'Branding'

ÁViva México!: Branding eschews stereotypes for style

Daily Signals

ÁViva México!: Branding eschews stereotypes for style

Mexico City – Doméstico is a Mexican saloon – minus the moustaches, sombreros and mariachi bands. To shy away from the stereotypical vision of a Me...
Label : Doméstico : Pared Back
Beastly designs: Ancient cultures inspire branding

Daily Signals

Beastly designs: Ancient cultures inspire branding

Wisconsin, US – Multidisciplinary studio Aerogram Studio has designed branding for a range of products by Oliphant Brewing, inspired by m...
Oliphant Brewing : Aerogram Studio : Neo-Tolkienism
Branding & Packaging key for green products

Big Ideas

Branding & Packaging key for green products

Branding & Packaging key for green products
Datamonitor : Brand Ethics : Environment
Two Create: Product and Branding & Packaging Design

Design Directions

Two Create: Product and Branding & Packaging Design

Two Create is a cross-disciplinary design studio founded by Lucy Nunn and Tobie Snowdowne in 2001. The London husband-and-wife team specialises in ...
London : Cosmetics : Luxury
Label Emmaüs destigmatises second-hand gifting with Christmas Backstories campaign

Daily Signals

Label Emmaüs destigmatises second-hand gifting with Christmas Backstories campaign

As the holiday season approaches, Label Emmaüs, the community centric e-commerce platform of the French Emmaüs movement, has launched Christmas Bac...
Retail : Advertising & Branding : Sustainability
Google unveils double-sided Gboard for collaborative typing

Daily Signals

Google unveils double-sided Gboard for collaborative typing

Google Japan’s Gboard team has introduced an innovative double-sided, twisted keyboard designed for collaborative typing and coding.
Technology : Advertising & Branding : Design
Pentawards unveils new spirits and CBD packaging design awards

Daily Signals

Pentawards unveils new spirits and CBD packaging design awards

In a bid to stay ahead of evolving industry trends, the annual Pentawards packaging design competition has unveiled two new sub-categories: spirits...
Design : Packaging Trends : Advertising & Branding
OpenAI launches text-to-video generator Sora

Daily Signals

OpenAI launches text-to-video generator Sora

OpenAI, the company behind generative AI chatbot ChatGPT and still image-generator DALL-E, has launched an AI text-to-video generator.
Technology : Advertising & Branding : Design
Delta promotes diversity with Faces of Travel initiative

Daily Signals

Delta promotes diversity with Faces of Travel initiative

Delta Air Lines has launched its Faces of Travel image library, comprising 200 photos and 40 video clips that authentically depict diverse travelle...
Travel & Hospitality : Society : Advertising & Branding
Studio Xuxa employs (s)painful graphic activism

Daily Signals

Studio Xuxa employs (s)painful graphic activism

Spanish-Brazilian design studio Xuxa has turned to Midjourney to create a poster campaign that highlights the harsh impacts of climate change in th...
Travel & Hospitality : Sustainability : Advertising & Branding
New ‘living font’ raises awareness of the sixth mass extinction

Daily Signals

New ‘living font’ raises awareness of the sixth mass extinction

Bar Ogilvy Portugal has created The Endangered Typeface campaign for Nature Portugal Association (ANP) and WWF, in partnership with Lisbon Zoo, to ...
Design : Advertising & Branding : Sustainability
Stat: US advertising industry is failing to retain female talent

Daily Signals

Stat: US advertising industry is failing to retain female talent

A new survey from industry group She Runs It found that women are steadily exiting the US advertising industry.
Society : Advertising & Branding : Design
The Longest Ad illustrates daily struggles of long Covid

Daily Signals

The Longest Ad illustrates daily struggles of long Covid

Created by The Leith Agency for UK charity Covid Aid, this outdoor advertising campaign exhibits the daily realities of long Covid sufferers by mea...
Health & Wellness : Advertising & Branding : Covid-19
Visit Iceland mocks the metaverse to promote IRL trips

Daily Signals

Visit Iceland mocks the metaverse to promote IRL trips

The nation's tourism board is drawing on the proliferation of the metaverse as part of its latest campaign.
Travel & Hospitality : Media & Entertainment : Advertising & Branding
In character: Showroom uses fiction to sell wares

Daily Signals

In character: Showroom uses fiction to sell wares

Weil am Rhein, Germany – Truth may be stranger than fiction, but fiction can be a powerful selling tool. Swiss furniture company Vitra is using fic...
Faction Marketing : Personality Brands : Fiction
Sport & Leisure: Notable Seed stories from 2009

Daily Signals

Sport & Leisure: Notable Seed stories from 2009

Sport & Leisure: Notable Seed stories from 2009
Symbiotic Branding : Freelance : Community
Introducing Gen Beta

Viewpoints

Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...
Gen Beta : Generations : Parenting
1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

Daily Signals

1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML ...
Advertising & Branding : Fashion : Health & Wellness
Agency for Nature returns with five bold campaigns to reconnect youth with nature

Daily Signals

Agency for Nature returns with five bold campaigns to reconnect youth with nature

After a first season in 2024, the Agency for Nature, a pop-up creative agency by Purpose Disruptors, has launched five new campaigns in its second ...
Sustainability : Advertising & Branding : Youth
Oxfam's London pub charges based on your net worth

Daily Signals

Oxfam's London pub charges based on your net worth

Oxfam is opening a pop-up pub, The Fair Pour, in London’s Holborn on 21 January 2025, where the price of a drink reflects your net worth.
Food & Drink : Finance : Sober Culture
The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Daily Signals

The Campaign: Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi’s creative initiative, the Voting is Hot AF campaign, was aimed at motivating young people to participate in the general ele...
Design : Advertising & Branding : Youth
Campaign calls for outdoor sports enthusiasts to prioritise sun safety

Daily Signals

Campaign calls for outdoor sports enthusiasts to prioritise sun safety

Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...
Health & Wellness : Advertising & Branding : Sports & Leisure
Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Daily Signals

Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses

Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding : Youth : Sport & Leisure
Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

Daily Signals

Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience

In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z fa...
Technology : Advertising & Branding : Society
Stat: Business leaders plan to spend more on social media

Daily Signals

Stat: Business leaders plan to spend more on social media

A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...
Media & Entertainment : Finance : Advertising & Branding
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