Scary movie: Insurer uses explosive tactics

24 : 10 : 2011 Advertising : Chaos : Disaster

Bloomington, Illinois – US insurance company State Farm has created an online commercial using Google Maps that puts your house at the centre of a disaster movie.

State Farm, State of Chaos State Farm, State of Chaos
State Farm, State of Chaos State Farm, State of Chaos
State Farm, State of Chaos State Farm, State of Chaos

On the campaign’s website, you are invited to enter your street address and then create a state of chaos. A film starts with a robot hulking its way ominously towards your property, shown in Google street view, and then fires a laser at the house. An explosion is shown on Google’s satellite map view.

Exploding the house of a potential customer is a tongue-in-cheek way for an insurance company to market itself. Personalised advertising is explored in more detail in our Future Media Landscapes macrotrend.

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