Senior Creative Foresight Analyst

Savannah Scott

Savannah Scott

Savannah joined The Future Laboratory in 2020 as part of the LS:N Global team, leading research and design for food and drink and retail content for the platform. With a background in creative strategy, anthropology and graphic design, Savannah curates and contributes to the visual narrative of LS:N Global, alongside leading visual research for a number of annual macrotrends and sector reports. Savannah is a regular contributor to LS:N Global’s daily news and weekly articles, as well as being the team’s regional expert for Africa.

She is also a member of The Future Laboratory’s Diversity & Inclusion Taskforce and co-runs the company’s Wellbeing Network. As part of her role at The Future Laboratory, Savannah has lectured at London College of Fashion and worked on creative partnerships such as Dutch Invertuals and Dutch Design Week.

What drew you to the world of trends and foresight?

With a background in creative strategy and anthropology, I’ve always been fascinated by cultural and societal shifts, and how this impacts the design world. Understanding global mindsets, behaviours and attitudes, and then translating that through design for different sectors of society allows me to constantly research and learn. Beyond that, working in foresight allows you to explore a future that positively impacts people and planet. The works means something, which is important.

Which macrotrend or article is essential for LS:N Global subscribers to read?

Every macrotrend and article is fascinating and essential, especially when sector-specific insights are needed. As a creative, I would say our Design Directions are a hugely valuable read when businesses or creatives need to understand how to translate a trend tangibly and visually into their practices.

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