UK – Healthcare company Bupa’s latest campaign presents a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns across life stages.
The This is Health campaign, created by advertising agency MullenLowe, supports the idea that there is no one-size-fits-all approach when it comes to health. From neurodiversity to joint conditions, from mental health to menopause, Bupa acknowledges the diversity of human experiences and health needs, and spotlights the crucial role of accessible healthcare in supporting every individual’s unique needs and holistic wellbeing.
‘Be it tackling big concerns or sorting out those smaller everyday niggles, our goal is to ensure everyone gets the expert help they need for their holistic wellbeing – whatever that looks like,’ says Angelique Walker, director of brand marketing at Bupa.
The inclusive and uplifting activation encourages people to follow their own personal healthcare journeys and reframes the traditional perceptions of healthcare, a good example of Synchronised Care in action.
The healthcare providers of tomorrow will understand and adapt to the ever-evolving needs of diverse client bases. Bespoke approaches that bolster inclusivity will help in that goal