LS:N Global

Big Ideas

Men set to splash out on luxuries in 2010

Daily Signals

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

Daily Signals

Ab-free zone

US – Abercrombie & Fitch aims to shed its elitist image with its latest rebranding.

Abercrombie & Fitch : Body Shaming : Diversity

Daily Signals

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...

Beauty : Wellness : Brazil

Daily Signals

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...

Design : Colour : Society

Viewpoints

Sissel Tolaas : Who nose?

Smell collector Sissel Tolaas talks about multi-sensory branding.

Sissel Tolaas : Multi-sensory Branding : Sensory

Daily Signals

A fresh identity for at-home beer brewing

Design agency Studio Blackburn has rebranded The Greater Good Fresh Brewing Co to reflect a shift away from traditional ideas of beer brewing.

Drink : Home Eatertainment : Alcohol

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Daily Signals

Stat: Tackling societal issues on social media does not make brands memorable

In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.

Society : Advertising & Branding : Sustainability

Daily Signals

Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag

Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.

Retail : Advertising & Branding : Fashion

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Design Directions

Fuseproject: industrial design and branding

Design : San Franicisco : Yves Bahar

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...

Finance : Retail : Value

Daily Signals

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...

India : OOH : Advertising

Daily Signals

In their place: Putting cities on the map

Graphic Design : Illustration : Branding

Big Ideas

Kraft reduces Branding & Packaging using lifecycle analysis

Kraft Foods : Lifecycle Assessment : Carbon Footprint

Daily Signals

Huawei engineers a hybrid smartwatch with in-built earbuds

Huawei has rolled out a new kind of tech wearable consisting of a smartwatch with concealed earbuds under the screen.

Drink : Branding : Design

Big Ideas

Swiss luxury tourist destination to launch winter fragrance

The essence of the Swiss town of St Moritz is to be captured in a scent to commemorate 150 years of winter tourism in the region.

Luxury Travel : Fragrance : Switzerland

Daily Signals

World Labs' AI system brings photos to life with interactive 3D worlds

World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D vide...

Pop-culture & Media : Technology : Advertising & Branding

Daily Signals

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

Daily Signals

Stat: Half of working UK adults fail to take full annual leave

British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all o...

Stat : Stats : Statistic

Daily Signals

Biking Bandits celebrates cycling communities in South Africa

Merging sports with socialising, cycling brotherhood Biking Bandits teamed up with Klipdrift on a campaign spotlighting the benefits of ‘social rid...

Food : Drink : Advertising & Branding

Daily Signals

Nike finds sporting glory in everyday chores

The latest back-to-school campaign from the sportswear giant taps into the imaginations of children and their Millennial parents, transforming hous...

Youth : Advertising & Branding : Health And Wellness

Daily Signals

Saatchi & Saatchi stands up for abortion access

Saatchi & Saatchi is speaking out about the anti-abortion rulings in the US.

Advertising & Branding : Design : Health & Wellness

Daily Signals

Co-op’s festive spot is the UK’s first live tv advert

Eschewing the usual high-budget campaigns that characterise the Christmas period, British retailer Co-op is shining a light on food waste with the ...

Technology : Media And Entertainment : Advertising & Branding

'Branding' Sort By Relevance Most Recent

'Branding'
Sort By

Relevance

Most Recent