Sales magnet: The smart new way to order water

Paris – Digital agency Joshfire and advertising agency BETC have created a digital fridge magnet for Evian that enables people to order bottles of water for home delivery at the click of a button.

The Smart Drop device features an LED screen that enables users to choose a quantity and delivery time before the order is processed via wifi. At present the Smart Drop service is available only in Paris, but a global release and corresponding mobile app are expected to follow.

Acting as a reminder and a facilitator to purchase in the domestic environment, the Smart Drop is a great example of a brand harnessing consumer demand for convenient, seamless retail. For more on the future of retail, read our Retail Futures report.