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Daily Signals

Billie destigmatises female body hair

US – Start-up shaving brand Billie is putting female body hair at the centre of its latest campaign.

Beauty : Billie : Marketing

Daily Signals

Ace & Tate’s sunglasses campaign features no sunglasses

The eyewear brand’s latest ads spotlight the reasons that we need sunglasses, rather than their aesthetic value.

Advertising And Branding : Retail : Fashion

Macro Trends

Brandtocracies

As we move into the 10s, the widespread proliferation of social media networks means that consumers increasingly expect brand relationships to be b...

Brand : Conversation : Democratic Brands

Daily Signals

Olssøn Barbieri playfully rebrands a Bordeaux winery

OlssønBarbieri has devised a new identity for Château Picoron – playful and modern yet a nod to strict regulations of Bordeaux wines.

Food & Drink : Design : Advertising & Branding

Daily Signals

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...

Advertising : Media : Australia

Daily Signals

Stat: Southeast Asia is TikTok’s largest advertising audience

Southeast Asia now accounts for nearly a quarter of TikTok’s global advertising audience, according to the Digital 2025: July Statshot report.

Statistic : Stat : Southeast Asia

Daily Signals

Cannes Lions 2025: Mustafa Suleyman on AI ‘garbage’ and why trust will set brands apart

On day two of the festival, Serena Williams was announced as Reckitt’s first entrepreneur-in-residence.

Global Events : Technology : Pop Culture & Media

Daily Signals

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about.

Fashion : Sustainability : Legislation

Daily Signals

Freestyle is the nappy brand bringing a bold new look to baby care

Nappies brand Freestyle is shaking up the baby care market with its eco-friendly nappies that ‘give diapers a new life – and give parents a diaper ...

Youth : Design : Freestyle Diapers

Daily Signals

Tennis gets an inclusive rebrand

In a bid to make tennis more accessible and inclusive, the Lawn Tennis Association (LTA) is launching a creative campaign to challenge preconceptio...

Youth : Sports & Lesuire : Advertising And Branding

Big Ideas

Men set to splash out on luxuries in 2010

Louis Vuitton : Affluent : Wealthy

Daily Signals

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

Daily Signals

Ab-free zone

US – Abercrombie & Fitch aims to shed its elitist image with its latest rebranding.

Abercrombie & Fitch : Body Shaming : Diversity

Daily Signals

O Boticário launches sensual guide for female pleasure

Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the ...

Beauty : Wellness : Brazil

Daily Signals

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...

Design : Colour : Society

Viewpoints

Sissel Tolaas : Who nose?

Smell collector Sissel Tolaas talks about multi-sensory branding.

Sissel Tolaas : Multi-sensory Branding : Sensory

Daily Signals

A fresh identity for at-home beer brewing

Design agency Studio Blackburn has rebranded The Greater Good Fresh Brewing Co to reflect a shift away from traditional ideas of beer brewing.

Drink : Home Eatertainment : Alcohol

Macro Trends

The Athena Woman

Meet the modern woman. Educated. Affluent. Confident. Optimistic. She will rise to the top of her company, or start her own. She embraces community...

The Athena Women : New Adventure Seekers : Reality Check Branding

Daily Signals

Stat: Tackling societal issues on social media does not make brands memorable

In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.

Society : Advertising & Branding : Sustainability

Daily Signals

Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag

Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.

Retail : Advertising & Branding : Fashion

Design Directions

Fuseproject: industrial design and branding

Design : San Franicisco : Yves Bahar

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Daily Signals

KitKat launches commuter camouflage hoodie for uninterrupted travel breaks

KitKat has released a limited-edition Commuter Camouflage hoodie that blends into the patterned seats of Australian public transport, designed to g...

Advertising : Food : Australia

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...

Finance : Retail : Value

Daily Signals

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...

India : OOH : Advertising

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