Down to earth: App calls on gamers to dig deep

24.05.2012 Advertising : Ads : Engagement

Georgia – Advertising agency Ogilvy & Mather Ukraine and Kiev-based digital production company FIX have created an app called The Deepest Site for Georgian water brand Borjomi that makes a game out of demonstrating the depth of the water’s source.

Having explained that the Borjomi water source is 8,000 metres below the earth’s surface, the app invites users to digitally travel that depth through the earth by scrolling down through visuals on a screen.

A chart indicates depth achieved and compares progress with that of other users to add a competitive edge. People can connect via Facebook to save, share and return to their game.

This is a great example of a brand using gaming to build a relationship with and engage consumers. Find out more in our Gamification microtrend.

You have 2 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more