editorial

Big Ideas

Brand Innovation Debrief: Ssense

Amid a challenging landscape for multi-brand luxury e-tailers, Ssense is playing its cards right by seamlessly merging new talents, legacy brands, ...

Fashion : Media : Luxury

Big Ideas

Video currency

New York – Media conglomerate Time Inc has launched a new video-first brand that focuses on money and personal finance.

Time Inc. : Finance : Branded Content

Balanced coverage

Big Ideas

Balanced coverage

New York – SupChina is a new online publication that aims to offer a comprehensive picture of contemporary China.

SupChina : News Media : Curated Content

News

Up to date

New York – Vintage fashion editorial and e-commerce platform Byronesque has released a concierge service app called Personal Shopper.

Byronesque : Personal Shopper : Vintage

Native advertising

Big Ideas

Native advertising

US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research f...

Nielsen : Sharethrough : EEG

AnOther hybrid magazine

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AnOther hybrid magazine

London – AnOther magazine has launched the world’s first high-definition moving magazine cover.

AnOther Magazine : Hybrid : Transmedia Futures

Snapchat launches Discover platform for editorial content

Big Ideas

Snapchat launches Discover platform for editorial content

Los Angeles – Self-destructing social media app Snapchat has launched Discover, a new service for users to explore editorial content.

SnapChat : Snapchat Marketing : Discover

Lost in a good book: Mr Porter offers a lesson in lifestyle

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Lost in a good book: Mr Porter offers a lesson in lifestyle

London – For the latest issue of its e-magazine The Journal, online retailer Mr Porter commissioned Los Angeles artist Seth Armstrong to ...

Luxury Matrix : Mr Porter : Sports Illustrated

Matt Page: Digital magtail for the global luxury consumer

Viewpoints

Matt Page: Digital magtail for the global luxury consumer

How mr&mrs.tom, a shoppable, digital-only magazine, reduces the gap between inspiration and purchase.

Magtail : Shoppable Editorial : Australia

A smarter read: The magazine for erudite women

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A smarter read: The magazine for erudite women

London – Celebrity stories and the latest frocks are what many ladies can expect when they open one of the many women’s magazines available on the ...

London : The Athena Women : Women

Cover story: Film series expands Vogue's online repertoire

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Cover story: Film series expands Vogue's online repertoire

New York – American Vogue has begun a new series of miniature films, Vogue Original Shorts, featuring the magazine’s cover stars playing themselves...

New York : Video Content : Vogue

Magazines bring editorial to life with video

Big Ideas

Magazines bring editorial to life with video

Magazines bring editorial to life with video.

Media : I-D : Dazed Digital

Poler curates camping products by adventure

Big Ideas

Poler curates camping products by adventure

Poler curates camping products by adventure

Pop Up : Poler : Context

Amazon Fashion opens Brooklyn photo studio

Big Ideas

Amazon Fashion opens Brooklyn photo studio

Amazon Fashion opens Brooklyn photo studio.

Higher Quality : E-commerce : Fashion

Kering launches luxury digital magazine

Big Ideas

Kering launches luxury digital magazine

Kering launches luxury digital magazine.

Luxury : Kering Group : Kering

News

Style guide: Fashion brand has fun with Man-uals

London – Online retailer Oki-Ni features a regular Styled editorial that invites different people in the fashion industry to put together inspirati...

Menaissance : Agi & Sam : Guide

New Sloane Street website targets luxury shoppers

Big Ideas

New Sloane Street website targets luxury shoppers

New Sloane Street website targets luxury shoppers

Inspiration : London : Website

Cut and paste: Fashion designer goes out on a limb

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Cut and paste: Fashion designer goes out on a limb

Paris – For the autumn/winter 2013/2014 collection for his fashion label KRISVANASSCHE, Belgian designer Kris van Assche and artistic director for ...

Campaign : KRISVANASSCHE : Displaced

Future fashion: Google Glass stars in Vogue editorial

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Future fashion: Google Glass stars in Vogue editorial

US – Google Glass is positioning itself as a stylish accessory rather than a piece of geeky wearable tech in September’s American edition of Vogue.

Photography : Fashion Photography : Printed Media

Leading Ladies take centre stage in M&S campaign

Big Ideas

Leading Ladies take centre stage in M&S campaign

Marks & Spencer’s ad campaign features portraits of women

Photography : Nursing : Real Women

Amazon pushes male beauty with new grooming area

Big Ideas

Amazon pushes male beauty with new grooming area

Online retailer Amazon is continuing its drive into the prestige beauty market with an area on its site dedicated to male grooming.

Amazon : Grooming : Curated

Harvey Nichols plans new look for e-commerce

Big Ideas

Harvey Nichols plans new look for e-commerce

London – UK retailer Harvey Nichols is to relaunch its e-commerce operation with a more multi-channel approach in September.

Harvey Nichols : Editorial : Personalised

Inn touch: Airbnb releases hyper-local city guides

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Inn touch: Airbnb releases hyper-local city guides

Inn touch: Airbnb releases hyper-local city guides

London : Neighborhood : Flats

Brilliant Britain

Design Directions

Brilliant Britain

From the Pinterest-style layout to the minimal branding and engaging, whimsical feel, everything about Mulberry’s Brilliant Britain micro...

Craft : Made In The UK : Nationalism

Design Directions

BeautyMart

It’s become a well-trodden path in fashion retail now — hiring a big-name consumer magazine editor to create magazine-style content to drive traffi...

Cosmetics : Anna-Marie Solowij : Recommendation

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