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'generation alpha'
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Stat: UK children forge mindful money habits amid Covid-19
UK children experienced an increase in earnings and savingsin 2020, as well as donating to charities.
Stat
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Statistic
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Youth Economy Report
News
Selling plant-based diets to Gen Alpha
New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth
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Food & Drink
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Design
News
Flock Together inspires Gen Alpha urban birdwatchers
Nature collective Flock Together's latest educational venture encourages urban Generation Alpha to partake in birdwatching.
Society
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Gen Alpha
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Inclusion
News
AR artwork for eco-conscious children
Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.
Youth
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Media
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Activism
Micro Trends
Pre-teen Protein
The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink
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Youth
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Protein
News
Lego introduces characters with disabilities and complex emotions
As part of its Lego Friends universe, Lego has introduced a new set of characters with a wider variety of skin tones, cultural backgrounds, disabil...
Youth
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Health & Wellness
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Society
Markets
Kids’ Snack Market
Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth
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Food&Drink
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Indulgence
Design Directions
Mirrored Realms
As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities
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Immaterial Fashion
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Virtual
News
Stat: Global population to peak in 2080 according to new United Nations report
The world’s population is set to grow by over 2bn people in the coming decades.
Society
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Health & Wellness
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Generations
News
Yoto is a screen-free interactive speaker for kids
Independent design consultancy Pentagram has created the tactile, interactive audio player for children.
Youth
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Technology
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Branding
News
Children’s fairytales are being rewritten for resilience
The Great Ormond Street Hospital charity is retelling classic stories to support young people in facing life’s challenges.
Youth
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Health And Wellness
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Society
Micro Trends
Future Forecast 2025: Beauty
From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty
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Health & Wellness
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Luxury
News
Stat: England’s parents struggle to give career advice
In an age when the jobs market is rapidly changing, many of England’s parents are feeling stuck when offering careers advice to their children.
Youth
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Education
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Parenting
News
Chobani builds hype with kids clothing
Following the launch of its healthy snacks for children, the yogurt manufacturer has introduced an accompanying clothing collection.
Youth
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Fashion
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Food
Viewpoints
Rachel Armstrong: Why we should make 100-year plans
Forget blue-sky thinking. Senior TED fellow Rachel Armstrong says we need to become Black Sky Thinkers.
Black Sky Thinking
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Living Architecture
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Awakening Tech
News
Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life
Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...
Technology
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Advertising & Branding
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Youth
News
Tim Tam Tummy introduces kombucha for kids
Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...
Youth
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Food & Drink
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Gen Alpha
News
The Lego Group collaborates with women's football stars
The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-pie...
Lego
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Toys
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Toy
News
Foresight Friday: Alice Crossley, foresight analyst
Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society
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Pop-culture & Media
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Technology
News
Mango’s latest store captures teenage dreams
In a bid to entice and excite young shoppers, the fashion retailer has unveiled its first Mango Teen store in Barcelona.
Gen Z
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Youth
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Retail Experience
Micro Trends
Everyteen TV
Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.
Youth
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Entertainment
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Media
Big Ideas
Future Forecast 2023: Youth
From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth
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Media & Entertainment
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Society
Markets
Baby Boomer Travel Market
Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel
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Baby Boomers
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Hospitality
News
Sara Sadik’s video game wins BMW Open Work at Frieze London
Artist Sara Sadik’s innovative proposal, La Potion (EH), has been selected for the BMW Open Work at Frieze London and it comprises an interactive v...
Gaming
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Mobility
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Art
Micro Trends
Budget Bots
With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance
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Technology
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Retail
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