UK – So Energy is challenging conventions around renewable energy with a bold rebranding led by design agency Studio Blackburn.
The rebranding is being rolled out across So Energy’s new website, updated customer communications, and as out-of-home advertising appearing across London. Using bold type, word play and four vivid colours – red, blue, yellow and green – the brand aims to convey a service that’s better value for money and better for the environment.
While many environmentally focused energy brands opt for a visual style of child-like illustrations and ‘hands around the world’ graphics, So Energy is eschewing these tropes to better engage audiences. Meanwhile, the copywriting uses its name in a series of campaign statements, including ‘So we’ve got wind energy’ and ‘So ab-so-flippin-lutely Energy’.
By providing a playful and accessible visual style, the rebranding taps into some of the themes we explore in Graphic Activism – using bold aesthetics to replace often outdated eco-messaging.