Stakeholder Brands

12 : 08 : 2012 Bonds : Shares : Investment

Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-to-buy share options on their retail and Facebook sites. In the process, they are changing investment from a specialist insider activity to an easy-to-use, consumer-friendly one, and creating stronger consumer loyalty and brand ties at the same time.

Stakeholder Brands

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