LS:N Global

Signals & Stats

Tennis gets an inclusive rebrand

In a bid to make tennis more accessible and inclusive, the Lawn Tennis Association (LTA) is launching a creative campaign to challenge preconceptio...

Youth : Sports & Lesuire : Advertising And Branding

Signals & Stats

Stat: Tackling societal issues on social media does not make brands memorable

In the ever-evolving landscape of social media, a new study underlines its significance in establishing brand-consumer trust.

Society : Advertising & Branding : Sustainability

Signals & Stats

Ikea’s Hus of Frakta pop-up celebrates the iconic blue bag

Ikea has opened a luxury-inspired pop-up store, Hus of Frakta, on London’s Oxford Street, celebrating the brand’s iconic blue Frakta bag.

Retail : Advertising & Branding : Fashion

Design Directions

Fuseproject: industrial design and branding

Design : San Franicisco : Yves Bahar

Macro Trends

Experience 2020

Customer experiences are becoming meaningless. But as we head towards the next decade, brands must ensure that they only invest in experiences th...

Experience : Experience 2020 : Tech

Macro Trends

New Codes of Value

In this new era of scarcity, richness is expressed through rituals, and abundance is found in regenerative pursuits and deeper connections. New cod...

Finance : Retail : Value

Signals & Stats

In their place: Putting cities on the map

Graphic Design : Illustration : Branding

Signals & Stats

Britannia’s tree-friendly billboards redefine outdoor advertising

Food product manufacturer Britannia and creative agency Talented are turning the traditional approach to billboards on its head with their latest c...

India : OOH : Advertising

Viewpoints

Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...

Gen Beta : Generations : Parenting

Signals & Stats

Huawei engineers a hybrid smartwatch with in-built earbuds

Huawei has rolled out a new kind of tech wearable consisting of a smartwatch with concealed earbuds under the screen.

Drink : Branding : Design

Big Ideas

Kraft reduces Branding & Packaging using lifecycle analysis

Kraft Foods : Lifecycle Assessment : Carbon Footprint

Signals & Stats

World Labs' AI system brings photos to life with interactive 3D worlds

World Labs, a start-up founded by AI pioneer Fei-Fei Li, has introduced an AI system capable of transforming single images into interactive 3D vide...

Pop-culture & Media : Technology : Advertising & Branding

Signals & Stats

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

Signals & Stats

Stat: Half of working UK adults fail to take full annual leave

British Airways Holidays has launched a campaign to encourage Britons to holiday more after finding that 50% of UK working adults do not take all o...

Stat : Stats : Statistic

Signals & Stats

Biking Bandits celebrates cycling communities in South Africa

Merging sports with socialising, cycling brotherhood Biking Bandits teamed up with Klipdrift on a campaign spotlighting the benefits of ‘social rid...

Food : Drink : Advertising & Branding

Signals & Stats

Nike finds sporting glory in everyday chores

The latest back-to-school campaign from the sportswear giant taps into the imaginations of children and their Millennial parents, transforming hous...

Youth : Advertising & Branding : Health And Wellness

Signals & Stats

Saatchi & Saatchi stands up for abortion access

Saatchi & Saatchi is speaking out about the anti-abortion rulings in the US.

Advertising & Branding : Design : Health & Wellness

Signals & Stats

Co-op’s festive spot is the UK’s first live tv advert

Eschewing the usual high-budget campaigns that characterise the Christmas period, British retailer Co-op is shining a light on food waste with the ...

Technology : Media And Entertainment : Advertising & Branding

Signals & Stats

The Terra Carta seal honours sustainable firms

As part of the Sustainable Markets Initiative (SMI), His Royal Highness The Prince of Wales and Sir Jony Ive have teamed up to launch the Terra Car...

Design : Sustainability : Advertising & Branding

Signals & Stats

OkCupid’s 60 identities cater for diverse daters

Staking its claim as a platform for For Every Single Person, the latest campaign from dating app OkCupid touts the growing number of ways its users...

Society : Health & Wellness : Advertising & Branding

Signals & Stats

Coffee taster

Singapore – Branding agency Foreign Policy Design Group has created a unique coffee experience kit for Papa Palheta.

Papa Palheta : Foreign Policy Design Group : Coffee Experience Kit

Signals & Stats

Role reversal: Target aims to learn from collaboration with small retailer

New York – Retailer Story has joined forces with North American supermarket chain Target to create its Christmas concept Home for the Holidays.

Story : Target : The Tomorrow Store

Signals & Stats

One-stop shop: The bar and trading post down under

Melbourne – Inspired by the US trading posts of the past, where everything from milk to beaver pelts was on sale, the General Store & Co is a new A...

Convergence Retail : Melbourne : Symbiotic Branding

Big Ideas

Danish entrepreneurs create co-housing project

Danish entrepreneurs create co-housing project.

Copenhagen : Hus24 : Start Up Culture

Big Ideas

Swiss luxury tourist destination to launch winter fragrance

The essence of the Swiss town of St Moritz is to be captured in a scent to commemorate 150 years of winter tourism in the region.

Luxury Travel : Fragrance : Switzerland

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