'advertising'

Cinema becomes the antidote to digital distraction

News

Cinema becomes the antidote to digital distraction

A new ad by Vue Cinemas draws attention to the world’s digital distractions – and encourages people to remain focused by heading to the cinema.
Media : Technology : Entertainment
The Campaign: Clear Channel’s civic ads

News

The Campaign: Clear Channel’s civic ads

In the past year, outdoor media company Clear Channel stepped up with a series of advertising campaigns that used urban digital billboards for posi...
Media : Technology : Civic Brands
Thought-starter: Why is Tiffany & Co still relying on romance?

News

Thought-starter: Why is Tiffany & Co still relying on romance?

At Cannes Lions 2019, luxury jeweller Tiffany & Co presented a campaign featuring real couples. But the brand missed out on a key opportunity to re...
Uncoupled Living : Future Of Family
Stockholm uses digital art to combat commuter stress

News

Stockholm uses digital art to combat commuter stress

Outdoor media company Clear Channel has turned the city’s underground transit system into a digital art exhibition.
Wellness : Digital : Society
Wall’s Solar Priceboard keeps ice cream frozen during power outages

News

Wall’s Solar Priceboard keeps ice cream frozen during power outages

In an innovative move to tackle Pakistan’s frequent power outages, ice cream brand Wall’s, in collaboration with creative agency LOLA MullenLowe, h...
Sustainability : Food & Drink : Climate Change
Tumblr launches new service bringing advertisers and creatives closer

Big Ideas

Tumblr launches new service bringing advertisers and creatives closer

Tumblr has announced Creatrs Network, which will enable brands and advertisers to connect with the site’s most popular creatives to make content na...
Tumblr : Creatrs Network : The Sharded Self
CoverBoy

Big Ideas

CoverBoy

US – Cosmetics brand CoverGirl has introduced male make-up artist James Charles as its latest brand ambassador.
CoverGirl : Gen Viz : Inclusive Beauty
LG gets real

News

LG gets real

Sweden – Self-deprecation is a powerful marketing tool, as LG shows with its latest campaign The Science Behind.
LG : The Science Behind : OLED
Mad Men invites fans to recreate pilot episode to promote the last series

Big Ideas

Mad Men invites fans to recreate pilot episode to promote the last series

To promote the final episodes of the television series Mad Men, AMC Networks is harnessing the energy of fans to recreate the pilot of the series...
Crowdsourcing : AMC Networks : Fan Contribution
WhatsApp is world's most popular mobile messenger

Big Ideas

WhatsApp is world's most popular mobile messenger

WhatsApp is world’s most popular mobile messenger
China : Chat Services : Whatsapp
Gender-specific ads outdated, say UK consumers

Big Ideas

Gender-specific ads outdated, say UK consumers

Gender-specific ads outdated, say UK consumers
Humour : Chocolate Adverts : Car Commercials
Wonder boy: Esquire goes 3D with new issue

News

Wonder boy: Esquire goes 3D with new issue

Wonder boy: Esquire goes 3D with new issue
Editorial : Ar : Lexus
iPhone moms present new challenge to brands

Big Ideas

iPhone moms present new challenge to brands

iPhone moms present new challenge to brands
Smartphones : Iphone : Women
Website hijacking: A new dimension to online spaces

News

Website hijacking: A new dimension to online spaces

Website hijacking: A new dimension to online spaces
Web Design : Browsing : Hijacking
BMW unveils i5 Flow Nostokana colour-changing car technology

News

BMW unveils i5 Flow Nostokana colour-changing car technology

At Frieze Los Angeles, BMW unveiled the latest iteration of its colour-changing technology, the BMW i5 Flow Nostokana.
Mobility : Design : Personalisation
Thought-starter: Can brands help break down beauty stereotypes?

News

Thought-starter: Can brands help break down beauty stereotypes?

Sophie Galvani, global vice president at Dove, on smashing stereotypes and celebrating beauty idiosyncrasies in the age of algorithmic beauty.
Beauty : Society : Female Futures
Steven Lammertink: Cirqle

Viewpoints

Steven Lammertink: Cirqle

How brands can connect with influencers and extend their reach among a target audience.
Steven Lammertink : Influencer Marketing : Cirqle
Google introduces new ad blocker subscription service

Big Ideas

Google introduces new ad blocker subscription service

Google has launched Contributor, a crowdfunding platform that gives internet users the option to avoid adverts on their favourite websites.
Google Contributor : Ad Blocker : The New Value Economy
Green model: Car ads set eco wheels in motion

News

Green model: Car ads set eco wheels in motion

Green model: Car ads set eco wheels in motion
Ontario : Hyundai : Sustainability
The most Insight-ful technology stories of 2009

Big Ideas

The most Insight-ful technology stories of 2009

The most Insight-ful technology stories of 2009
CES : Las Vegas : Peek
Life-saving Campaigns

Micro Trends

Life-saving Campaigns

Who says advertising can't save the world?
DDB North America : Leo Burnett : WATERisLife
Peak Real: Are we there yet?

Viewpoints

Peak Real: Are we there yet?

Target claims to love every body. But ‘real-women’ advertising is already a cliché.
Dove : Real Talk : Target
Brands switch to online ads in Middle East

Big Ideas

Brands switch to online ads in Middle East

Brands switch to online ads in Middle East
Adverts : Online : EMarketing
Standing Foursquare behind location networks

Big Ideas

Standing Foursquare behind location networks

Standing Foursquare behind location networks
Location-based Services : Networks : Foursquare
Planet of the vapes: Marketing the lesser evil

Viewpoints

Planet of the vapes: Marketing the lesser evil

Vaping’s move into the mainstream raises weighty considerations for marketers. 
Vaping : E-cigarette : Tobacco
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