Breakfast

Magic Spoon is reinventing cereal for adults

News

Magic Spoon is reinventing cereal for adults

The start-up is disrupting the breakfast category with a range of grain-free, high-protein cereals in child-like flavours.

Food : Branding : Health

Stat: The changing role of breakfast in America

News

Stat: The changing role of breakfast in America

Breakfast may no longer be a priority for American consumers, according to a new study by Mintel.

Food : Snacking : Breakfast

Breakfast is served

News

Breakfast is served

New York – Time Inc has launched Extra Crispy, a new website dedicated to all things breakfast.

Extra Crispy : The Foundry : Branded Content

Big Ideas

Just desserts

Oxford – Dessert brand Onist is helping poor communities in Gambia with sales of its avocado and chocolate pots.

Onist : One-for-one : CSR

News

Breakfast fun

London – British designer Dominic Wilcox has collaborated with food brand Kellogg’s to create a series of lo-fi inventions to encourage children to...

Dominic Wilcox : Kelloggs : Soggy-O-Meter

News

Material girls

New York – Retailer Forever 21 is giving fans a fabric facelift on a giant interactive screen made from thread.

Forever 21 : Breakfast : Instagram

The case for Brandalism: Trading blows in public

Viewpoints

The case for Brandalism: Trading blows in public

Taco Bell and McDonald’s provide a study in Brandalism.

McDonalds : Taco Bell : Fast Food

Breakfast battle

Big Ideas

Breakfast battle

US – McDonald’s has hit back in the war over breakfast, as the tit-for-tat competition with Taco Bell intensifies.

McDonald's : Taco Bell : Brandalism

Global snackers opt for health and convenience

Big Ideas

Global snackers opt for health and convenience

A shift toward healthy snacking and meal replacement signals growth opportunities for the global snacking industry, according to a new Nielsen rep...

Snacking : Nielsen : Meal Replacement

Arabian mornings: Luxury expatriate breakfasts by design

News

Arabian mornings: Luxury expatriate breakfasts by design

Saudi Arabia – Luxury breakfast delivery service Breakfast Club has enlisted the help of branding intelligence group Anagrama for its new packaging.

Disruptive Packaging : Anagrama : Branding

More US meals eaten alone than with company

Big Ideas

More US meals eaten alone than with company

More than half (57%) of meals in the US are consumed alone, according to new research.

Singleton Tsunami : Singles Rising : Solo Singles

Ikea profiles morning habits of global consumers

Big Ideas

Ikea profiles morning habits of global consumers

Ikea delves into the homes of global consumers to uncover polarised morning habits.

Ikea : London : New York

No hangover: Pop-up caters for weekend overindulgence

News

No hangover: Pop-up caters for weekend overindulgence

London – The Hangover Club has returned with its brunch-time residency, this time giving the residents of east London access to a calorific menu to...

The Hangover Club : London : Detox

On the road: Smart street sign Points the way

News

On the road: Smart street sign Points the way

New York – Have you ever been lost? Well, imagine the benefits of an informed signpost that could adapt to what you were looking for.

Transport : Breakfast : Customised

Brands drinkify breakfast for busy Millennials

Big Ideas

Brands drinkify breakfast for busy Millennials

Brands drinkify breakfast for busy Millennials

Breakfast : Kellogg's : Cereal

Rough and ready: Danish design at Maison&Objet

News

Rough and ready: Danish design at Maison&Objet

Rough and ready: Danish design at Maison&Objet

Design : Craftsmen : Hand-made

Micro Trends

Gourmet Junk

A new wave of independent and small-scale restaurants and retailers are creating premium upscale versions of fast food classics for reformed junk f...

Fast Food : Burgers : Nostalgia

Food for thought: New sensory dining experience launches

News

Food for thought: New sensory dining experience launches

Food for thought: New sensory dining experience launches

Food Futures : Star : Breakfast

Prohibition Culture hits breakfast cereals

Big Ideas

Prohibition Culture hits breakfast cereals

Prohibition Culture hits breakfast cereals

Breakfast : Cereal : Conservative Consumption

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