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The Palladium Hotel Group reframes luxury as logging off in new holiday campaign

The Palladium Hotel Group is positioning digital disconnection as a modern luxury in its latest in-house campaign.

Advertising : Travel & Hospitality : Digital Detox

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...

Fashion : Retail : Advertising

News

Bonds brings Aussie comfort to the US with Made for Down Under campaign

Australian underwear brand Bonds has launched its first US campaign, Made for Down Under, featuring conservationist Robert Irwin and singer-songwri...

Advertising : Media : Australia

Big Ideas

Four Beauty Brands Harnessing the Power of Sports Fandom

As the beauty industry taps into sports culture, brands are capitalising on athletes’ influence to innovate and inspire, scoring big with fans worl...

Beauty : Sports : Leisure

News

Tesco’s bold play with new logo-free campaign

Tesco’s latest Icons outdoor campaign replaces the British supermarket’s logo with food photography.

Design : Marketing : Advertising

Big Ideas

Five Fashion Activations Taking Olympic Gold

LS:N Global curates the stand-out brand activations from the fashion and luxury industries, as seen at the Paris 2024 Summer Olympics.

Paris Olympics 2024 : Luxury : Fashion

News

Sharing is caring in new Red Baron pizza campaign

Pizza brand Red Baron’s new Sharing Leads to More Caring campaign highlights how sharing food can lead to deeper connections and meaningful co...

Food&Drink : Advertising : Boomers

News

Oatly challenges dairy industry’s climate record in Washington

Alternative milk brand Oatly has taken a bold stand against the dairy industry’s climate impact by crashing the Dairy Foods Association’s lobbying ...

Sustainability : Food & Drink : Advertising

News

Heinz launches Velveeta Gold semi-permanent hair dye

Kraft Heinz might be best known for baked beans, but the company is stepping into cosmetics with the release of a hair dye – Velveeta Gold.

Food & Drink : Advertising : Beauty

News

Greenpeace’s horror film-inspired campaign focuses on climate change villains

Staged like a spooky horror film, the latest ad campaign for Greenpeace uses humour to portray the chilling implications of three main environmenta...

Sustainability : Advertising : Branding

News

Greenwash soap promises to wash away climate guilt

Climate cynicism is on the rise. The latest brand activation to join the movement is aptly called Greenwash, a soap designed to cleanse body and co...

Sustainability : Health : Advertising

News

Estée Lauder teams up with Manchester United to tap into Asia’s male beauty market

Beauty and skincare behemoth Estée Lauder announced an exclusive partnership with Manchester United in July 2023 to tap into the club’s fanbase in ...

China : Beauty : Football

Markets

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nua...

Luxury : Retail : Advertising

Micro Trends

Sports Rebranded

Sporting bodies and brands are cementing appeal among Gen Z with rebranding campaigns that celebrate inclusivity and the joy of participation.

Youth : Sports & Leisure : Branding

News

Folgers promotes proudly anti-artisanal coffee

Folgers is launching a self-aware campaign to celebrate its New Orleans working class roots.

Food : Drink : Advertising

News

The Campaign: Klarna shuns the lockdown look

This June, payments service Klarna confronted people’s lockdown looks – through a clever campaign inspiring fashion exploration.

Fashion : Advertising : Campaign

News

Bumble celebrates the journey of dating

The dating app is reframing conventional ideas about dating, using its latest campaign to promote enjoyment in the process of meeting new people.

Advertising : Society : Media And Entertainment

News

Venus wants women to speak up about pubic hair

Personal care brand Gillette Venus is inviting women to reject censored language around pubic hair.

Health : Wellness : Advertising

News

Orbitz champions confident LGBT+ travel

Travel platform Orbitz is expanding its inclusivity efforts through its latest campaign, designed to inspire LGBT+ consumers to travel with confide...

Travel : Hospitality : LGBTQ+

News

Stat: Online shoppers are craving spontaneous experiences

Many online shoppers are becoming dissatisfied with e-commerce experiences, according to a study by Westfield UK.

Stat : Retail : Phygital

News

Vistaprint showcases the resilience of small businesses

The online printing firm’s Ready for Anything campaign highlights how small businesses can change their offer after experiencing unforeseen disrupt...

Advertising : Branding : Covid-19

News

Maximum Effort’s satirical take on sugar marketing

Ryan Reynolds’ quick-witted ad agency has rolled out a comedic campaign for sugar-free biscuit brand HighKey.

Food : Food And Drink : Sugar

News

Kids teach dads about dairy in Oatly’s campaign

Alternative milk brand Oatly has enlisted the younger generation to promote plant-based lifestyles to men aged 44–75.

Drink : Vegan : Milk

News

Beats by Dre's new campaign celebrates black culture

The Apple-owned audio brand's latest marketing campaign, You Love Me, makes a statement about the black community’s impact on popular culture world...

Advertising : Branding : Society

Big Ideas

Black Lives Matter: the business response

Global brands and their employees are using their reach and influence to support the Black Lives Matter movement and the future progression of blac...

Black Lives Matter : Society : Campaign

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