LS:N Global

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male.

Bertrand Pellegrin : Re-Con Man : New Millennial

Daily Signals

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...

Retail : Advertising And Branding : Value

Daily Signals

Unplugged and Munya Chawawa turn to humour to tackle Britain’s screen addiction

Unplugged, the digital detox brand behind off-grid cabins that lock away phones and reconnect guests with nature, has teamed up with comedian Munya...

Technology : Health And Wellness : Marketing

Daily Signals

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

Sports : Food And Drink : Advertising

Daily Signals

Luxury laughs

Bicester Village – To celebrate the launch of the autumn/winter men’s collections, luxury outlet retail village Bicester Village has created an ad ...

Bicester Village : Rough-luxe Narratives : Luxury Outlet

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen

Reality Check Branding : Barbie : Toys

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Daily Signals

Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...

Under Armour : Advertising : Womenswear

Daily Signals

Houseplant’s playful rebranding makes cannabis collectable

While many cannabis brands centre around a wellness-focused aesthetic, Houseplant is breaking the mould with its revamped identity.

Advertising And Branding : Health And Wellness : CBD

Daily Signals

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.

Sports : Puma : Puma Go Wild Campaign

Daily Signals

Style and substance

London – Stella McCartney has released a tongue-in-cheek campaign for its winter 2016 collection that plays on the stereotype of high fashion model...

Anti-authenticity Marketing : Stella McCartney : Fashion Industry

Daily Signals

Great Western Railway revives legend-led travel storytelling

British train company Great Western Railway (GWR) has launched a new chapter of its long-running Famous Five campaign, drawing on myths and legends...

Travel : Marketing : Brand Heritage

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...

Society : Media : Technology

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.

Volkswagen : Ground Zero Branding : Emissions Scandal

Daily Signals

Hyundai promotes sustainability goals ahead of World Cup

As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real ...

Sustainability : Advertising And Branding : Society

Daily Signals

Range Rover unveils first lifestyle collection

Range Rover has stepped into the fashion arena with The London Collection – its first-ever eight-piece lifestyle capsule.

Luxury : Fashion : Mobility

Daily Signals

Blank space

UK – This Christmas, to stand out in a crowd of tear-jerking advertisements, Kit Kat decided to show nothing at all.

Kit Kat : Christmas : Tongue-in-cheek Branding

Daily Signals

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...

Brand Purpose : Citizen Brands : Conran Design Group

Daily Signals

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.

Sustainability : Drink : Advertising

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.

Abercrombie & Fitch : World Retail Congress : Ground Zero Branding

Daily Signals

Tesco Clubcard marks 30 years with nostalgic campaign

Tesco is celebrating three decades of its Clubcard loyalty scheme with a campaign that blends nostalgia with a reminder of its ongoing value.

Retail : Advertising And Branding : Food And Drink

Daily Signals

Cannes Lions 2025: Unshittifying the customer experience and the future of Duolingo

The 72nd edition of Cannes Lions marks a return to the French Riviera with a programme featuring major names in marketing and branding. LS:N Global...

Pop Culture & Media : Global Events : Cannes Lion 2025

Big Ideas

SXSW London 2025: The Pursuit of AI Optimism

From AI co-workers to optimising brands for LLM attention, LS:N Global unpacks the best insights on artificial intelligence from the inaugural edit...

Technology : Global Events : AI

Daily Signals

Together Group and The Future Laboratory unveil New Codes of Luxury: Immersive Technologies for Transformation report

In their latest report, New Codes of Luxury: Immersive Technologies for Transformation, The Future Laboratory and Together Group explore how immers...

Luxury : Technology : Design

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