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Big Ideas
Beijing makes capital out of a luxury ad ban
Beijing makes capital out of a luxury ad ban
Advertising
:
China
:
Fine
Big Ideas
Google tries to match online customers to physical footfall
The online search brand is trying to match online ad clicks to purchases in physical stores.
GoogleAd Words
:
Advertising
:
Analytics
News
Stat: UK streamers are seeking more personalised ads
On streaming services, advertising is not necessarily a barrier for UK viewers – especially when the ad content is tailored to individual preferences.
Stat
:
CTV
:
Advertising
News
Stat: Over-50s are frustrated by young advertisers
A majority (78%) of of consumers over 50 feel under-represented in advertising, with technology and gadget, fashion and entertainment brands being ...
Advertising
:
Ageing
:
Festival Of Marketing 2018
News
Make it matter: Putting brands into willing hands
Make it matter: Putting brands into willing hands
Direct Mail
:
Advertising
:
Subscribe
News
Pornhub wants to clean up the world’s beaches
The adult video website has launched its Dirtiest Porn Ever campaign to raise awareness of plastic pollution.
Media
:
Entertainment
:
Sustainability
News
For your eyes only
Global – A Facebook ad by Toyota can be viewed over 100,000 different ways depending on who is watching it.
Toyota
:
Saatchi And Saatchi LA
:
Advertising
News
Endless road
London – Honda’s latest advertisement goes on forever, in a good way.
Honda
:
Endless Road
:
The Immortal Brand
Big Ideas
Elle magazine aims to make feminism fashionable
Elle magazine aims to make feminism fashionable
Advertising
:
Rebranding Feminism Project
:
November Issue
Design Directions
Zag: Brand creator
Two years after advertising agency Bartle Bogle Hegarty (BBH) set up its brand creation offshoot, Zag, the company is now launching its f...
Advertising
:
Bartle Bogle Hegarty
:
BBH
Micro Trends
Sad Dads
Advertising has taken a decidedly sombre tone when it comes to fatherhood.
Dads 2.0
:
Re-Con Man
:
Advertising
Viewpoints
Anti-authenticity Marketing Webinar
The Future Laboratory co-founders Chris Sanderson and Martin Raymond examine Anti-authenticity Marketing, one of three macro trends from our Autumn...
Anti-authenticity Marketing
:
Advertising
:
Webinar
Big Ideas
Shazamification spreads to tv in new service
Shazamification spreads to tv in new service
Shazam
:
Music
:
App
News
Sales magnet: The smart new way to order water
Sales magnet: The smart new way to order water
Advertising
:
Delivery
:
Retail Futures
News
Down to earth: App calls on gamers to dig deep
Down to earth: App calls on gamers to dig deep
Advertising
:
Ads
:
Engagement
Big Ideas
Glamour taxis along in new m-commerce drive
Glamour taxis along in new m-commerce drive
Glamour
:
M-commerce
:
Taxis
News
Heads up: Stella ad pours out the perfect pint
Heads up: Stella ad pours out the perfect pint
Advertising
:
Mobile Gaming
:
Mother London
Big Ideas
Dr Pepper prescribes 10-cal diet drink for men
Dr Pepper prescribes 10-cal diet drink for men
Soft Drinks
:
Advertising
:
Dr Pepper
News
Tweet yourself: KLM stands out from the crowd
Tweet yourself: KLM stands out from the crowd
Advertising
:
Airline
:
KLM
Big Ideas
McDonald's makes a play for smart customers
McDonald’s makes a play for smart customers
Billboard
:
Rewards
:
McDonalds
News
For wine’s sake: Video appeals to young women
For wine’s sake: Video appeals to young women
Yokohama
:
Japan
:
Ad
News
Sweet and sour: Documentary shows the positives of being laid off
Sweet and sour: Documentary shows the positives of being laid off
Advertising
:
Stories
:
Industry
Big Ideas
Cannes Lions Review Part 1
During the nine-day exchange of ideas and inspiration, the advertising and creative industries grappled with the power of Brandstanding and techno...
Cannes Lions 2015
:
Brandstanding
:
Droga5
Big Ideas
Cannes Lions 2014 Show Report Part 1
Cannes – At the 61st annual gathering of the advertising world on the Côte d'Azur, one thing was clear: from native ads to programmatic buying, the...
Cannes Lions
:
Cannes Lions International Festival Of Creativity
:
Advertising
Big Ideas
Digital video consumption is on the rise
Global – Several new studies show how digital video and live streaming are gaining in popularity with consumers.
Digital
:
Technology
:
Media
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