LS:N Global

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

Daily Signals

Cannes Lions 2025: Harnessing the power of K-pop and why laughter is a KPI

On the penultimate day of Cannes Lions, a panel comprising Korean experts from music label Starship Entertainment, Publicis and Pepsico dived into ...

Global Events : Pop Culture & Media : Cannes Lions 2025

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?

The Age Of The Long Near : Evernote : Long Now Foundation

Daily Signals

QuiteLike unveils rebranding to inspire joyful home cooking

Meal kit brand QuiteLike has unveiled a striking rebranding designed to elevate dinnertime beyond mere convenience.

Food And Drink : Advertising & Branding : Design

Design Directions

Beck’s cultural Branding & Packaging

With the brand philosophy ‘Different by Choice’, beer brand Beck’s is doing everything it can to ensure it stands out from the crowd. This summer B...

Packaging : Collaboration : Artists

Daily Signals

Geeta’s tempts tastebuds with Bit Naughty campaign

Pickle and chutney brand Geeta’s has unveiled its boldest marketing campaign to date, Geeta Bit Naughty.

Food & Drink : Advertising & Branding : Society

Daily Signals

Preview: Altruvation

Global – This week’s microtrend examines the big brands mixing altruism and open-source innovation.

Toyota : Tesla : Kering Group

Design Directions

Studio AH-HA: Branding

Lisbon-based graphic design Studio AH-HA creates new visual codes for clients across multiple lifestyle sectors. Avoiding ephemeral trends ...

Studio AH-HA : Tetra : Anti-Authenticity

Macro Trends

Branding & Packaging Futures

As the climate changes, economies lurch, austerity bites and technology advances, consumers are expecting more from less in all things in the Turbu...

Eco : Consumption : Throw Away

Design Directions

Estudio Yeyé: Branding

By adopting experimental practices and expressive processes, Estudio Yeyé creates work that redefines Mexican creativity.

50 Tacos : Ninigi : Almanegra

Daily Signals

The Macallan celebrates 200 years with hero films and 3D billboards

Iconic whisky brand The Macallan is marking its 200th anniversary with a groundbreaking campaign featuring two hero films and eye-catching 3D billb...

Luxury : Advertising & Branding : Spirits

Daily Signals

Omsom adds MSG to the classic tabletop salt and pepper set

Omsom, the ‘proud and loud’ Asian food brand, has released a condiment set with salt, pepper and an unexpected addition – MSG.

Food : Drink : Advertising & Branding

Daily Signals

CeraVe turns NBA fandom into scalp-care storytelling

Skincare brand CeraVe is continuing its push into entertainment-led beauty marketing with a new social media-first campaign starring retired NBA pl...

Beauty : Sport : Fandom

Daily Signals

Preview: Bare-it-all Branding

Global – The underwear market is moving away from overly sexualised imagery and ‘perfect’ definitions of beauty and taking an honest, bare-it-all a...

Viewpoints

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.

Arsenal : Puma : Emirates

Big Ideas

SXSW: Virtual branding

Austin – The North Face has joined forces with cinematic virtual reality company Jaunt VR to release a branded, immersive film at South by South...

SXSW : Jaunt VR : Google Cardboard

Daily Signals

Base note branding

Cincinnati – Scent Trunk is a new fragrance brand that enables consumers to create original scents based on their personal preferences.

Scent Trunk : Perfume : Personalisation

Daily Signals

Time to burn

New York – Branding agency Cinnamon Projects has created a range of scents inspired by the hours of the day.

Cinnamon Projects : Incense : Series 1

Daily Signals

Rare Beauty joins Substack

Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storyte...

Beauty : Retail : Pop Culture & Media

Daily Signals

Moonflowers saffron celebrates Afghan heritage

Saffron brand Moonflowers is repositioning the ancient spice through a visual identity that celebrates Afghan land and culture, the women who harve...

Food & Drink : Packaging : Health & Wellness

Daily Signals

How luxury brands went beyond metaverse hype with immersive tech

From Balenciaga to L’Oréal, luxury brands are turning to immersive technologies to prototype shows, reimagine retail and bring storytelling to life...

Luxury : Technology : Design

Viewpoints

Bertrand Pellegrin : Retailing for the contemporary male

Brand consultant and author Bertrand Pellegrin talks about retail for the contemporary male.

Bertrand Pellegrin : Re-Con Man : New Millennial

Daily Signals

Stat: Consumers are willing to pay more for brands they trust

More than two-thirds of consumers in the US, the UK and Australia are willing to pay an average of 25% more for their favourite brands, according t...

Retail : Advertising And Branding : Value

Daily Signals

Stat: Empathy emerges as the ultimate business advantage

A study from Zurich Insurance released in September 2025 shows that consumers reward businesses that demonstrate empathy while punishing those that...

Retail : Society : Statistic

Daily Signals

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

Sports : Food And Drink : Advertising

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