Frontpage
News
Behaviours
Communities
Generations
Boomers
Gen X
Millennials
Gen Z
Gen Alpha
Statistics
Trends
Macro Trends
Micro Trends
Design Directions
Sectors
Global Events
Beauty
Design
Fashion
Food & Drink
Health & Wellness
Luxury
Pop Culture & Media
Retail
Technology
Travel & Hospitality
Topics
The Synthocene Era
Artificial Intelligence
Cost of Living Crisis
Future Spaces
Gaming
Home and Family
Identities
Longevity
Metaverse
Mobility
Sustainability
Tomorrow’s Leadership
Work States
Experts & Opinion
Viewpoints
Futures 100
Webinars
Podcasts
Academy
Foresight Masterclass S1
Foresight Masterclass S2
Networking Masterclass
Reports Bank
login
All Time
Past day
Past week
Past month
Past 3 months
Past 6 months
Past year
Past 2 years
Advertising & Branding
Architecture
Beauty
Design
Drink
Fashion
Finance
Food
Health & Wellness
Luxury
Media & Entertainment
Mobility
Packaging
Retail
Scenario
Society
Sport & Leisure
Sustainability
Technology
Travel & Hospitality
Youth
Africa
Asia
Aus/Nz
Eastern Europe
Western Europe
Global
Middle East
North America
Nordics
South America
Generation Beta (Born 2024+)
Generation Alpha (born 2013–2025)
Generation Z (born 1997–2012)
Millennials (born 1981–1996)
Generation X (born 1965–1980)
Generation Jones (born 1955–1965)
Baby Boomers (born 1946–1964)
All
News
Behaviours
- Big Ideas
- Communities
- Generations
- Markets
- Statistics
Trends
- Macro Trends
- Micro Trends
- Design Directions
Academy
- Foresight Masterclass Series 1
- Foresight Masterclass Series 2
- Strategic Networking Masterclass
Experts & Opinion
- Viewpoints
- Futures 100
- Webinars
- Podcasts
Gen X
Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.
Macro Trends
Gen X Now and Next
Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their care-giving and financial responsibilities.
Micro Trends
Menopause Travel
A wave of luxurious, expert-led travel businesses is shattering taboos and redefining menopause with a focus on education, empowerment and enjoyment.
Markets
Mature Romance
From Hollywood to publishing, older women are reclaiming desire, starring in box-office hits and driving a new wave of storytelling that challenges age-old stereotypes.
Macro Trends
The Great Wealth Transfer
Wealth ownership, distribution and the politics that influence cross-generational spending are all in flux, according to the latest findings of The Future Laboratory’s report.
Viewpoints
Inter-Generational Workforces
Companies that radically change the way they employ over-50s and embrace an inter-generational workforce will win the battle for workplace talent.
Big Ideas
Australian retailers set sights on m-commerce
Australian retailers set sights on m-commerce
M-commerce
:
Mobile
:
Smart Phones
Big Ideas
Transforming car set to hit the roads by 2013
Transforming car set to hit the roads by 2013
Cars
:
Transforming
:
MIT Media Lab
Micro Trends
Stakeholder Brands
Lifestyle brands, restaurants and fashion retailers are inviting their biggest fans and consumers to become stakeholders, through bonds and click-t...
Bonds
:
Shares
:
Investment
Big Ideas
Natural ingredients to drive US cosmetics market
Natural ingredients to drive US cosmetics market
Cosmetics
:
Chemicals
:
Sustainable
Big Ideas
LuluLemon opens dance class and shopping club
LuluLemon opens dance class and shopping club
Sportswear
:
Ivviva
:
Lululemon
Big Ideas
Urban agriculture takes root with Agri-Cube
Urban agriculture takes root with Agri-Cube
Japan
:
Agri-cube
:
Daiwa House
Big Ideas
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Retail Analysis: Louis Vuitton opens exclusive Shanghai Maison for Chinese super-rich
Louis Vuitton
:
Shanghai
:
Maison
Markets
The luxury matrix stage four : Responsible and Aware
What we said: ‘At this stage, customers are concerned with a brand’s values, as well as its financial or experiential value. Sustainability is a co...
Responsible
:
Aware
:
Fendi
Big Ideas
Gamers hold sway on new social selling site
Gamers hold sway on new social selling site
Tip Or Skip
:
Showrooming
:
Gaming
Big Ideas
CitizenM invites guests to become journalists
CitizenM invites guests to become journalists
Citizen M
:
Journalist
:
Hotels
Micro Trends
Yard Shares
A small but growing number of US families are sharing larger back yards, gardens and gardening responsibilities with neighbouring families, and enj...
