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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Micro Trends
Coffee Shop Raves
Boosted by a new generation of sober-conscious consumers seeking real-life connection and fun, coffee shops are taking over the party scene as the new destination for daylight raves.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Saudi Arabia
Delve into the dynamic world of luxury in Saudi Arabia, where empowered women are redefining consumption patterns, driving entrepreneurship and influencing the global fashion landscape.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Transforming car set to hit the roads by 2013
Transforming car set to hit the roads by 2013
Cars
:
Transforming
:
MIT Media Lab
Micro Trends
Stakeholder Brands
Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...
Bonds
:
Shares
:
Investment
Big Ideas
Natural ingredients to drive US cosmetics market
Natural ingredients to drive US cosmetics market
Cosmetics
:
Chemicals
:
Sustainable
Big Ideas
LuluLemon opens dance class and shopping club
LuluLemon opens dance class and shopping club
Sportswear
:
Ivviva
:
Lululemon
Big Ideas
Flexible battery ushers in new electronics era
Flexible battery ushers in new electronics era
Flexible
:
Film
:
Battery
Big Ideas
Urban agriculture takes root with Agri-Cube
Urban agriculture takes root with Agri-Cube
Japan
:
Agri-cube
:
Daiwa House
Big Ideas
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Louis Vuitton
:
Shanghai
:
Maison
Markets
The luxury matrix stage four : Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible
:
Aware
:
Fendi
Big Ideas
Facebook app blurs images for improved privacy
Facebook app blurs images for improved privacy
Social
:
Protection
:
App
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Big Ideas
Lost Photos app digs out a picture of the past
Lost Photos app digs out a picture of the past
Lost Photos
:
App
:
Software
Design Directions
Vooza
Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...
Fake
:
Vooza
:
Fiction
Big Ideas
Consumers get hot and bothered over erotic novel
Consumers get hot and bothered over erotic novel
Storytelling
:
Erotism
:
Kinky
Big Ideas
Audi races forward into the future of retail
Audi races forward into the future of retail
Audi
:
Showroom
:
Digital
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Low-income Brazilians boost online retail sales
Low-income Brazilians boost online retail sales
Brazil
:
Argentina
:
Mexico
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Fanado gives music fans quality time with idols
Fanado gives music fans quality time with idols
Fanago
:
Music
:
Fans
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