'generation+alpha'

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Big Ideas

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a satura...
Technology : Influencer Marketing : Gaming
Six Innovators Revolutionising the Ice Cream Aisle

Big Ideas

Six Innovators Revolutionising the Ice Cream Aisle

Channelling lactose intolerance and conscious consumers’ demands, meet the innovators crafting dairy-free and unconventional ice cream.
Food : Indulgence : Sustainability
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Amazon’s Explore with Alexa brings conversational AI to kids

News

Amazon’s Explore with Alexa brings conversational AI to kids

Amazon is expanding its Amazon Kids+ content to include a conversational AI tool that makes Alexa questions more educational and entertaining.
Youth : Technology : Education
Automotive Advertising Futures

Markets

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs t...
Automotive : Electric Vehicle : Advertising
Gen Alpha and Alt Foods

Markets

Gen Alpha and Alt Foods

As Generation Alpha begin to flex their spending power, the alternative food market must adapt to the next generation of planet- and health-conscio...
Food & Drink : Youth : Health & Wellness
America’s New Age of Parenting

Big Ideas

America’s New Age of Parenting

Between tiger moms, helicopter dads, elephant parents, drone guardians and more, the US is experiencing a significant shift in parenting styles – c...
Youth : Health & Wellness : Society
Sustainability Packaged: Dieline Forum 2023

Big Ideas

Sustainability Packaged: Dieline Forum 2023

From co-solving to luxury redefined through craftsmanship, Dieline Forum 2023 lays the blueprint for a sustainable packaging design future.
Sustainability : Design : Packaging
Luxury Recrafted

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...
Luxury : Society : Fashion
Emerging Youth: China

Markets

Emerging Youth: China

Gen Z are the first generation in China’s history to demand work-life balance, access to global culture through the internet and patriotic luxury g...
China : Youth : Gen Zalpha
Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

News

Stat: Beano Brain reveals Coolest Brands list for Gen Alpha in 2023

Beano Brain, a kids insights consultancy from the UK’s Beano Studios, has compiled a 2023 Coolest Brands list for Gen Alpha.
Generation Alpha : Generation Zalpha : Gen Zalpha
Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...
Youth : Food & Drink : Gen Alpha
Sara Sadik’s video game wins BMW Open Work at Frieze London

News

Sara Sadik’s video game wins BMW Open Work at Frieze London

Artist Sara Sadik’s innovative proposal, La Potion (EH), has been selected for the BMW Open Work at Frieze London and it comprises an interactive v...
Gaming : Mobility : Art
State of Luxury: India

Markets

State of Luxury: India

A booming middle class of premium aspirers and the consistent increase of UHNWIs’ wealth strongly establish India as no longer an emerging destinat...
Luxury : India : Indian Luxury Market
An AI DJ gets a regular radio slot

News

An AI DJ gets a regular radio slot

Billing itself as a world first, Portland, Oregon-based radio station Live 99.5 has given an AI-generated DJ a regular slot in its line-up. The sta...
AI : Technology : Artificial Intelligence
The Lego Group collaborates with women's football stars

News

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-pie...
Lego : Toys : Toy
Stat: Skincare is beauty’s largest category with half of the market

News

Stat: Skincare is beauty’s largest category with half of the market

The special edition of The State of Fashion report dedicated to the new face of beauty by The Business of Fashion (BoF) and McKinsey & Co reveals t...
Beauty : Retail : Society
Stat: Nearly all British and American children consider themselves gamers

News

Stat: Nearly all British and American children consider themselves gamers

Digital marketing company Super Awesome has released its Retail, Gaming & the Next Generation report.
Youth : Media & Entertainment : Society
The EUX Factor

Viewpoints

The EUX Factor

Quinine’s founder Ian Johnston explains why the future of the retail experience is to blend all touchpoints with the customer into a seamless conve...
Retail : Technology : Design
Kidswear Market

Markets

Kidswear Market

Following in the global fashion market’s footsteps, the children’s section is becoming more agile and eco-conscious.
Fashion : Youth : Retail
Chinese Outdoor Fashion Market

Markets

Chinese Outdoor Fashion Market

Propelled by Covid, China's surging interest in local outdoor sports hints at new opportunities worth billions of yuan for the fashion industry.
China : Global Fashion And Style : Moncler
Not Your Parents’ Car

Micro Trends

Not Your Parents’ Car

Targeting the so-called car-averse Gen Z, the automotive sector is using innovative design and technology to forge new connections with young people.
Mobility : Youth : Sustainability
Lego introduces characters with disabilities and complex emotions

News

Lego introduces characters with disabilities and complex emotions

As part of its Lego Friends universe, Lego has introduced a new set of characters with a wider variety of skin tones, cultural backgrounds, disabil...
Youth : Health & Wellness : Society
Four Tween Skincare Brands Prioritising Self-Care

Big Ideas

Four Tween Skincare Brands Prioritising Self-Care

Skincare brands have refocused their attention on Gen Alpha, releasing tween skincare lines that are gentle on skin and educate on building simple ...
Youth : Health & Wellness : Beauty
Future Forecast 2023: Media & Technology

Big Ideas

Future Forecast 2023: Media & Technology

From the Betterverse to the dawn of the AI revolution, we select five key directions for 2023 in the media and technology sector.
Technology : Media & Entertainment : Youth
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