LS:N Global

Big Ideas

New doll steps into body image debate over Barbie

The Lammily doll has the proportions of an average American teen

Big Ideas

Sexy-genarians to model for beauty ad campaigns

Two sexagenarian actresses headline campaigns for high-profile beauty brands

NARS : Marc Jacobs : Reality Check Branding

Daily Signals

Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...

Under Armour : Advertising : Womenswear

Daily Signals

Houseplant’s playful rebranding makes cannabis collectable

While many cannabis brands centre around a wellness-focused aesthetic, Houseplant is breaking the mould with its revamped identity.

Advertising And Branding : Health And Wellness : CBD

Daily Signals

Style and substance

London – Stella McCartney has released a tongue-in-cheek campaign for its winter 2016 collection that plays on the stereotype of high fashion model...

Anti-authenticity Marketing : Stella McCartney : Fashion Industry

Daily Signals

Puma unleashes Go Wild campaign celebrating all runners

Puma has launched its most ambitious global brand campaign to date – Go Wild – marking a bold new direction in its positioning.

Sports : Puma : Puma Go Wild Campaign

Big Ideas

SXSW 2025: Reclamation Versus Resistance

SXSW 2025 marked a radical shift from resistance to reclamation, as industry leaders build agency in a challenging democracy, create decentralised ...

Society : Media : Technology

Micro Trends

Digital Doppelgängers

Avatars are evolving beyond fiction to capture real people and true-to-life stories.

Pop-culture & Media : Design : Technology

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.

Volkswagen : Ground Zero Branding : Emissions Scandal

Daily Signals

Hyundai promotes sustainability goals ahead of World Cup

As the 2022 FIFA World Cup approaches, automobile brand Hyundai is launching a sustainability campaign that reminds viewers and fans that the real ...

Sustainability : Advertising And Branding : Society

Daily Signals

Range Rover unveils first lifestyle collection

Range Rover has stepped into the fashion arena with The London Collection – its first-ever eight-piece lifestyle capsule.

Luxury : Fashion : Mobility

Daily Signals

Blank space

UK – This Christmas, to stand out in a crowd of tear-jerking advertisements, Kit Kat decided to show nothing at all.

Kit Kat : Christmas : Tongue-in-cheek Branding

Daily Signals

KitKat launches commuter camouflage hoodie for uninterrupted travel breaks

KitKat has released a limited-edition Commuter Camouflage hoodie that blends into the patterned seats of Australian public transport, designed to g...

Advertising : Food : Australia

Daily Signals

Stat: Consumers reject corporate storytelling as scepticism and fatigue mount

Consumers are growing increasingly sceptical of corporate storytelling, with 56% believing brands spend too much time talking about their values – ...

Brand Purpose : Citizen Brands : Conran Design Group

Daily Signals

Corona constructs world’s first sun reserve in Brazil

To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil.

Sustainability : Drink : Advertising

Viewpoints

Arthur Martinez: Abercrombie & Fitch

The executive chairman of Abercrombie & Fitch explains how to revitalise a brand that has lost its way.

Abercrombie & Fitch : World Retail Congress : Ground Zero Branding

Daily Signals

Tesco Clubcard marks 30 years with nostalgic campaign

Tesco is celebrating three decades of its Clubcard loyalty scheme with a campaign that blends nostalgia with a reminder of its ongoing value.

Retail : Advertising And Branding : Food And Drink

Daily Signals

Billie destigmatises female body hair

US – Start-up shaving brand Billie is putting female body hair at the centre of its latest campaign.

Beauty : Billie : Marketing

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...

Brand : Conversation : Democratic Brands

Daily Signals

Olssøn Barbieri playfully rebrands a Bordeaux winery

OlssønBarbieri has devised a new identity for Château Picoron – playful and modern yet a nod to strict regulations of Bordeaux wines.

Food & Drink : Design : Advertising & Branding

Daily Signals

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...

Advertising : Media : Australia

Daily Signals

Ace & Tate’s sunglasses campaign features no sunglasses

The eyewear brand’s latest ads spotlight the reasons that we need sunglasses, rather than their aesthetic value.

Advertising And Branding : Retail : Fashion

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Fashion : Sustainability : Legislation

Daily Signals

Freestyle is the nappy brand bringing a bold new look to baby care

Nappies brand Freestyle is shaking up the baby care market with its eco-friendly nappies that ‘give diapers a new life – and give parents a diaper ...

Youth : Design : Freestyle Diapers

Daily Signals

Tennis gets an inclusive rebrand

In a bid to make tennis more accessible and inclusive, the Lawn Tennis Association (LTA) is launching a creative campaign to challenge preconceptio...

Youth : Sports & Lesuire : Advertising And Branding

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