LS:N Global

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Signals & Stats

Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...

Under Armour : Advertising : Womenswear

Signals & Stats

Houseplant’s playful rebranding makes cannabis collectable

While many cannabis brands centre around a wellness-focused aesthetic, Houseplant is breaking the mould with its revamped identity.

Advertising And Branding : Health And Wellness : CBD

Signals & Stats

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Fashion : Sustainability : Legislation

Signals & Stats

Style and substance

London – Stella McCartney has released a tongue-in-cheek campaign for its winter 2016 collection that plays on the stereotype of high fashion model...

Anti-authenticity Marketing : Stella McCartney : Fashion Industry

Signals & Stats

Freestyle is the nappy brand bringing a bold new look to baby care

Nappies brand Freestyle is shaking up the baby care market with its eco-friendly nappies that ‘give diapers a new life – and give parents a diaper ...

Youth : Design : Freestyle Diapers

Signals & Stats

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.

Sports : Puma : Puma Go Wild Campaign

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...

Society : Media : Technology

Big Ideas

Men set to splash out on luxuries in 2010

Louis Vuitton : Affluent : Wealthy

Signals & Stats

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

Signals & Stats

Ab-free zone

US – Abercrombie & Fitch aims to shed its elitist image with its latest rebranding.

Abercrombie & Fitch : Body Shaming : Diversity

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.

Volkswagen : Ground Zero Branding : Emissions Scandal

Signals & Stats

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...

Design : Colour : Society

Viewpoints

Sissel Tolaas : Who nose?

Smell collector Sissel Tolaas talks about multi-sensory branding.

Sissel Tolaas : Multi-sensory Branding : Sensory

Signals & Stats

Hyundai promotes sustainability goals ahead of World Cup

As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real ...

Sustainability : Advertising And Branding : Society

Signals & Stats

A fresh identity for at-home beer brewing

Design agency Studio Blackburn has rebranded The Greater Good Fresh Brewing Co to reflect a shift away from traditional ideas of beer brewing.

Drink : Home Eatertainment : Alcohol

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Signals & Stats

Range Rover unveils first lifestyle collection

Range Rover has stepped into the fashion arena with The London Collection – its first-ever eight-piece lifestyle capsule.

Luxury : Fashion : Mobility

Signals & Stats

Blank space

UK – This Christmas, to stand out in a crowd of tear-jerking advertisements, Kit Kat decided to show nothing at all.

Kit Kat : Christmas : Tongue-in-cheek Branding

Signals & Stats

KitKat launches commuter camouflage hoodie for uninterrupted travel breaks

KitKat has released a limited-edition Commuter Camouflage hoodie that blends into the patterned seats of Australian public transport, designed to g...

Advertising : Food : Australia

Signals & Stats

Preview: Bare-it-all Branding

Global – The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all a...

Signals & Stats

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...

Brand Purpose : Citizen Brands : Conran Design Group

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.

Abercrombie & Fitch : World Retail Congress : Ground Zero Branding

Signals & Stats

Tesco Clubcard marks 30 years with nostalgic campaign

Tesco is celebrating three decades of its Clubcard loyalty scheme with a campaign that blends nostalgia with a reminder of its ongoing value.

Retail : Advertising And Branding : Food And Drink

Signals & Stats

Ace & Tate’s sunglasses campaign features no sunglasses

The eyewear brand’s latest ads spotlight the reasons that we need sunglasses, rather than their aesthetic value.

Advertising And Branding : Retail : Fashion

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