’ roles and priorities in the workplace reveals changing attitudes towards company loyalty.
Millennial Workforce : Company Loyalty : Bleisure
Fresh approach: Exhibition held in dry cleaners

Daily Signals

Fresh approach: Exhibition held in dry cleaners

Amsterdam – The Stomerij Multi-Clean is an ordinary dry cleaners in Amsterdam, but for one weekend in September, it doubled as an exhibition space ...
Pop Up : Stomerij Multi-Clean : Dry Cleaners
Unrefined Intimacy

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...
Design : Health And Wellness : Advertising & Branding
Harm Rensink Urban Spa

Design Directions

Harm Rensink Urban Spa

To escape the noise, pollution and distractions of city life, residents often find that the only option is to pack their bags and head to the count...
Hotel : Symbiotic Branding : Dutch Design Week
Netflix Spain turns promotional vinyl billboard into free handbags for fans

Daily Signals

Netflix Spain turns promotional vinyl billboard into free handbags for fans

A colossal vinyl billboard displayed on Madrid’s main street and promoting season two of Netflix’s reality show I Am Georgina will soon be transfor...
Media & Entertainment : Fashion : Advertising & Branding
Alabama draws on hypnotherapy to promote tourism

Daily Signals

Alabama draws on hypnotherapy to promote tourism

In a bid to capture the wellbeing benefits of a relaxing holiday in the American state, the Alabama Tourism Department is unveiling an experiential...
Travel & Hospitality : Advertising & Branding : Health And Wellness
Boston Safari

Micro Trends

Boston Safari

It might not be Paris, New York or London, but Boston is still one of the most recognisable cities in the world, and is beginning to come into it...
Boston : Re-Con Man : The Convergence Economy
A taste of the future: If LS:N Global madeÉ a restaurant

Daily Signals

A taste of the future: If LS:N Global madeÉ a restaurant

A taste of the future: If LS:N Global madeÉ a restaurant
Restaurant : Dietician : Barneys New York
Design Miami/ Basel 2013 Preview

Big Ideas

Design Miami/ Basel 2013 Preview

Securing its reputation as the essential show in the luxury and collectable design calendar, Design Miami/ Basel – now in its eighth year – will un...
Design : Carwan Gallery : Lola Ley
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