A smarter read: The magazine for erudite women

But this week, women will find a more educated choice – Riposte – which will focus on substance with style, and describes itself as ‘a smart magazine for women’.

Riposte is a balance of visual and editorial content that covers a broader range of disciplines than traditional magazines. Tellingly, the first issue’s cover star Nelly Ben Hayoun – or back cover star, as the cover is text only – is designer of experiences at the SETI Institute.

‘We profile bold and fascinating women whose achievements speak for themselves,’ reads the magazine’s website. ‘Our interviews are honest [and] the women we feature candidly discuss their successes, failures, work and passions.’

A range of new women’s media are recognising that women don’t want solely frivolous reads. While there is a time and a place for Grazia, more women want to learn through magazines. Find out more in our Womazines microtrend.