London – Celebrity stories and the latest frocks are what many ladies can expect when they open one of the many women’s magazines available on the newsstand.
But this week, women will find a more educated choice – Riposte – which will focus on substance with style, and describes itself as ‘a smart magazine for women’.
Riposte is a balance of visual and editorial content that covers a broader range of disciplines than traditional magazines. Tellingly, the first issue’s cover star Nelly Ben Hayoun – or back cover star, as the cover is text only – is designer of experiences at the SETI Institute.
‘We profile bold and fascinating women whose achievements speak for themselves,’ reads the magazine’s website. ‘Our interviews are honest [and] the women we feature candidly discuss their successes, failures, work and passions.’
A range of new women’s media are recognising that women don’t want solely frivolous reads. While there is a time and a place for Grazia, more women want to learn through magazines. Find out more in our Womazines microtrend.