Cannes Lions 2013 Report: Part 2

02 : 07 : 2013 Advertising : Xbox : IBM

This week, LS:N Global continues its look at the key take-outs from Cannes Lions 2013, the world’s largest advertising festival. Here we examine the push for personalisation, the power of storytelling in science and how authenticity can make or break a brand.

Cannes Lions 2013 Report: Part 2

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