'advertising'

Cannes Lions International Festival of Creativity 2016: Part 1

Big Ideas

Cannes Lions International Festival of Creativity 2016: Part 1

The French Riviera was the backdrop for the annual meeting of minds from the global advertising industry, who examined new forms of digital creativ...
Advertising : Branded Content : Virtual Reality
Titans of industry

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Titans of industry

US – Japanese car-maker Nissan has paid tribute to the work of other automotive manufacturers as it launches its Titan  XD truck in America.&n...
Nissan : Symbiotic Branding : Advertising
Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.
SnapChat : Snapchat Marketing : Discover
Holland & Barrett puts spotlight on the menopause

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Holland & Barrett puts spotlight on the menopause

The health retailer has won an advertising competition by Transport for London (TfL) and City Hall calling on brands to better reflect the diversit...
Health : Wellness : Advertising
This natural footwear campaign satirises meat-free lifestyles

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This natural footwear campaign satirises meat-free lifestyles

Rombaut is promoting its sustainable shoes with a tongue-in-cheek campaign inspired by teleshopping.
Fashion : Advertising : Vegan
Nike predicts a Chinese World Cup

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Nike predicts a Chinese World Cup

Nike’s latest campaign, Dare to Become, taps into China’s growing interest in football culture.
Culture : Football : China
Over half of US Millennials prefer unisex stores

Big Ideas

Over half of US Millennials prefer unisex stores

Over half of US Millennials prefer unisex stores
Re-Con Man : Athena : Gender Specific
Laughing matter: Bodyform lampoons complaint

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Laughing matter: Bodyform lampoons complaint

Laughing matter: Bodyform lampoons complaint
Advertising : Ads : The Irony Of Fashion
The Twitter card: TwitPoker draws online crowd

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The Twitter card: TwitPoker draws online crowd

The Twitter card: TwitPoker draws online crowd
Advertising : Gamification : Las Vegas
Soap and glory: Campaign appeals to Just Nots

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Soap and glory: Campaign appeals to Just Nots

Soap and glory: Campaign appeals to Just Nots
Advertising : Ivory : Polarisation
Tackling racism in brands’ audio content

Viewpoints

Tackling racism in brands’ audio content

Steve Keller, sonic strategy director at Studio Resonate, says our racialised ears are creating whitewashed audio content – and it’s time for brand...
Advertising : Audio : Diversity
Dove is rewriting the rules of female beauty

Viewpoints

Dove is rewriting the rules of female beauty

Sophie Galvani, global vice-president of Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of Algorithmic Beauty.
Beauty : Female Futures : Media
The Campaign: Eco-Bot takes aim at climate disinformation

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The Campaign: Eco-Bot takes aim at climate disinformation

In November, as global leaders convened at COP26 to set new environmental targets, Eco-Bot took the opportunity to expose corporate greenwashing du...
Technology : Sustainability : Advertising
Target stages live commercial during awards show

Big Ideas

Target stages live commercial during awards show

Big-box retailer Target set a new precedent for event advertising during the 2015 Grammy Awards by turning away from the hard-sell and giving viewe...
Target : Moremusic : Las Vegas
Made.com reclaims the home for living

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Made.com reclaims the home for living

Furniture brand Made.com is encouraging people to rediscover the joy of being at home amid easing lockdown periods.
Advertising : Branding : Covid-19
Thought-starter: Will age be the next frontier for inclusivity?

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Thought-starter: Will age be the next frontier for inclusivity?

It's time for brands to get informed of the nuances of ageing, writes Sarah Douglas, director of The Liminal Space.
Society : Diversity : Ageing
Amazon Fashion gets its first airing on tv

Big Ideas

Amazon Fashion gets its first airing on tv

US – Amazon Fashion has launched its first tv advertising campaign to promote its growing credentials. The simply executed 30-second advert, launch...
Amazon : Amazon Fashion : Advertising
Toshiba presents the new face of personal tv

Big Ideas

Toshiba presents the new face of personal tv

Toshiba presents the new face of personal tv
Facial Recognition : Social Media : Eco
Escape the city

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Escape the city

London – Channel 4 is showing commuters just how susceptible they are to surveillance for the launch of new show Hunted.
Hunted : 4Creative : Off-grid
Sex care brand Dame wants to derail sexism

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Sex care brand Dame wants to derail sexism

The brand is suing the New York subway for double standards when it comes to advertising sex products for women.
Wellness : Sex : Advertising
Adidas Rivalry turns to ballroom and breakdancing in new ad

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Adidas Rivalry turns to ballroom and breakdancing in new ad

In a strategic and timely move that transcends mere sportswear marketing, adidas Rivalry has used the realms of ballroom and breakdance battles to ...
Pop Culture & Media : Adidas : Fashion
Dental parodies bite back at DTC brands

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Dental parodies bite back at DTC brands

The American Association of Orthodontists (AAO) is taking a stand against unreliable at-home dental products with its Happy Mouth Now campaign.
Retail : Health : Advertising
A new identity for one of China’s first microbrewery brands

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A new identity for one of China’s first microbrewery brands

AB InBev has refreshed its Boxing Cat craft beer brand with a new visual identity and a playful integrated campaign.
Drink : Advertising : Beer
Thought-starter: It is time for brands to recognise LGBT+ parents

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Thought-starter: It is time for brands to recognise LGBT+ parents

LGBT+ parenting is on the rise, which means brands need a fresh approach to marketing to this unapologetic, influential consumer group.
Parenting : Society : LGBTQ+
Lynx promotes body shaving with ASMR campaign

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Lynx promotes body shaving with ASMR campaign

The men's grooming brand takes a humorous, down-to-earth approach in an advertisement featuring a man shaving various body parts.
Beauty : Shaving : Advertising
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