New York – Have you ever been lost? Well, imagine the benefits of an informed signpost that could adapt to what you were looking for.

New York creative agency Breakfast has developed just that. Points is an intelligent signage system that is updated by the minute and points passers-by towards customised, hyperlocal information such as transport links, restaurants, sights and events.

Breakfast demonstrates what it calls ‘the most advanced directional sign on earth’ with a two-minute film. The Points three-pronged signpost replaces traditionally static boards with LED screens that change based on pre-programmed live streaming and user-requested, location-specific data.

Points builds on the interactive, user-sensitive appeal of mapping and local search Smartphone apps. The system could be installed at a range of locations – from roads to conferences, sporting events and music festivals.

In a world of information overload, people are seeking smart systems that filter out the noise and present easy solutions. Relevant information, communicated through simple design, appeals to users who know what they want, and want to find it easily.
For more on consumers’ desire for clear, responsive data, see our Intuitive Futures macrotrend.