'advertising'

Fatherly advice: Ad embraces the many sides of being a dad

News

Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across ...
Dads 2.0 : Fatherhood : Canada
The art of boredom: Leica taunts with its dull ad

News

The art of boredom: Leica taunts with its dull ad

Germany – Leica has proudly boasted that is has made the ‘most boring ad ever’, touting it as a good thing.
Leica : Frustration : Boredom
Child's view: Print Media enters a new age

News

Child's view: Print Media enters a new age

Child’s view: Print Media enters a new age
Grey : Individual Experiences : Children Suffering Abuse
Off the map: Mercedes’ Marie needs your help

News

Off the map: Mercedes’ Marie needs your help

Off the map: Mercedes’ Marie needs your help
Mercedes-Benz : Gamification : Marketing
On the Dot: Nokia becomes animated for N8

News

On the Dot: Nokia becomes animated for N8

On the Dot: Nokia becomes animated for N8
Nokia : Wieden + Kennedy : Guinness World Records
The hills are alive: Village turns into Sony soundscape

News

The hills are alive: Village turns into Sony soundscape

The hills are alive: Village turns into Sony soundscape
Soundville : Seydisfjordur : Sony Bravia
Seeing is believing: Honda ad plays with reality

News

Seeing is believing: Honda ad plays with reality

London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.
Surrealism : Advert : Campaign
Blip art: App creates new reality for brands

News

Blip art: App creates new reality for brands

Las Vegas – UK firm Blippar has launched an augmented reality app for brands and advertisers.
Augmented Reality : Stephen Shaw : Blipped
Fit for superheroes: Sony ad is tailor-made

News

Fit for superheroes: Sony ad is tailor-made

Fit for superheroes: Sony ad is tailor-made
Gaming : Leo Burnett Worldwide : Prohibiton Gaming
Charted territory: KLM on the social media map

News

Charted territory: KLM on the social media map

International – Dutch airline KLM has launched a social media campaign, Must See Map, which enables users to create a personalised map of a destina...
Twitter : F Commerce : Must See Map
Convivial message: Coca-Cola brings us together

News

Convivial message: Coca-Cola brings us together

Convivial message: Coca-Cola brings us together
Google : 2012 : Ad
UK mothers prove to be highly connected

Big Ideas

UK mothers prove to be highly connected

UK mothers prove to be highly connected
Online Shopping : Netmums : Study
Everything is Practice: Sportswear brand’s intimate moment

News

Everything is Practice: Sportswear brand’s intimate moment

Everything is Practice: Sportswear brand’s intimate moment
Nike : Spike Lee : Director
 Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

News

Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

US – Apple’s latest advertising campaign suggests that the iPhone is the ultimate accessory for busy parents.
Apple : Iphone : IPhone 5s
Handsome ransom: Temporary store uses guerilla tactics

News

Handsome ransom: Temporary store uses guerilla tactics

Handsome ransom: Temporary store uses guerilla tactics
We Are Group : Popup : Ann-Sofie Back
Christmas blues

Big Ideas

Christmas blues

UK – Christmas tv advertising campaigns have little, if any, impact, according to MoneySavingExpert.com.
MoneySavingExpert.com : Anti-authenticity Marketing : Christmas Adverts
Cinema’s call to action

Big Ideas

Cinema’s call to action

Cannes Lions 2015 – SAWA, Richard Curtis and Sir John Hegarty have joined forces to announce the first global cinema advert, highlighting the UN’...
Cannes Lions 2015 : Festival : Cannes
Holiday memories

News

Holiday memories

Auckland – For its latest advertising campaign, New Zealand travel website House of Travel takes a contemplative approach.
Marketing : Meditation : The New Sublimity
It ain't where you're at, if you're Hispanic American

Big Ideas

It ain't where you're at, if you're Hispanic American

It ain’t where you’re at, if you’re Hispanic American
Spanish : South America : Minority
Tricky time: Music video explores break-ups using optical illusions

News

Tricky time: Music video explores break-ups using optical illusions

Brooklyn – OK Go's latest single, The Writing's on the Wall, is an ode to that moment when a person realises his or her relationship is an unhappy ...
Music Video : Trompe L'oeil : Haptic Illusion
Facebook news feeds refine personalised targeting

Big Ideas

Facebook news feeds refine personalised targeting

Facebook news feeds refine personalised targeting
Facebook : Personalised : Social Networks
Media alcohol in India requires innovation

Big Ideas

Media alcohol in India requires innovation

Media alcohol in India requires innovation
India : Alcohol : Kingfisher
Printed blog: Newspaper publishes online content

News

Printed blog: Newspaper publishes online content

Printed blog: Newspaper publishes online content
The Printed Blog : Local Adverts : Mix Web Based And Printed Media
Times Square becomes a hub for collective meditation

News

Times Square becomes a hub for collective meditation

One of the most frenetic corners of New York is transforming into an advertising-free space – but only for a limited time.
Society : Health And Wellness : Technology
Ad un-blocker

Big Ideas

Ad un-blocker

UK – Netflix’s campaign for its Black Mirror series has been designed to capture the attention of people using ad-blockers.
Privacy : Netflix : Black Mirror
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