Gen X

Born 1965–1980, Gen X-ers are the smallest cohort yet inherently adaptable, the ‘bridgers’ realising their digital dreams out of an analogue upbringing.

Retail Analysis: Man on the Boon

Big Ideas

Retail Analysis: Man on the Boon

Retail Analysis: Man on the Boon
Man On The Boon : Seoul : Designer
Spanish Homedulgence hits hospitality industry

Big Ideas

Spanish Homedulgence hits hospitality industry

Spanish Homedulgence hits hospitality industry
Home : Eating : Just Nots
Smithfield Case launches shopping service for men

Big Ideas

Smithfield Case launches shopping service for men

Smithfield Case launches shopping service for men
Smithfield Case : Menswear : Clothes
Collaborative consumers kick-start a revolution

Big Ideas

Collaborative consumers kick-start a revolution

Collaborative consumers kick-start a revolution
Collaborative Consumption : AirBnB : Zipcar
Parisian retailer has a Nose for a good scent

Big Ideas

Parisian retailer has a Nose for a good scent

Parisian retailer has a Nose for a good scent
Perfume : Fragrance : Paris
The Luxury Matrix Stage Three : Emotion and experience

Markets

The Luxury Matrix Stage Three : Emotion and experience

What we said: ‘At this stage, customers are less concerned with brand and value, and more with the uniqueness of the experience on offer and the em...
Emotion : Experience : Instant Inspiration Retail
Chinese appetite for fashion drives ad spend

Big Ideas

Chinese appetite for fashion drives ad spend

Chinese appetite for fashion drives ad spend
Hearst : Magazines : Chinese
Crowd-funded console brings games back to TV

Big Ideas

Crowd-funded console brings games back to TV

Crowd-funded console brings games back to TV
Ouya : Gaming : Tv
Cash-strapped Australians turn to private labels

Big Ideas

Cash-strapped Australians turn to private labels

Cash-strapped Australians turn to private labels
Australia : Private Label : Supermarkets
YouTube broadcasts live prayers from Mecca

Big Ideas

YouTube broadcasts live prayers from Mecca

YouTube broadcasts live prayers from Mecca
Muslims : Ramadam : YouTube
Google paves the way for pedestrians in Africa

Big Ideas

Google paves the way for pedestrians in Africa

Google paves the way for pedestrians in Africa
Google : Maps : App
US retailers begin lo-hi retail collaboration

Big Ideas

US retailers begin lo-hi retail collaboration

US retailers begin lo-hi retail collaboration
Neiman Marcus : Target : Council Fashion Designers America
Biodegradable lamp brings Flos sweet success

Big Ideas

Biodegradable lamp brings Flos sweet success

Biodegradable lamp brings Flos sweet success
Flos : Lighting : Bio-on
The Luxury Matrix Stage Two : Discernment and Worth

Markets

The Luxury Matrix Stage Two : Discernment and Worth

What we said: ‘At Stage Two, customers uses their wealth to buy brands, products and services that enable them to articulate higher levels of taste...
Discernment : Worth : Dunhill
Luxup offers Travel & Hospitality an exclusive experience

Big Ideas

Luxup offers Travel & Hospitality an exclusive experience

Luxup offers Travel & Hospitality an exclusive experience
Luxup : Online : Concierge
Renault gives autonomy to French Just Nots

Big Ideas

Renault gives autonomy to French Just Nots

Renault gives autonomy to French Just Nots
Renault : MOBILIZ : Cars
French wineries appeal to Chinese tourists

Big Ideas

French wineries appeal to Chinese tourists

French wineries appeal to Chinese tourists
Chinese : French : Wine
China is gearing up for an e-commerce boom

Big Ideas

China is gearing up for an e-commerce boom

China is gearing up for an e-commerce boom
China : M-commerce : E-commerce
Oil wealth fuels demand for new malls in Iraq

Big Ideas

Oil wealth fuels demand for new malls in Iraq

Oil wealth fuels demand for new malls in Iraq
Baghdad : Shopping : Malls
Luxury fashion houses focus on jewellery

Big Ideas

Luxury fashion houses focus on jewellery

Luxury fashion houses focus on jewellery
Jewellery : HNW : Louis Vuitton
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