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Big Ideas
Cannes Lions International Festival of Creativity 2016: Part 1
The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...
Advertising
:
Branded Content
:
Virtual Reality
News
Titans of industry
US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan XD truck in America.&n...
Nissan
:
Symbiotic Branding
:
Advertising
Big Ideas
Snapchat launches Discover platform for editorial content
Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat
:
Snapchat Marketing
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Discover
News
Holland & Barrett puts spotlight on the menopause
The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...
Health
:
Wellness
:
Advertising
News
This natural footwear campaign satirises meat-free lifestyles
Rombaut is promoting its sustainable shoes with a tongue-in-cheek campaign inspired by teleshopping.
Fashion
:
Advertising
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Vegan
News
Nike predicts a Chinese World Cup
Nike’s latest campaign, Dare to Become, taps into China’s growing interest in football culture.
Culture
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Football
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China
Big Ideas
Over half of US Millennials prefer unisex stores
Over half of US Millennials prefer unisex stores
Re-Con Man
:
Athena
:
Gender Specific
News
Laughing matter: Bodyform lampoons complaint
Laughing matter: Bodyform lampoons complaint
Advertising
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Ads
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The Irony Of Fashion
News
The Twitter card: TwitPoker draws online crowd
The Twitter card: TwitPoker draws online crowd
Advertising
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Gamification
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Las Vegas
News
Soap and glory: Campaign appeals to Just Nots
Soap and glory: Campaign appeals to Just Nots
Advertising
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Ivory
:
Polarisation
Viewpoints
Tackling racism in brands’ audio content
Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising
:
Audio
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Diversity
Viewpoints
Dove is rewriting the rules of female beauty
Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty
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Female Futures
:
Media
News
The Campaign: Eco-Bot takes aim at climate disinformation
In November, as global leaders convened at COP26 to set new environmental targets, Eco-Bot took the opportunity to expose corporate greenwashing du...
Technology
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Sustainability
:
Advertising
Big Ideas
Target stages live commercial during awards show
Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...
Target
:
Moremusic
:
Las Vegas
News
Made.com reclaims the home for living
Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods.
Advertising
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Branding
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Covid-19
News
Thought-starter: Will age be the next frontier for inclusivity?
It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society
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Diversity
:
Ageing
Big Ideas
Amazon Fashion gets its first airing on tv
US – Amazon Fashion has launched its first tv advertising campaign to promote its growing credentials. The simply executed 30-second advert, launch...
Amazon
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Amazon Fashion
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Advertising
Big Ideas
Toshiba presents the new face of personal tv
Toshiba presents the new face of personal tv
Facial Recognition
:
Social Media
:
Eco
News
Escape the city
London – Channel 4 is showing commuters just how susceptible they are to surveillance for the launch of new show Hunted.
Hunted
:
4Creative
:
Off-grid
News
Sex care brand Dame wants to derail sexism
The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
Wellness
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Sex
:
Advertising
News
Adidas Rivalry turns to ballroom and breakdancing in new ad
In a strategic and timely move that transcends mere sportswear marketing, adidas Rivalry has used the realms of ballroom and breakdance battles to ...
Pop Culture & Media
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Adidas
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Fashion
News
Dental parodies bite back at DTC brands
The American Association of Orthodontists (AAO) is taking a stand against unreliable at-home dental products with its Happy Mouth Now campaign.
Retail
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Health
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Advertising
News
A new identity for one of China’s first microbrewery brands
AB InBev has refreshed its Boxing Cat craft beer brand with a new visual identity and a playful integrated campaign.
Drink
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Advertising
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Beer
News
Thought-starter: It is time for brands to recognise LGBT+ parents
LGBT+ parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Parenting
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Society
:
LGBTQ+
News
Lynx promotes body shaving with ASMR campaign
The men's grooming brand takes a humorous, down-to-earth approach in an advertisement featuring a man shaving various body parts.
Beauty
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Shaving
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Advertising
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