Chicago – Graphic design studio Franklyn has created a transnational visual identity for Korean-Polish restaurant Kimski.
The brainchild of restaurateur Ed Marszewski and chef Won Ki, Kimski’s dual culinary identity is reflected in items such as a Polish take on the traditional Korean rice-based dish, bibimbap, and pierogi-potsticker hybrids.
The restaurant is housed in a modern warehouse-like space featuring brightly coloured stools and booth seating. The simple interior is complemented by Franklyn’s transnational graphic treatment, which the designers describe as ‘an identity system that mashed up the two cultures – building an illustrated library of food and typography’.
The overall aesthetic uses ‘an extra helping of graphic weirdness’ to playfully cross-pollinate the constituent nations, with long forks that skewer both sausage and dumpling alike and totems of food and graphic symbols that relate to each country. This visual language is used across menus, coasters, business cards and staff t-shirts as well as on the wall art and neon signs.
Restaurants are increasingly combining apparently disparate food cultures to appeal to a generation that lives a cross-border lifestyle. To read more, see our New Bricolage Living macrotrend.