Down to earth: App calls on gamers to dig deep

Georgia – Advertising agency Ogilvy & Mather Ukraine and Kiev-based digital production company FIX have created an app called The Deepest Site for Georgian water brand Borjomi that makes a game out of demonstrating the depth of the water’s source.

Having explained that the Borjomi water source is 8,000 metres below the earth’s surface, the app invites users to digitally travel that depth through the earth by scrolling down through visuals on a screen.

A chart indicates depth achieved and compares progress with that of other users to add a competitive edge. People can connect via Facebook to save, share and return to their game.

This is a great example of a brand using gaming to build a relationship with and engage consumers. Find out more in our Gamification microtrend.