LS:N Global

Signals & Stats

Rare Beauty joins Substack

Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storyte...

Beauty : Retail : Pop Culture & Media

Signals & Stats

How luxury brands went beyond metaverse hype with immersive tech

From Balenciaga to L’Oréal, luxury brands are turning to immersive technologies to prototype shows, reimagine retail and bring storytelling to life...

Luxury : Technology : Design

Signals & Stats

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...

Retail : Advertising And Branding : Value

Signals & Stats

Stat: Empathy emerges as the ultimate business advantage

A study from Zurich Insurance released in September 2025 shows that consumers reward businesses that demonstrate empathy while punishing those that...

Retail : Society : Statistic

Signals & Stats

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

Sports : Food And Drink : Advertising

Signals & Stats

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...

Advertising : Media : Australia

Signals & Stats

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.

Global Events : Technology : Pop Culture & Media

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Signals & Stats

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...

Beauty : Wellness : Brazil

Viewpoints

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.

Arsenal : Puma : Emirates

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Signals & Stats

Base note branding

Cincinnati – Scent Trunk is a new fragrance brand that enables consumers to create original scents based on their personal preferences.

Scent Trunk : Perfume : Personalisation

Signals & Stats

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.

Sustainability : Drink : Advertising

Signals & Stats

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...

Pop Culture & Media : Global Events : Cannes Lion 2025

Signals & Stats

Moonflowers saffron celebrates Afghan heritage

Saffron brand Moonflowers is repositioning the ancient spice through a visual identity that celebrates Afghan land and culture, the women who harve...

Food & Drink : Packaging : Health & Wellness

Big Ideas

SXSW London 2025: The Pursuit of AI Optimism

From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...

Technology : Global Events : AI

Signals & Stats

Time to burn

New York – Branding agency Cinnamon Projects has created a range of scents inspired by the hours of the day.

Cinnamon Projects : Incense : Series 1

Signals & Stats

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...

Luxury : Technology : Design

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male.

Bertrand Pellegrin : Re-Con Man : New Millennial

Signals & Stats

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.

Statistic : Stat : Southeast Asia

Signals & Stats

Billie destigmatises female body hair

US – Start-up shaving brand Billie is putting female body hair at the centre of its latest campaign.

Beauty : Billie : Marketing

Signals & Stats

Luxury laughs

Bicester Village – To celebrate the launch of the autumn/winter men’s collections, luxury outlet retail village Bicester Village has created an ad ...

Bicester Village : Rough-luxe Narratives : Luxury Outlet

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen

Reality Check Branding : Barbie : Toys

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...

Brand : Conversation : Democratic Brands

Signals & Stats

Olssøn Barbieri playfully rebrands a Bordeaux winery

OlssønBarbieri has devised a new identity for Château Picoron – playful and modern yet a nod to strict regulations of Bordeaux wines.

Food & Drink : Design : Advertising & Branding

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent