Beck’s cultural Branding & Packaging

26 : 10 : 2008 Packaging : Collaboration : Artists

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer Beck’s UK launched a limited-edition collection of labels showcasing the work of emerging contemporary artists – the first time the iconic green bottle’s original label has been replaced in production since imports to the UK began in 1952.

Beck’s cultural Branding & Packaging

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more