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Signals & Stats
1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness
1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML ...
Advertising & Branding
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Fashion
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Health & Wellness
Signals & Stats
Agency for Nature returns with five bold campaigns to reconnect youth with nature
After a first season in 2024, the Agency for Nature, a pop-up creative agency by Purpose Disruptors, has launched five new campaigns in its second ...
Sustainability
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Advertising & Branding
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Youth
Signals & Stats
Oxfam's London pub charges based on your net worth
Oxfam is opening a pop-up pub, The Fair Pour, in London’s Holborn on 21 January 2025, where the price of a drink reflects your net worth.
Food & Drink
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Finance
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Sober Culture
Signals & Stats
The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters
Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...
Design
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Advertising & Branding
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Youth
Signals & Stats
Campaign calls for outdoor sports enthusiasts to prioritise sun safety
Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...
Health & Wellness
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Advertising & Branding
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Sports & Leisure
Signals & Stats
Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses
Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding
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Youth
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Sport & Leisure
Signals & Stats
Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience
In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z fa...
Technology
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Advertising & Branding
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Society
Signals & Stats
Stat: Business leaders plan to spend more on social media
A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...
Media & Entertainment
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Finance
:
Advertising & Branding
Signals & Stats
Artist Shantell Martin re-imagines Comic Sans font
British artist Shantell Martin has created new font Shantell Sans, based on her signature felt-tip handwriting.
Design
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Advertising & Branding
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Society
Signals & Stats
Correct the Internet denounces the shadow banning of women athletes online
A new campaign created by the DDB Group is shedding light on the little known bias affecting women online and hopes to change that by prompting vie...
Sports & Leisure
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Media & Entertainment
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Advertising & Branding
Signals & Stats
Stat: How advertising is adding to Britons’ carbon footprint
Advertising climate network Purpose Disruptors’ latest report, published against the backdrop of COP27, looks at how adverts are adding to Britons’...
Design
:
Advertising & Branding
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Sustainability
Signals & Stats
Ikea’s heritage meatball gets an eco-update
Multinational furniture company Ikea’s latest meatball will not be served in its cafeterias, but rather in the gardens of its customers.
Sustainability
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Advertising & Branding
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Design
Signals & Stats
Stat: Banning junk food ads reduces calorie intake
According to research conducted by PLOS Medicine, restricting fast food advertising on public transport reduces the average intake of high-fat, sal...
Advertising & Branding
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Society
:
Health & Wellness
Signals & Stats
TikTok induces FOMO with suspenseful campaign
The platform's latest campaign celebrates how viral videos spread offline and ignite cultural conversations, even among people who do not have the ...
Media & Entertainment
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Society
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Advertising & Branding
Big Ideas
Star Wars takes over Amazon Locker for 4 May
Disney has teamed up with Amazon to celebrate Star Wars day on 4 May.
Amazon
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Disney
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Symbiotic Branding
Signals & Stats
Big W embraces the beautiful chaos of parenting in new campaign
Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday ...
Advertising & Branding
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Parenting
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Retail
Signals & Stats
Samsung’s Galaxy AI becomes the ultimate everyday companion
BBH Singapore has launched a global campaign for the Samsung Galaxy S25 Series, positioning Galaxy AI as an essential part of daily life.
Technology
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Advertising & Branding
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Society
Signals & Stats
The Verge is bringing back blogging
Technology news platform The Verge has redesigned its website in a bid to revive the golden age of blogging through a new content strategy and user...
Advertising & Branding
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Design
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Media And Entertainment
Signals & Stats
Persil creates a fake video game to get kids outdoors
The latest campaign by detergent company Persil is a spoof video game designed to bring the gaming community together and encourage kids to spend m...
Youth
:
Advertising & Branding
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Gaming
Signals & Stats
Milan’s bleisure campaign entices nomadic workers
Seeking to reignite the appeal of business travel, tourism promoter Yes Milano is highlighting bleisure trips in its latest campaign.
Travel & Hospitality
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Advertising & Branding
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Tourism
Signals & Stats
Phone book: Architect creates mini public libraries
New York – Architect John Locke has created miniature public libraries out of phone booths in the city as part of a social design initiative to imp...
Space Squatting
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Symbiotic Branding
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New York
Viewpoints
Shel Israel : Twitter is revolutionising branding
Social media expert Shel Israel talks about how Twitter is revolutionizing branding.
Shel Israel
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Social Media
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Social Networks
Big Ideas
Australia makes it plain on tobacco branding
Australia makes it plain on tobacco branding
Cigarettes
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Packaging
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Legislation
Signals & Stats
ÁViva México!: Branding eschews stereotypes for style
Mexico City – Doméstico is a Mexican saloon – minus the moustaches, sombreros and mariachi bands. To shy away from the stereotypical vision of a Me...
Label
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Doméstico
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