'generation alpha'

Stat: UK children forge mindful money habits amid Covid-19

News

Stat: UK children forge mindful money habits amid Covid-19

UK children experienced an increase in earnings and savingsin 2020, as well as donating to charities.
Stat : Statistic : Youth Economy Report
Selling plant-based diets to Gen Alpha

News

Selling plant-based diets to Gen Alpha

New plant-based milk brand KiddiWinks understands that selling to Gen Alpha primarily means selling to their parents.
Youth : Food & Drink : Design
Flock Together inspires Gen Alpha urban birdwatchers

News

Flock Together inspires Gen Alpha urban birdwatchers

Nature collective Flock Together's latest educational venture encourages urban Generation Alpha to partake in birdwatching.
Society : Gen Alpha : Inclusion
AR artwork for eco-conscious children

News

AR artwork for eco-conscious children

Artist Olafur Eliasson has launched Earth Speakr, an interactive digital initiative created to engage children in positive climate action.
Youth : Media : Activism
Pre-teen Protein

Micro Trends

Pre-teen Protein

The growing protein market for kids is both premium and purposeful, as Gen Alpha and their parents seek to fortify their physical health and appear...
Food & Drink : Youth : Protein
Lego introduces characters with disabilities and complex emotions

News

Lego introduces characters with disabilities and complex emotions

As part of its Lego Friends universe, Lego has introduced a new set of characters with a wider variety of skin tones, cultural backgrounds, disabil...
Youth : Health & Wellness : Society
Kids’ Snack Market

Markets

Kids’ Snack Market

Functional ingredients, re-imagined childhood classics and gastro gaming innovations are shaping the future of the kids’ snack aisle.
Youth : Food&Drink : Indulgence
Mirrored Realms

Design Directions

Mirrored Realms

As reality becomes more programmable, a visual aesthetic is being defined that reflects the artificiality of the virtual world alongside our everyd...
Programmable Realities : Immaterial Fashion : Virtual
Stat: Global population to peak in 2080 according to new United Nations report

News

Stat: Global population to peak in 2080 according to new United Nations report

The world’s population is set to grow by over 2bn people in the coming decades.
Society : Health & Wellness : Generations
Yoto is a screen-free interactive speaker for kids

News

Yoto is a screen-free interactive speaker for kids

Independent design consultancy Pentagram has created the tactile, interactive audio player for children.
Youth : Technology : Branding
Children’s fairytales are being rewritten for resilience

News

Children’s fairytales are being rewritten for resilience

The Great Ormond Street Hospital charity is retelling classic stories to support young people in facing life’s challenges.
Youth : Health And Wellness : Society
Future Forecast 2025: Beauty

Micro Trends

Future Forecast 2025: Beauty

From wellness-inspired Guochao to Gen Alpha beauty, the industry is evolving to meet the demands of every consumer, while simultaneously being educ...
Beauty : Health & Wellness : Luxury
Stat: England’s parents struggle to give career advice

News

Stat: England’s parents struggle to give career advice

In an age when the jobs market is rapidly changing, many of England’s parents are feeling stuck when offering careers advice to their children.
Youth : Education : Parenting
Chobani builds hype with kids clothing

News

Chobani builds hype with kids clothing

Following the launch of its healthy snacks for children, the yogurt manufacturer has introduced an accompanying clothing collection.
Youth : Fashion : Food
Rachel Armstrong: Why we should make 100-year plans

Viewpoints

Rachel Armstrong: Why we should make 100-year plans

Forget blue-sky thinking. Senior TED fellow Rachel Armstrong says we need to become Black Sky Thinkers.
Black Sky Thinking : Living Architecture : Awakening Tech
Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

News

Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life

Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...
Technology : Advertising & Branding : Youth
Tim Tam Tummy introduces kombucha for kids

News

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for littl...
Youth : Food & Drink : Gen Alpha
The Lego Group collaborates with women's football stars

News

The Lego Group collaborates with women's football stars

The Lego Group joined forces with renowned female football players Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala for its latest 899-pie...
Lego : Toys : Toy
Foresight Friday: Alice Crossley, foresight analyst

News

Foresight Friday: Alice Crossley, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Alice C...
Society : Pop-culture & Media : Technology
Mango’s latest store captures teenage dreams

News

Mango’s latest store captures teenage dreams

In a bid to entice and excite young shoppers, the fashion retailer has unveiled its first Mango Teen store in Barcelona.
Gen Z : Youth : Retail Experience
Everyteen TV

Micro Trends

Everyteen TV

Led by an increasingly social mindset, young people are creating hyper-real forms of entertainment in a fight back against highly curated media.
Youth : Entertainment : Media
Future Forecast 2023: Youth

Big Ideas

Future Forecast 2023: Youth

From youth culture’s flat age future to wise-beyond-their-years Zalphas, we select five key directions in youth culture for 2023.
Youth : Media & Entertainment : Society
Baby Boomer Travel Market

Markets

Baby Boomer Travel Market

Highly independent and driven by a hunger for knowledge, the over-55s are becoming a crucial target market for travel brands.
Travel : Baby Boomers : Hospitality
Sara Sadik’s video game wins BMW Open Work at Frieze London

News

Sara Sadik’s video game wins BMW Open Work at Frieze London

Artist Sara Sadik’s innovative proposal, La Potion (EH), has been selected for the BMW Open Work at Frieze London and it comprises an interactive v...
Gaming : Mobility : Art
Budget Bots

Micro Trends

Budget Bots

With consumers financially challenged due to global inflation they are turning to financial apps and services that automatically streamline their s...
Finance : Technology : Retail
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