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Millennials
Born 1981–1996, Millennials are a cohort that is both civic-minded and dedicated to self-improvement.
Macro Trends
Millennials Now and Next
After a stuttering start to their adult lives, the first generation to use the internet as children are hitting their prime earning years while rebelling against traditional nominated life paths.
Big Ideas
Kidult Craze
Driven by nostalgia and a desire for stress relief, adults are gravitating towards playful, non-digital items such as plush toys, collectables and nostalgic characters to reconnect with and heal their inner child.
Behaviours
Women Futures: Australia
What is changing – and not changing – for women and girls in Australia? While younger generations are looking to new role models, others are still pushing for better healthcare, personal safety and workplace equity.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s Great Wealth Transfer report.
Big Ideas
Modern Marriage
The US wedding industry is aligning with the values of Gen Z and Millennials in relation to key issues of affordability, mental health advocacy, sustainability and inclusivity.
Big Ideas
Free People turns consumers into models
Free People turns consumers into models
Free People
:
User Curated Retail
:
Video
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
Big Ideas
Retail Analysis: Man on the Boon
Retail Analysis: Man on the Boon
Man On The Boon
:
Seoul
:
Designer
Big Ideas
Spanish Homedulgence hits hospitality industry
Spanish Homedulgence hits hospitality industry
Home
:
Eating
:
Just Nots
Big Ideas
Smithfield Case launches shopping service for men
Smithfield Case launches shopping service for men
Smithfield Case
:
Menswear
:
Clothes
Big Ideas
Collaborative consumers kick-start a revolution
Collaborative consumers kick-start a revolution
Collaborative Consumption
:
AirBnB
:
Zipcar
Big Ideas
Parisian retailer has a Nose for a good scent
Parisian retailer has a Nose for a good scent
Perfume
:
Fragrance
:
Paris
Markets
The Luxury Matrix Stage Three : Emotion and experience
What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion
:
Experience
:
Instant Inspiration Retail
Big Ideas
Chinese appetite for fashion drives ad spend
Chinese appetite for fashion drives ad spend
Hearst
:
Magazines
:
Chinese
Big Ideas
Crowd-funded console brings games back to TV
Crowd-funded console brings games back to TV
Ouya
:
Gaming
:
Tv
Markets
Mexico Social Media Report
With a young population, whose average age is under 30, it’s not surprising that Mexico has embraced the social media revolution.
Mexico
:
Social Media
:
Facebook
Big Ideas
YouTube broadcasts live prayers from Mecca
YouTube broadcasts live prayers from Mecca
Muslims
:
Ramadam
:
YouTube
Big Ideas
US retailers begin lo-hi retail collaboration
US retailers begin lo-hi retail collaboration
Neiman Marcus
:
Target
:
Council Fashion Designers America
Big Ideas
Spray-on battery adds new layer of technology
Spray-on battery adds new layer of technology
Rechargable
:
Battery
:
Electronics
Design Directions
Menswear S/S 13
For spring/summer 2013 the mood for European menswear is bright and crisp with artful flourishes.
Pringle
:
Agi & Sam
:
Simons
Big Ideas
Biodegradable lamp brings Flos sweet success
Biodegradable lamp brings Flos sweet success
Flos
:
Lighting
:
Bio-on
Markets
The Luxury Matrix Stage Two : Discernment and Worth
What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment
:
Worth
:
Dunhill
Big Ideas
Luxup offers Travel & Hospitality an exclusive experience
Luxup offers Travel & Hospitality an exclusive experience
Luxup
:
Online
:
Concierge
Big Ideas
YSL launches Facebook-inspired make-up range
YSL launches Facebook-inspired make-up range
Yves Saint Laurant
:
YSL
:
Facebook F-commerce
Big Ideas
Renault gives autonomy to French Just Nots
Renault gives autonomy to French Just Nots
Renault
:
MOBILIZ
:
Cars
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