'Branding'

World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

News

World Retail Congress 2024 daily recap: Olympic fever, emotioneering and engaging Gen Z

World Retail Congress 2024 opened in Paris on 16 April, focusing on the theme of High-Performance Retail.
Retail : Beauty : Youth
Nike House of Innovation transformed into breath-focused experience

News

Nike House of Innovation transformed into breath-focused experience

Random Studio, in collaboration with Nike House of Innovation, has re-imagined the Paris-based store as an embodiment of the brand’s Holistic Fitne...
Retail : Wellness : Design
The Power of Precision Micro-Influencing

Viewpoints

The Power of Precision Micro-Influencing

In the fervour of elections, micro-influencers wield significant power, showing how citizens are placing more value and trust in the voices of thei...
Media : Society : Election
Stat: UK ethical shopping surges despite cost of living crisis

News

Stat: UK ethical shopping surges despite cost of living crisis

Despite the UK facing its sharpest increase in living costs in four decades, ethical shopping continues to rise, reflecting consumers’ concerns for...
Sustainability : Food & Drink : Society
Dazed and Ikea’s Catalogue!!! zine explores the meaning of home to young creatives

News

Dazed and Ikea’s Catalogue!!! zine explores the meaning of home to young creatives

Italy – Dazed magazine and Ikea have partnered to publish Catalogue!!!, a 30-page physical poster zine exploring the intersection of youth culture ...
Design : Pop-culture & Media : Youth
Kibu launches sustainable headphones designed for children

News

Kibu launches sustainable headphones designed for children

London technology start-up Kibu has announced the presale launch of its sustainable children's headphones.
Design : Sustainability : Youth
Harrods is opening a multi-sensory virtual reality cinema

News

Harrods is opening a multi-sensory virtual reality cinema

Harrods has teamed up with VR cinema company xydrobe to launch a multi-sensory virtual reality cinema experience in the Knightsbridge department st...
Retail : Technology : Luxury
Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

News

Uncommon’s latest ad showcases the ease of collecting Avios loyalty points

In advertising agency Uncommon's latest campaign for IAG Loyalty, Avios loyalty points take centre stage as the solution to financing your holiday ...
Travel & Hospitality : Finance : Advertising & Branding
Six Smart Glasses Innovations With Eyes on the Future

Big Ideas

Six Smart Glasses Innovations With Eyes on the Future

Meet the innovators redefining the wearable tech market with smart glasses that blend fashion, functionality and AI to transform daily life with in...
Design : Technology : Smart Glasses
Peachy Den unveils heirloom collection celebrating female craftsmanship

News

Peachy Den unveils heirloom collection celebrating female craftsmanship

British fashion brand Peachy Den has unveiled the Peachy Preserve Series 1 Heirloom, a collection that pays homage to female craftsmanship through ...
Fashion : Sustainability : Peachy Den
Foresight Friday: Simar Deol, foresight analyst

News

Foresight Friday: Simar Deol, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Simar D...
Foresight Friday
Stat: British children want better access to nature and green space

News

Stat: British children want better access to nature and green space

A study from UK conservation charity The National Trust and children’s newspaper First News has revealed that 76% of children want to spend more ti...
Youth : Environment : Nature
Sherwin-Williams launches The Loneliest Colour paint campaign

News

Sherwin-Williams launches The Loneliest Colour paint campaign

For the last 14 years, Sherwin-Williams has celebrated a Colour of the Year. In 2024, the paint brand is taking a different tack, launching The Lon...
Design : Colour : Society
YouTube’s Multiview feature amplifies Coachella festival experience

News

YouTube’s Multiview feature amplifies Coachella festival experience

YouTube’s Multiview feature will now extend its reach to the Coachella Valley Music and Arts Festival.
Entertaintment : Music : Pop Culture
Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

News

Stat: Brands must master immersive, social gaming to engage Gens Z and Alpha

Livewire’s 2024 Next Gen Attention report reveals that Gen Alpha and Gen Z are more welcoming of brands in gaming than older generations.
Gaming : Youth : Branding
Longevity Skincare

Viewpoints

Longevity Skincare

Fjör founder Natalie Enslöw and scientific lead Mats Clarsund tell LS:N Global about Fjör, a medi-beauty line inspired by wound healing science and...
Beauty : Skincare : ​Fjör
The Sims collaborates with Ebonix and Dark & Lovely on new in-game hairstyles

News

The Sims collaborates with Ebonix and Dark & Lovely on new in-game hairstyles

Maxis, the studio behind The Sims gaming franchise, has joined forces with L’Oréal beauty brand Dark & Lovely and gaming content creator Danielle ‘...
Beauty : Diversity : Representation
McDonald’s Canada drops nostalgic menu and music with Lil Yachty

News

McDonald’s Canada drops nostalgic menu and music with Lil Yachty

In a bid to harmonise the past with the present, McDonald’s Canada has unveiled the Menu Song Remix, a modern take on a classic jingle that has res...
Nostalgia : McDonald's : Food & Drink
Les Mills and Adidas unveil workout rewards programme

News

Les Mills and Adidas unveil workout rewards programme

Fitness platform Les Mills and sportswear giant Adidas are deepening their collaboration with the launch of Move, Earn & Swap, a rewards initiative...
Sports : Youth : Community
Stat: Influencer marketing brings greater ROI than traditional digital ads

News

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by...
Advertising : Content Creator : Influencers
VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

News

VR horror series The Faceless Lady makes debut on Meta Horizon Worlds

Unveiled in April 2024, The Faceless Lady is a ground-breaking stereoscopic 3D VR horror series set to send shivers down viewers’ spines.
VR : Technology : Entertainment
Club21’s new concept store is inspired by industrial design

News

Club21’s new concept store is inspired by industrial design

Located in Bangkok’s EmSphere commercial centre, clothing retailer Club21’s new concept store is challenging traditional retail norms with its indu...
Design : Retail : Spaces
Five Champagne and Wine Brands Exploring Provenance Retail

Big Ideas

Five Champagne and Wine Brands Exploring Provenance Retail

Moving away from the traditional store experience, champagne and wine brands are using authentic storytelling to disrupt how and where consumers vi...
Wine : Retail : Champagne
Comfort Cuvées

Micro Trends

Comfort Cuvées

Forward-thinking vintners are swapping esotericism for accessible pairings, sustainable packaging and a ‘deluxified’ approach to wine, ushering in ...
Youth : Food & Drink : Society
Andrex demystifies ‘office poo’ anxiety in new satirical campaign

News

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...
Health & Wellness : Society : Advertising & Branding
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