LS:N Global

Big Ideas

Cannes Lions International Festival of Creativity 2016: Preview

The advertising, marketing and media industries’ annual celebration of the past year’s creativity.

News

Covid-19: Emily Crisps turns bad timing into social media gold

Emily Crisps has released a satirical range of outdoor billboard adverts that mock its marketing misfortune.

Food : Advertising : Campaign

News

Nationwide paints an optimistic portrait of Britain

The banking company's latest ads showcase real Britons giving advice to themselves six months from now.

Society : Health And Wellness : Covid-19

Big Ideas

Speak up

Global – Facebook is increasing the visibility of those who speak out against hate speech on its site.

Facebook : Counter Speech : Advertising

News

The Disappearing Billboards

Germany – Audi has created ephemeral and memorable moments with its ad campaign, The Disappearing Billboards.

Audi : Thjnk : Disappearing Billboard

Big Ideas

New tool enables Facebook personality test

A new Facebook tool scans your profile to determine your personality.

Facebook : Privacy : Post Privacy World

News

Scary movie: Insurer uses explosive tactics

Advertising : Chaos : Disaster

News

Cannes Lions 2016: Artistic intelligence

Cannes – Saatchi & Saatchi has released a music video created solely using artificial intelligence (AI).

Saatchi & Saatchi : Artifical Intelligence : Cannes

News

Whiskas tunes into feline frequencies with aural ad

As more people become devoted pet parents, the cat food brand has introduced an advert that directly markets to cats themselves.

Advertising & Branding : Society : Media & Entertainment

News

Split personality: Honda’s interactive ad for the Civic Type R

London – Honda is showing the dark side of its new Civic Type R with an interactive YouTube video that conveys the two sides of the company’s lates...

Honda Civic Type R : Weiden + Kennedy London : The Polarity Paradox

News

Skyn reframes condom shopping in Japan

Condom brand Skyn is injecting humour into Valentine’s Day marketing with its latest campaign, Soft Competition, which playfully explores the tensi...

Advertising : Skyn : Japan

News

KFC’s Believe in Chicken campaign seeks to restore faith in feel-good food

KFC has unveiled Believe in Chicken, a campaign tapping into nostalgia and reliability, to reconnect with consumers.

Food : Drink : Branding

News

McCoy’s ad uses subtitles to maximise online impact

UK – The advert plays on the fact that only 15% of people watch adverts on social media with the sound off.

Advertising : Marketing : Digital

News

On the fly: Nike weaves its magic in Shanghai

Shanghai – To promote the global launch of its new shoe, made through an innovative Flyknit construction technique, Nike China hoisted three men ab...

Advertising : Sport Advertising : Print Ads

Big Ideas

MAD//Fest 2025: The Formula for Fixing Boring Brands

At this year’s MAD//Fest, brands, marketers and culture leaders gathered in London’s Truman Brewery to explore how businesses can be less boring an...

Advertising : Marketing : Global Events

News

Fitness first: Under Armour appeals to female athleticism

US – Under Armour has launched a new marketing campaign featuring an advertisement starring the first African American soloist in the American Ball...

Under Armour : Advertising : Womenswear

News

1001 Optometry launches The Hidden Eye Test Campaign for eyecare awareness

1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML ...

Advertising & Branding : Fashion : Health & Wellness

Micro Trends

Resilience Branding

As the Trump administration rolls back nationwide government DEI initiatives, progressive businesses are choosing to re-affirm their commitment to ...

Design : Advertising : Retail

Big Ideas

Extreme funding

Global – Brands are facing a backlash as a result of online adverts appearing alongside terrorist, extremist and pornographic content.

The Times : Backlash Brands : Advertising

Markets

Ad-blocker Market

Now used by more than 200m people worldwide, ad-blockers pose a serious threat to the online publishing and advertising industries.

Ad Blockers : Ad Blocking : Advertising

Big Ideas

Cannes Lions 2014: Winners in Mobile, Media and Outdoor categories

Awards were announced on Tuesday 17 June for the Mobile, Media and Outdoor categories.

Cannes Lions 2014 : Advertising : Outdoor Advertising

Big Ideas

Spot the difference

UK – Fewer than half of 12–15-year-olds are aware of potential product endorsement on YouTube, while even fewer can distinguish paid-for advertisin...

Ofcom : Advertising : Generation I

Big Ideas

Ascent of advertising

London – M&C Saatchi reveals an artificially intelligent poster that takes a Darwinian approach to advertising.

M&C Saatchi : Artifical Intelligence : Genetic Algorithm

News

Prada’s 2025 Qixi campaign turns Shanghai’s bridges into a stage for love

Prada’s campaign for the 2025 Qixi Festival – often referred to as Chinese Valentine’s Day – reimagines China’s legendary love tale through an...

Luxury : Fashion : Chinese Folklore

News

Alzheimer’s awareness ad turns the loading icon into a metaphor for memory loss

Alzheimer Foundation’s latest campaign harnesses a universally frustrating digital metaphor – the buffering or loading icon – to evoke the heartbre...

Advertising : Health : Alzheimer's

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