Playful Branding & Packaging

29 : 01 : 2012 Fun : Experience : El Kombo

A new playfulness in packaging is encouraging customers to engage with the products they contain. Rather than being an afterthought, packaging now has a starring, introductory role. Like a compere on a stage, designers are using packaging to create a more memorable experience by entertaining the consumer and building anticipation of the main act.

Playful Branding & Packaging

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

You have 3 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more