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Reddit’s five-second Super Bowl ad undercuts big brands
In the wake of GameStop, Reddit drew attention to the power of underdog communities in its five-second-long Super Bowl ad.
Advertising
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Marketing
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Tv
News
Gucci’s alien campaign targets youth and other stories
In today’s daily digest: Gucci’s sci-fi broadcast, Ann Ringstrand makes fragrance spiritual, a study on how gaming might aid autistic cognition, ...
Advertising
:
Fashion
:
Beauty
News
SFW series addresses sex toys stigma
New York – The images were created by designer Jenna Josepher and photographer Jesse Untracht-Oakner.
Advertising
:
Branding
:
Digital
News
Buzzword branding
Sweden – A campaign by public transport company Västtrafik uses automotive advertising clichés to examine the future of mobility.
Automotive
:
Advertising
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The Sharing Economy
Big Ideas
A dose of reality
Global – A number of new studies suggest that consumers are not yet ready for virtual reality.
VR
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Technology
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Google
News
Blue steel skincare
US – Skincare brand Kiehl’s has launched a series of films that satirise the claims made by anti-ageing brands.
Kiehls
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Anti-Authenticity
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Skincare
News
Magic moments
US – Mainstream men’s fragrance brand Axe has finally ditched its passé babe-magnet ads with a more modern depiction of diversified male beauty.
Male Beauty
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Neutral Culture
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Recon Man
News
Road to success
Global – Lexus is inviting the world to experience the road through the eyes of professional cyclist Christian Vande Velde.
Lexus Elevate
:
Christian Vande Velde
:
Cycling
Viewpoints
Consumer Futures Webinar
In the latest instalment of our webinar series LS:N Global editor-in-chief Martin Raymond and insight editor Peter Firth examine the rapidly changi...
Consumer Futures
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Tribes
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Webinar
Design Directions
Electric City
In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...
Advertising
:
Reliance Entertainment
:
Playtone
Viewpoints
Brynn Wallner on future-proofing luxury marketing
The founder of Dimepiece, a platform educating women about luxury watches, says brands are failing to promote luxury as an investment.
Luxury
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Youth
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Branding
News
Ikea’s dupe Eureka Spiritsis campaign unveils kitchen luxury
Ikea, known for affordable furniture and fittings, has taken a luxurious turn with a creative campaign by agency Mother depicting a fictional new b...
Luxury
:
Advertising
:
Design
News
Stat: Preachy vaccine adverts aren’t working for Gen Z
While many brands have taken the opportunity to target Generation Z through vaccine campaigns, research by Unidays finds that adverts had very litt...
Stat
:
Stats
:
Statistic
Design Directions
High Anarchy
Luxury retailers are embracing the idea of backlash by using analogue and anarchic visual techniques to deconstruct branded imagery.
Backlash Culture
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Marketing
:
Collage
Micro Trends
American Values Marketing
Growing income disparity in the US has left a large segment of the American population turning inwards, holding on to local ties and valu...
Advertising
:
Marketing
:
Branding
Big Ideas
SXSW 2024: Designing Superbrands
From Mattel to Looney Tunes and Apple, superbrands used the SXSW 2024 stage to reveal the best insights from their future-proofed design and brandi...
Design
:
Brand Strategy
:
SXSW
Big Ideas
Four Creatives Pioneering Suncare Education
As the effects of long-term sun exposure are pushed further into public consciousness, new initiatives are forging innovative and inclusive paths t...
Health
:
Beauty
:
Design
Micro Trends
Psychophysical Identities
A new wave of designers are exploring how familiar physical feelings can be translated into visual sensations and mood-lifting branding.
Design
:
Culture
:
Branding
Design Directions
Universal Everything: Interactive Installations
Universal Everything designs immersive, participatory and creative experiences for audiences by responding to the unique features and charact...
Interactive
:
Retail Experience
:
Awakening Tech
News
Hyundai turns to emotional marketing for the 2024 Paris Olympic Games
Hyundai is changing its advertising strategy for the 2024 Summer Olympics in Paris with an emotion-centred campaign titled It’s OK.
Advertising & Branding
:
Sports & Leisure
:
Paris Olympics 2024
News
Bupa embraces a synchronised approach to healthcare
Bupa has introduced a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns.
Health & Wellness
:
Advertising
:
Sports & Lesiure
News
Irn-Bru revives Made in Scotland from Girders slogan
Irn-Bru is reviving its iconic Made in Scotland from Girders slogan in a campaign led by advertising agency Lucky Generals.
Food And Drink
:
Brand Humour
:
Advertising
Viewpoints
The Ads Don’t Work for Gen Z
If brands want to genuinely connect with Gen Z, they need to dial down the ad saturation and earn their attention rather than demand it, writes for...
Advertising & Branding
:
Youth
:
Pop Culture & Media
News
Stat: WARC report reveals markets are overlooking single-person households
The Marketer’s Toolkit 2025 by WARC has identified the key trends and challenges poised to shape advertising strategies in the coming year.
Marketing
:
Identities
:
Society
Big Ideas
Facebook Media doesn't click with users
Facebook Media doesn’t click with users
Advertising
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Google
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Facebook
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