Fast fusion

30 : 08 : 2016 Kimski : Branding : New Bricolage Living

Chicago – Graphic design studio Franklyn has created a transnational visual identity for Korean-Polish restaurant Kimski.

  • The branding features bold colours and simple outlines with references to both Korean and Polish food cultures
  • The graphics are featured on menus, coasters, business cards, t-shirts and in the interior design
Kimski by Franklyn, Chicago Kimski by Franklyn, Chicago
Kimski by Franklyn, Chicago Kimski by Franklyn, Chicago
Kimski by Franklyn, Chicago Kimski by Franklyn, Chicago
Kimski by Franklyn, Chicago Kimski by Franklyn, Chicago
Kimski by Franklyn, Chicago Kimski by Franklyn, Chicago

The brainchild of restaurateur Ed Marszewski and chef Won Ki, Kimski’s dual culinary identity is reflected in items such as a Polish take on the traditional Korean rice-based dish, bibimbap, and pierogi-potsticker hybrids.

The restaurant is housed in a modern warehouse-like space featuring brightly coloured stools and booth seating. The simple interior is complemented by Franklyn’s transnational graphic treatment, which the designers describe as ‘an identity system that mashed up the two cultures – building an illustrated library of food and typography’.

The overall aesthetic uses ‘an extra helping of graphic weirdness’ to playfully cross-pollinate the constituent nations, with long forks that skewer both sausage and dumpling alike and totems of food and graphic symbols that relate to each country. This visual language is used across menus, coasters, business cards and staff t-shirts as well as on the wall art and neon signs.

The Big Picture

Restaurants are increasingly combining apparently disparate food cultures to appeal to a generation that lives a cross-border lifestyle. To read more, see our New Bricolage Living macrotrend.

Discover More Daily Signals
Dolmio gets saucy in bold World Pasta Day campaign

Daily Signals

Dolmio gets saucy in bold World Pasta Day campaign

To mark World Pasta Day, Dolmio has stripped things back in a cheeky new campaign by creative agency T&P.
Marketing : Advertising : Humour
Nike launches neuroscience-based footwear to boost athlete focus and presence

Daily Signals

Nike launches neuroscience-based footwear to boost athlete focus and presence

Nike has introduced Mind 001 and Mind 002, the first neuroscience-driven footwear designed to help athletes lock in their mindset pre- and post-com...
Sport : Fashion : Health
Stat: Listening to music beneficial to brain health and dementia prevention

Daily Signals

Stat: Listening to music beneficial to brain health and dementia prevention

Listening to music could be a simple yet powerful tool in protecting long-term brain health, according to new research from Monash University in Me...
Health & Wellness : Music : Statistic
Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Daily Signals

Modem and Google DeepMind explore AI-driven design with Ross Lovegrove

Design studio Modem, in collaboration with Google DeepMind and Studio Ross Lovegrove, has unveiled Seed 6143, an experimental project exploring hum...
Technology : Design : Aesthetics
Foresight Friday: Seyi Oduwole, foresight analyst

Daily Signals

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Od...
Health & Wellness : Biohacking : Events
Stat: Study finds social media use cuts reading and memory scores in adolescents

Daily Signals

Stat: Study finds social media use cuts reading and memory scores in adolescents

Children who frequently user social media achieve lower scores in reading, vocabulary and memory tests, according to a recently published study. 
Health And Wellness : Attention Economy : Statistic
Ikea campaign puts price tags at the heart of life’s big moments

Daily Signals

Ikea campaign puts price tags at the heart of life’s big moments

Ikea is turning its price tags into narrative cues for its latest campaign, developed by ad agency Åkestam Holst NoA for the brand’s new Wherever L...
Retail : Advertising : Branding
Belvedere Vodka launches hedonistic Hot Child in the City zine

Daily Signals

Belvedere Vodka launches hedonistic Hot Child in the City zine

Belvedere Vodka is stepping into the world of print with Hot Child in the City, a limited-edition zine starring It-girl Devon Lee Carlson.
Marketing : Advertising : Drink
Stat: US shoppers experience discount burnout as value shifts beyond price

Daily Signals

Stat: US shoppers experience discount burnout as value shifts beyond price

A new report from consultancy AlixPartners reveals that US shoppers are increasingly indifferent to heavy discounting ahead of Black Friday and Cyb...
Statistic : Retail : Fashion
Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Daily Signals

Pringles revives ‘Once You Pop’ slogan with new Duck King campaign

Pringles is re-igniting one of the 1990s’ most recognisable taglines with a bold new twist. FCB New York has revived ‘Once You Pop’ for a new gener...
Marketing : Pringles : Advertising
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN