Pets

Pharrell Williams and Louis Vuitton launch luxury dog collection

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Pharrell Williams and Louis Vuitton launch luxury dog collection

Pharrell Williams wants you to dress better for your dog walks with DOG LVers, a collection designed for Dandy Dog Walkers.
Luxury : Pets : Fashion
Domethics unveils smart pet bed at CES 2024

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Domethics unveils smart pet bed at CES 2024

At the Consumer Electronics Show Unveiled 2024, Domethics showcased the Carepet smart pet bed, a breakthrough in pet technology.
Foresight : Pet Tech : Consumer Electornic Show
Arterra launches dog longevity supplement

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Arterra launches dog longevity supplement

Dog supplement brand Arterra has launched a veterinarian-formulated supplement to help dogs live longer, healthier and happier lives.
Pets : Health & Wellness : Society
Stat: Cats on a vegan diet may be healthier than those fed meat

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Stat: Cats on a vegan diet may be healthier than those fed meat

A September 2023 study, published in the peer-reviewed journal Plos One, has found that cats on a plant-based diet could be healthier than those fe...
Pets : Sustainability : Society
The Nines Hotel Portland introduces $10,000 overnight package for dogs

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The Nines Hotel Portland introduces $10,000 overnight package for dogs

Self-defined luxury collection hotel The Nines in Portland is eyeing pet owners with its new Spring Bark package.
Luxury : Travel & Hospitality : Society
Private jets are a safe haven for pet transport

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Private jets are a safe haven for pet transport

K9 Jets, a private jet charter company from Birmingham, England, is addressing a growing concern among pet owners who wish to travel with their ani...
Mobility : Travel & Hospitality : High-End Pets Market
Grooming brand Floof introduces human-grade petcare

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Grooming brand Floof introduces human-grade petcare

Launching in May 2023, Floof is a premium dog grooming brand bringing clean, science-backed, innovative formulations to the petcare market.
Packaging : Health & Wellness : Society
Petfolk is redefining veterinary care services for modern pet parents

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Petfolk is redefining veterinary care services for modern pet parents

The pet economy is booming with ownership rates rocketing over the past decade. While product categories have been keeping up with the momentum, th...
Design : Advertising & Branding : Society
Prestige Pets

Micro Trends

Prestige Pets

As dog ownership booms and birth rates decline, fashion brands are getting involved in the lucrative luxury pet economy.
Luxury : Fashion : Society
Gucci takes designer petwear to new extremes

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Gucci takes designer petwear to new extremes

Catering for the explosive growth of pet ownership across the globe, Gucci has unveiled a collection of pet-related products and accessories, eleva...
Luxury : Fashion : Society
Pet Hospitality

Micro Trends

Pet Hospitality

After the pandemic pet boom, new owners are ready to travel again and looking for animal-friendly spaces to ease their pet-ernal anxiety.
Pets : Hospitality : Retail
Stat: Plant-based diets prove healthier for dogs

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Stat: Plant-based diets prove healthier for dogs

While most dog diets conventionally rely on animal products, a recent study suggests that nutritionally complete vegan diets are healthier for dogs.
Food & Drink : Pets : Sustainability
Stat: US pet owners report separation anxiety

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Stat: US pet owners report separation anxiety

For many, pets in lockdown were a source of love and support; as we emerge new Nationwide research finds that four in 10 Americans believe they wi...
Pets : Health & Wellness : Travel
Stat: Pet ownership soars in China

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Stat: Pet ownership soars in China

Perceptions about domestic animals are changing rapidly in China. According to iResearch, from 2015 to 2020, the pet economy quadrupled in size, re...
Stat : Statistic : Stats
Whiskas tunes into feline frequencies with aural ad

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Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.
Advertising & Branding : Society : Media & Entertainment
Jinx’s direct-to-dog billboards for pet food

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Jinx’s direct-to-dog billboards for pet food

Dog food brand Jinx is targeting pet's line of sight via mini billboards placed at animal eye level.
Retail : Advertising : DTC
Travel snack bars designed for dogs on the go

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Travel snack bars designed for dogs on the go

A boom in domestic travel has inspired dog food delivery brand Kabo to launch the all-natural Monch Bars.
Pets : Dog Food Delivery : Dog Snack
A crypto campaign to boost US dog adoptions

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A crypto campaign to boost US dog adoptions

Pet wellness brand Finn has launched #AdoptaDogecoin – a campaign rewarding people who adopt a dog with a cryptocurrency investment.
FinTech : Pet : High-End Pets Market
Away luggage focuses on pet travel

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Away luggage focuses on pet travel

The DTC luggage brand has launched an animal-centric campaign for its new travel pet carrier.
Travel : Tourism : Pets
Stat: Pet parents pursue plant-based dog diets

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Stat: Pet parents pursue plant-based dog diets

Research by Mintel reveals that the majority of UK pet food buyers (71%) say that a pet’s diet has a direct impact on its emotional wellbeing.
Food : Drink : Wellness
Amo Petric brings pampering to pooches

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Amo Petric brings pampering to pooches

The brand is bringing skincare and beauty to pets with a collection of products made from natural ingredients.
Luxury : Design : Branding
Web Summit 2019: Barkyn is using AI to bolster pet health

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Web Summit 2019: Barkyn is using AI to bolster pet health

The start-up pet care company has launched Magic Box, an artificially intelligent dog-feeding station.
Retail : Pets : High-end Pets
Cannes Lions 2019: A smart billboard offering free pet health advice

News

Cannes Lions 2019: A smart billboard offering free pet health advice

Pet food company Purina is testing the health of dogs that urinate on its billboard.
Wellness : Pets : Technology
Puppo creates personalised adverts for dogs

News

Puppo creates personalised adverts for dogs

The petcare brand has launched bespoke ads for every dog registered in New York City to highlight its individualised products and services.
Luxury : Pets : Lifestyle
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