LS:N Global

News

Rebranding pharmaceuticals for China’s young singles

Serviceplan has transformed a classic anti-itching cream into unisex lipsticks for the country’s Generation Z

Viewpoints

The productivity paradox of self-isolation

As the world adapts to life in isolation, brands operating in an accelerated capacity are spouting self-improvement and productivity – but not for ...

Advertising : Retail : Covid-19

Viewpoints

How to engage the Chinese travellers of tomorrow

Will Zhuang, Chinese ambassador for VisitYork and VisitLeeds, on how brands are re-imagining British culture for a new generation of Chinese touris...

Food : Travel : Tourism

News

The Interview: Atika Malik on new Indian femininity

At Cannes Lions 2019, we discussed the damaging stereotypes that Indian women face in the media with Atika Malik, chief operating officer at Cheil ...

Youth : Advertising : Media

News

Stat: Word of mouth is causing brand boycotts

Negative word of mouth is damaging businesses across the world, according to a new study by Ford and Harris Insights.

Society : Brand : Activism

News

Burger King says goodbye to plastic toys

Fast food chain Burger King is melting down the plastic toys given away with its children’s meals as it works to step up its sustainable activity.

Food : Advertising : Sustainability

News

Nike invites young athletes to push their limits

Nike’s You’re It campaign is a rallying cry to young girls to push their performance limits.

Youth : Sport : Leisure

News

Bic disrupts grooming with gender-neutral razors

The brand has launched a new direct-to-consumer line designed to be used by men and women.

Beauty : Shaving : Advertising

News

Thought-starter: Are India’s youth redefining Asian femininity?

Social media has empowered Indian women to take control of their identity, says Atika Malik, chief operating officer at Cheil India. Now it’s time ...

Youth : Female Futures : Advertising

News

Burger King’s new meals aren’t just for when you’re happy

The fast food chain has released a series of meals with the intention of raising awareness that no one is happy all the time.

Advertising : Food : Wellness

News

Puppo creates personalised adverts for dogs

The petcare brand has launched bespoke ads for every dog registered in New York City to highlight its individualised products and services.

Luxury : Pets : Lifestyle

News

Stat: Men’s grooming booms in India

The average Indian man spends 42 minutes grooming per day.

Male Market : New Masculinity : Advertising

Markets

Sustainable Footwear Market

Following in the footsteps of fashion, the shoe industry is embracing sustainability, not only through materials and assembly, but also through far...

Fashion : Footwear : Sustainability

News

Ad hails curious kids as Generation Voice

New Zealand – A campaign by telecommunications company Spark offers a humorous look into how voice technology will affect children growing up.

Technology : Voice : Youth

News

This campaign invites people to meet their shoes

A campaign by material innovation brand Allbirds honours its classic line of shoes, which are created from natural materials such as wool and eucal...

Fashion : Sustainability : Advertising

News

Audi celebrates Saudi's women drivers

Saudi Arabia – With the nation reversing its decades old law against women driving, Audi released a new spot to welcome ladies to the wheel.

Saudi Arabia : Advertising : Female Futures

Viewpoints

Should we start taking QR codes seriously?

Once consigned to internet history, the iconic squares are finally ready for their revival.

Packaging : Retail : Advertising

News

A luxury chalet for glacier explorers, while AI creates bespoke skincare

Sheldon Chalet turns luxurians into glacial adventurers, Proven offers an AI-driven skincare journey, Budweiser pays attention to the young Chinese...

Travel : Beauty : Drinks

Viewpoints

Are Lady Doritos the problem?

When marketing to women, brands must not only consider needs but how their products perpetuate behaviours rooted in sexism.

Food : Female Futures : Marketing

News

Billie fights back against the pink tax, and other stories

In today’s daily digest: Spotify looks ahead to 2018, Dubai offers total food transparency, Newark airport serves Japanese fish, and other top stor...

Beauty : Advertising : Food

News

Proenza Schouler supports Planned Parenthood and other stories

In today’s daily digest: High-end West African dining, Minecraft as fiction, BuzzFeed’s intelligent stove and other top stories.

Food : Fashion : Retail

Big Ideas

Google develops a new virtual reality ad format

US – The concept was created by Area 120, Google’s internal workshop for the development of experimental ideas.

Advertising : Digital : Technology

Big Ideas

Underarm hair increasingly considered less of a stigma by Millennials

Global – Almost one in four young women do not shave their underarms, according to research by Mintel.

Beauty : Advertising : Wellness

Big Ideas

Gaming is no longer a niche category on YouTube

Global – It is one of the most watched types of content across the platform.

Gaming : Media : Digital

News

What is a brand without its packaging?

UK – As of 21 May 2017, cigarettes and rolling tobacco will be housed inside unbranded, olive green-coloured packaging.

Advertising : Branding : Food

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