Gardening
:
Sharing
:
Community
Design Directions
Vooza
Technology start-ups in California’s Silicon Valley are 10 a penny, so much so that US creative Matt Stillman and his contemporaries were inspired ...
Fake
:
Vooza
:
Fiction
Big Ideas
Consumers get hot and bothered over erotic novel
Consumers get hot and bothered over erotic novel
Storytelling
:
Erotism
:
Kinky
Big Ideas
Audi races forward into the future of retail
Audi races forward into the future of retail
Audi
:
Showroom
:
Digital
Big Ideas
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton in collaborative pop-up experiment
Louis Vuitton
:
Yayoi Kusama
:
LVMH
Big Ideas
Low-income Brazilians boost online retail sales
Low-income Brazilians boost online retail sales
Brazil
:
Argentina
:
Mexico
Big Ideas
McCartney takes Little Miss Stella to the shops
McCartney takes Little Miss Stella to the shops
Kidswear
:
Stella McCartney
:
Clothing
Markets
Vietnam’s Luxury Market
The din of construction is common in Vietnam’s big cities and coastal locations. Foreign hotel chains are snapping up prime property for resorts, w...
Vietnam
:
Luxury
:
Starwood
Big Ideas
Head start for Ikea in own-brand lager market
Head start for Ikea in own-brand lager market
Ikea
:
Beer
:
Own-brand
Big Ideas
Chevrolet test-drives rescue strategy in Brazil
Chevrolet test-drives rescue strategy in Brazil
Orca Chevrolet
:
Brazil
:
Cars
VIEW MORE
You have
3 free News articles
remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN
:strip_exif():strip_icc()/filestorage/images/120963/pexels-centre-for-ageing-better-17153148.jpg)
:strip_exif():strip_icc()/filestorage/images/124914/small-miraval-arizona-labyrinth-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/125263/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/119615/microsoftteams-image-2.png)
:strip_exif():strip_icc()/filestorage/images/121013/pexels-cottonbro-studio-5971250.jpg)
:strip_exif():strip_icc()/201208%2F6166%2Fhomepage_image%2FNew.jpg)
:strip_exif():strip_icc()/201208%2F6167%2Fvideo_thumb%2FVideo_thumb.jpg)
:strip_exif():strip_icc()/201208%2F6165%2Fsection_thumb%2Fcrop_LeonBond_lady_copie.jpg)
:strip_exif():strip_icc()/201208%2F6156%2Fimage%2FAlgenist_anti-aging.jpg)
:strip_exif():strip_icc()/201301%2F394%2Fimage%2FIvivva_dance_party_club.jpg)
:strip_exif():strip_icc()/201208%2F6149%2Fimage%2Frelease_20120321_12.jpeg)
:strip_exif():strip_icc()/201208%2F6152%2Fimage%2F10245_LV_12_07_Shanghai_Store.jpg)
:strip_exif():strip_icc()/201208%2F6153%2Fsection_thumb%2FFolklore%2C_London.jpg)
:strip_exif():strip_icc()/201208%2F6140%2Fhomepage_image%2FTipOrSkip1Home.jpg)
:strip_exif():strip_icc()/201208%2F6132%2Fimage%2FCitizenM_London--132809.jpg)
:strip_exif():strip_icc()/201208%2F6110%2Fsection_thumb%2F4082.JPG)
:strip_exif():strip_icc()/201208%2F6126%2Fsection_thumb%2FStill_from_the_fake_Vooza_story_film_03.png)
:strip_exif():strip_icc()/201208%2F6128%2Fimage%2F30457-2.jpg)
:strip_exif():strip_icc()/201208%2F6119%2Fhomepage_image%2FUntitled-1.jpg)
:strip_exif():strip_icc()/201208%2F6122%2Fimage%2FLouis_Vuitton_and_Yayoi_Kasama_store_display02.jpg)
:strip_exif():strip_icc()/201207%2F6113%2Fhomepage_image%2FStathomepage.png)
:strip_exif():strip_icc()/201208%2F6116%2Fimage%2FLittle_Miss_Stella04.jpg)
:strip_exif():strip_icc()/201208%2F6111%2Fsection_thumb%2Fsection_thumb.JPG)
:strip_exif():strip_icc()/201207%2F6105%2Fhomepage_image%2FHOMEIkea_beer-UK-02.jpg)
:strip_exif():strip_icc()/201207%2F6088%2Fhomepage_image%2F2012-Chevrolet-Cobalt-Carscoop-2.jpg)