LS:N Global

News

Iceland takes a stand with banned Christmas ad

When the budget supermarket’s advert was banned for being too political, frustrated consumers took to social media, calling for regulators to lift ...

Advertising : Sustainability : Food

News

Preview: Veritas Media

Global – Consumers are hungry for media content they can trust to give them an accurate analysis of current affairs.

Civic Brands : Media : Digital

News

Burger talk

US – Burger King’s latest advert was designed to fool your Google Home device.

Burger King : Smart Homes : Neo-Kinship

News

Kale-Friendly Chicken

UK – KFC has remained true to its fast food roots with a new advertising campaign that parodies the hysteria surrounding clean eating.

Clean-eating Backlash : KFC : Food And Drink Report

Viewpoints

Nicholas Oliver: People.io

Why consumers are waking up to the value of their data.

People.io : Attention Economy : Advertising

News

Coca-Cola’s public service advert features no products

Coca-Cola is seeking to raise awareness of the medical profession in China with its short film, Half and Half.

Society : Drink : Retail

News

Roll up, roll up: Print advert gets smarter

Advertising : Advertizing : Peter Firth

Viewpoints

To understand TikTok, act like one of its locals

With 60% of its users under the age of 24, brands wanting to reach this creative generation must take time to understand the nuances of the TikTok ...

Youth : Advertising : Social Media

Big Ideas

TV/internet crossover continues

Tv : Internet : Broadband

Big Ideas

Ramaa Mosley on why you should hire a teenage director

The founder of youth advertising and production agency Adolescent on why brands should look to teenage directors to reinvigorate their visual campa...

Youth : Entertainment : Advertising

News

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the ...

Cannes Lions 2024 : Cannes Lions : Advertising

News

So Energy’s renewable rebranding shuns green tropes

So Energy is challenging the conventions around renewable energy with a new rebranding led by design agency Studio Blackburn.

Branding : Advertising : Energy

News

Cracking the market

Seoul – Ritz Crackers has released a new ad that taps into the power of the autonomous sensory meridian response.

ASMR : Advertising : Visual ASMR

News

Obnoxious oenophile

California – ONEHOPE introduces its fictional obnoxious vineyard owner to juxtapose the brand’s own altruistic approach to wine-making.

Anti-authenticity Marketing : Ambivalent Ambassadors : Onehope

Big Ideas

Go and play

Global – Pokémon Go will soon let brands pay to make their stores points of interest in its game.

Pokemon Go : Augmented Reality : Advertising

News

Hunger pangs

US – Creative agency BBDO has invented a collection of absurd imitation products for those suffering from hunger pangs to promote the new Snickers ...

Snickers : BBDO : HungerInnovations.com

Viewpoints

Cracking creativity

AI's ability to produce truly original creative content still holds up as the ultimate Turing Test.

Artificial Intelligence : Cannes Lions 2016 : Creativity

Design Directions

The Fun Theory

In an era of Prohibition Culture – where governmental finger-waggers increasingly monitor, control and aim to influence behaviour – an en...

Advertising : Videos : DDB Stockholm

Micro Trends

Civic Ads

As society struggles with climate change, rising homelessness and unsafe infrastructure, brands are turning to advertising as a force for good.

Media : Advertising : Global

Markets

Flat Age Beauty Market

The beauty sector is meeting the needs of Flat Age women with products and marketing that support maturing skin and hair – and their inquisitive ou...

Beauty : Advertising : The Flat Age Society

Big Ideas

Cannes Lions 2013 Report: Part 2

This week, LS:N Global continues its look at the key take-outs from Cannes Lions 2013, the world’s largest advertising festival. Here we examine th...

Advertising : Xbox : IBM

News

Laura Geller issues comical invitation to Own Your Age

New York beauty brand Laura Geller Beauty has launched the captivating campaign Own Your Age, embracing the idea that age doesn't limit beauty, but...

Beauty : Health : Wellness

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...

Advertising : Content Creator : Influencers

News

NASA enters streaming space with NASA+

NASA has stepped into the entertainment arena with the announcement of its new on-demand streaming service, NASA+.

Space Travel : Media & Entertainment : Space Tourism

News

The Campaign: 999 Cold Remedy by Serviceplan

The most successful youth campaigns of 2019 tapped into the younger generation’s cynical nature.

Youth : Advertising : Health

'advertising' Sort By Relevance Most Recent

'advertising'
Sort By

Relevance

Most Recent