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Daily Signals

A pinch of Salt: Sony plays games to promote film

Transmedia : Online : Game

Daily Signals

Mattel to make 90% of its games colour blind-accessible by 2025

Toy giant Mattel is set to make 80% of its global game portfolio colour blind-accessible by the end of 2024, and 90% by 2025.

Gaming : Youth : Accesibility

Daily Signals

BBC Proms celebrates the music of video games

For the first time in the music event’s history, video game music will be performed at BBC Proms at the Royal Albert Hall this summer.

Gaming : Media & Entertainment : Music

Daily Signals

Pokémon GO and Gucci elevate in-game fashion

Augmented Reality mobile game Pokémon GO is collaborating with Gucci as part of its collection for The North Face.

Fashion : Luxury : Technology

Viewpoints

Pokémarketing

Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.

Pokemon Go : Advertising : Gaming

Daily Signals

Ryan’s World reaches Gen Alpha fans on Roblox

Nine-year-old Ryan Kaji has become the first YouTube creator to build an interactive virtual world for his fans.

Media & Entertainment : Technology : Youth

Daily Signals

Ikea’s Uppkoppla collection targets gamers

Ikea has unveiled prototypes for a series of products designed to change the gaming experience at home.

Gaming : Technology : Design

Big Ideas

A game to improve lives blighted by tsunami

Gaming : Twitter : Tokyo

Daily Signals

Minecraft holds a digital music festival

Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.

Gaming : Entertainment : Digital

Daily Signals

Different league: Heineken app is on the ball

Gaming : Culture : Gamification

Daily Signals

Football Manager adds women’s teams for the first time

Football Manager, the world’s best-selling football management simulation played by over 20m people, is finally introducing women’s football into i...

Women's Sports : Gaming : Football

Viewpoints

Micro-amusement parks

Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.

Entertainment : Leisure : Food

Viewpoints

eSports players need better health protection

While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.

ESports : Gaming : Health

Markets

eSports Market: Part 2

With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.

Gaming : Sports : Branding

Daily Signals

An AR video game improving real-life biodiversity

Graduate designer Christoph Dichmann is using an augmented reality (AR) video game format to improve the biodiversity of urban spaces.

Technology : Graduate : Ar

Daily Signals

Stat: US study suggests Gen Alpha are fuelling cinema revival

A new US survey from entertainment researchers NRG found that 59% of Gen Alpha prefer watching films in cinemas rather than at home, comp...

Stat : Stats : Statistic

Daily Signals

We can be heroes: Sony advert is in character

Gaming : Faction : Live Event

Big Ideas

World Retail Congress: Martha Stewart and Mindy Grossman talk women's retail

Martha Stewart and Mindy Grossman talk women’s retail.

Gaming : Mobile : 2013

Daily Signals

Tag Heuer’s interactive timepiece gamifies wellness

Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...

Health & Wellness : Sports & Leisure : Luxury

Big Ideas

Multi-tasking teens love multi-media more

Kaiser Family Foundation : Media : Social Networking

Daily Signals

Gap creates chief entertainment officer role to drive fashiontainment

Gap Inc has appointed Pam Kaufman as its first-ever chief entertainment officer, a newly created role designed to develop a ‘fashiontainment’ platf...

Fashion : Entertainment : Media

Daily Signals

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley...

Foresight Friday : Gaming : Retail

Big Ideas

Moshi Monsters sing to Generation D's tune

Moshi Monsters sing to Generation D’s tune

Moshi Monsters : Mind Candy : Music Rox!

Daily Signals

Snap app-y: Gigwalk clicks with iPhone users

Gaming : Culture : Gamification

Daily Signals

e.l.f plays to gamers with Twitch collaboration

Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.

Gaming : Beauty : Marketing

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