'branding'

Nike demonstrates the value in taking a stand

Daily Signals

Nike demonstrates the value in taking a stand

Nike’s sales rose 31% over the Labor Day holiday in 2018, far outstripping the 17% increase recorded in 2017.
Health
Trend Briefing 2017: The Age of Re-engagement

Daily Signals

Trend Briefing 2017: The Age of Re-engagement

London – This is the Age of Re-engagement, in which we explore the role of brands in civic re-engagement, the need to refocus on a world overloa...
Trend Briefing 2017 : The Age Of Re-Engagement : Civic Brands
A lesson in collaboration: How a charity and fashion brand pooled resources

Daily Signals

A lesson in collaboration: How a charity and fashion brand pooled resources

London – At last week’s The Age of the Long Near Preview Network Evening, LS:N Global senior journalist Rowland Manthorpe spoke to Clare Brook, CFO...
The Age Of The Long Near : Clare Brook : Blue Marine Foundation
Fashion app appeals to Japan's mobile generation

Big Ideas

Fashion app appeals to Japan's mobile generation

Fashion app appeals to Japan's mobile generation
Social Shopping : Zozotown : Scommerce
Instagram takes on Vine with new video feature

Big Ideas

Instagram takes on Vine with new video feature

Instagram takes on Vine with new video feature
Instagram : Video : Social Media
Dead links on Pinterest hamper retail sales

Big Ideas

Dead links on Pinterest hamper retail sales

Dead links on Pinterest hamper retail sales
Pinterest : H&M : Black Friday
Novel idea: Beat Girl inspires engaging story

Daily Signals

Novel idea: Beat Girl inspires engaging story

Novel idea: Beat Girl inspires engaging story
Advertising : Ads : Storytelling
Fame game: Lady Gaga film shows a scent of fun

Daily Signals

Fame game: Lady Gaga film shows a scent of fun

Fame game: Lady Gaga film shows a scent of fun
Advertising : Lady Gaga : Fiction
Pasta la vista: Kraft app cuts noodles of waste

Daily Signals

Pasta la vista: Kraft app cuts noodles of waste

Pasta la vista: Kraft app cuts noodles of waste
Food : Kraft : Social
Young consumers continually switch digital media

Big Ideas

Young consumers continually switch digital media

Young consumers continually switch digital media
Mobile : Digital Immigrants : Innerscope Research
Blip art: App creates new reality for brands

Daily Signals

Blip art: App creates new reality for brands

Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.
Augmented Reality : Stephen Shaw : Blipped
Wealthier Chinese show greater brand loyalty

Big Ideas

Wealthier Chinese show greater brand loyalty

Wealthier Chinese show greater brand loyalty
China : Confidence : New Emerging Affluents
Different league: Heineken app is on the ball

Daily Signals

Different league: Heineken app is on the ball

Different league: Heineken app is on the ball
Gaming : Culture : Gamification
Sound system: A GOOD way to analyse the mood

Big Ideas

Sound system: A GOOD way to analyse the mood

Sound system: A GOOD way to analyse the mood
Centamental : Conversations : Social Media
Splashing out: COS plays with colour in new film

Daily Signals

Splashing out: COS plays with colour in new film

Splashing out: COS plays with colour in new film
KOS : Sweden : Frieze
US food industry grows despite frugal mindset

Big Ideas

US food industry grows despite frugal mindset

US food industry grows despite frugal mindset
Recession : Novelty : Treat Foods
Chatty social networkers offer brands conversation openers

Big Ideas

Chatty social networkers offer brands conversation openers

Chatty social networkers offer brands conversation openers
Online : Criticism : Cyberdisinhibition
She’s so high: Shoe brand débuts short film

Daily Signals

She’s so high: Shoe brand débuts short film

She’s so high: Shoe brand débuts short film
Jonathan Kelsey : Film : High
The future according to: Azeema magazine

Viewpoints

The future according to: Azeema magazine

From creating a magazine for MENASA womxn to offering agency services, Azeema’s founders discuss the necessity of accurate media representation.
Youth : Media : Advertising
Five minds changing luxury fashion perspectives

Big Ideas

Five minds changing luxury fashion perspectives

Around the world, a series of individuals are driving new directions for luxury, from the championing of African artisans to transhuman influencers.
Luxury : Retail : Technology
Adidas aims to appeal to kids and other stories

Daily Signals

Adidas aims to appeal to kids and other stories

In today’s daily digest: Adidas taps into the children’s market, Alibaba unveils its Luxury Pavilion, how Airbnb affects house prices and other top...
Fashion : Travel : Luxury
Branded Content Market: Part 2

Markets

Branded Content Market: Part 2

For branded content to move forward, brands must embrace experimentation and an Anti-authentic attitude.
Branded Content : Virtual Reality : Anti-authentic
Content Commerce

Micro Trends

Content Commerce

Consumers are watching and scrolling their way through a blended media landscape where streaming services, social media and gaming carry more seaml...
Retail : Pop-culture & Media : Technology
Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

Big Ideas

Brand Innovation Debrief: Telfar’s Community-first Retail Strategy

From innovative pricing models to a commitment to inclusivity, luxury fashion brand Telfar is a trailblazer in the industry. What can you learn fro...
Fashion : Telfar : Retail
Danish grocery chain introduces new hack for boycotting US products

Daily Signals

Danish grocery chain introduces new hack for boycotting US products

Grocery giant Salling Group is introducing a black star symbol on price tags to highlight European brands
Retail : Grocery Shopping : Denmark
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