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'gaming'
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Pokémon GO and Gucci elevate in-game fashion
Augmented Reality mobile game Pokémon GO is collaborating with Gucci as part of its collection for The North Face.
Fashion
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Luxury
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Technology
News
Kiehl’s teams up with Fortnite to make suncare part of play
Cosmetics brand Kiehl’s is breaking new ground with a four-week activation inside online video game Fortnite, aiming to embed sun safety into gamin...
Kiehl’s
:
Suncare
:
Suncare Market
Big Ideas
Sachin Shah on gaming’s role in mental health
The specialist registrar in general adult psychiatry and member of the Royal College of Psychiatrists collective Gaming The Mind discusses the huge...
Gaming
:
Technology
:
Digital
Viewpoints
Pokémarketing
Forget augmented reality, Pokémon Go is a watershed moment for geo quest marketing.
Pokemon Go
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Advertising
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Gaming
News
Ryan’s World reaches Gen Alpha fans on Roblox
Nine-year-old Ryan Kaji has become the first YouTube creator to build an interactive virtual world for his fans.
Media & Entertainment
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Technology
:
Youth
News
Ikea’s Uppkoppla collection targets gamers
Ikea has unveiled prototypes for a series of products designed to change the gaming experience at home.
Gaming
:
Technology
:
Design
Big Ideas
A game to improve lives blighted by tsunami
A game to improve lives blighted by tsunami
Gaming
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Twitter
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Tokyo
News
Minecraft holds a digital music festival
Internet collective Thwip Gang has brought a digital festival to the video game, attracting 27,000 listeners.
Gaming
:
Entertainment
:
Digital
News
Different league: Heineken app is on the ball
Different league: Heineken app is on the ball
Gaming
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Culture
:
Gamification
Viewpoints
Micro-amusement parks
Brent Bushnell, CEO of Two Bit Circus, on how immersive gaming, edutainment and theatrical dining can attract a diverse leisure audience.
Entertainment
:
Leisure
:
Food
Viewpoints
eSports players need better health protection
While the negative stigma around gaming is gradually fading, eSports is still some way from becoming a recognised competitive activity.
ESports
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Gaming
:
Health
Markets
eSports Market: Part 2
With mobile hardware lowering barriers to entry and non-endemic brands acting as sponsors, eSports are entering the mainstream.
Gaming
:
Sports
:
Branding
News
An AR video game improving real-life biodiversity
Graduate designer Christoph Dichmann is using an augmented reality (AR) video game format to improve the biodiversity of urban spaces.
Technology
:
Graduate
:
Ar
News
We can be heroes: Sony advert is in character
We can be heroes: Sony advert is in character
Gaming
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Faction
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Live Event
Big Ideas
World Retail Congress: Martha Stewart and Mindy Grossman talk women's retail
Martha Stewart and Mindy Grossman talk women’s retail.
Gaming
:
Mobile
:
2013
News
Stat: Gamers favour brands more than non-gamers
With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gam...
Gaming
:
Retail
:
Society
News
Tag Heuer’s interactive timepiece gamifies wellness
Breaking away from its conventional luxury aesthetic and tuning into the nostalgic interests of consumers, the watch brand has teamed up with gamin...
Health & Wellness
:
Sports & Leisure
:
Luxury
Big Ideas
Multi-tasking teens love multi-media more
Multi-tasking teens love multi-media more
Kaiser Family Foundation
:
Media
:
Social Networking
News
Stat: Baby Boomers are leading mobile usage
Consumers are now spending more time on mobile apps, according to The State of Mobile 2021 report by analytics firm App Annie.
Stat
:
Tech
:
Media
News
Foresight Friday: Alice Crossley, senior foresight analyst
Every Friday, we wrap up the topics, issues, ideas and viral moments everyone’s been discussing. This week, senior foresight analyst Alice Crossley...
Foresight Friday
:
Gaming
:
Retail
Big Ideas
Moshi Monsters sing to Generation D's tune
Moshi Monsters sing to Generation D’s tune
Moshi Monsters
:
Mind Candy
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Music Rox!
News
Snap app-y: Gigwalk clicks with iPhone users
Snap app-y: Gigwalk clicks with iPhone users
Gaming
:
Culture
:
Gamification
News
e.l.f plays to gamers with Twitch collaboration
Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
Gaming
:
Beauty
:
Marketing
News
Minecraft launches an AR game to merge realities
Minecraft Earth allows players to build creations in their physical environment.
Entertainment
:
Media
:
Technology
Big Ideas
SXSW 2011
This year’s South by Southwest (SXSW) music, film and interactive festival in Austin, Texas, was the largest to date. Key trends from digital start...
Gaming
:
Start-ups
:
Connections
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