'Branding'

These smart objects don’t require electricity

Daily Signals

These smart objects don’t require electricity

Researchers have created 3D-printed plastic objects that can track their own use without the need for a battery.
Materials : Health : Medicine
Collusion spotlights British youth culture

Daily Signals

Collusion spotlights British youth culture

The new fashion brand by ASOS has launched a national campaign featuring 100 young people from around the UK.
Fashion : Youth : Culture
A field guide to subverting surveillance

Daily Signals

A field guide to subverting surveillance

United States of America – The confluence of computer vision, artificial intelligence and mass surveillance is creating a crisis of identity for ma...
Design : Technology : Artificial Intelligence
Baby food ingredients traced by blockchain

Daily Signals

Baby food ingredients traced by blockchain

Nestlé is exploring the use of blockchain technology to trace the origins of fruit and vegetables that go into its various baby food products.
Food : Technology : Blockchain
Smart beer fridges enter the workplace

Daily Signals

Smart beer fridges enter the workplace

Online alcohol retailer Drizly and brewer Anheuser-Busch are bringing connected beer fridges to offices across the US.
Drinks : Beer : Workplace
Hotels are employing Instagram experts

Daily Signals

Hotels are employing Instagram experts

Fairmont Scottsdale Princess, a luxury hotel in Arizona, has created the new role of Instagram concierge to improve the stay and holiday memories o...
Social Media : Instagram : Hospitality
Shakeel Avadhany on making passengers’ time productive

Big Ideas

Shakeel Avadhany on making passengers’ time productive

The co-founder of ClearMotion explains why its intelligent suspension technology is a prerequisite for making time spent in autonomous cars useful.
Automotive : Media : Technology
Affirmative Fractions

Micro Trends

Affirmative Fractions

Brands are using price segmentation to make high-quality products and services available at a fair price.
Civic Brands : The Just Nots : Retail
Brexit: Brand Britain

Viewpoints

Brexit: Brand Britain

How short-term thinking has derailed the debate around the European Union referendum.
Brexit : EU Referendum : Short-term Thinking
Backlash Culture

Daily Signals

Backlash Culture

London – LS:N Global presented our Spring/Summer 2016 Trend Briefing to delegates at London’s Barbican Centre yesterday.
Backlash Culture : S/S 2016 Trend Briefing : Barbican Centre
Preview: Ritualistic Beauty

Daily Signals

Preview: Ritualistic Beauty

North America/Europe – This week’s microtrend profiles the beauty brands connecting cosmetics and spirituality.
Ceremonial : Wellness : Rituals
D&AD New Blood Awards 2015

Daily Signals

D&AD New Blood Awards 2015

London – Design and advertising association D&AD celebrated the best student talent from around the world at the D&AD New Blood Awards 2015.
D&AD : New Blood 2015 : Awards
Pump it up

Daily Signals

Pump it up

South Korea – A new advert from Reebok is getting commuters on their feet in an underground battle.
Reebok : ZPump : Body Temples
Reality check: Advertising encourages youths to vote using an anti-feminist

Daily Signals

Reality check: Advertising encourages youths to vote using an anti-feminist

US – Rock the Vote has been rallying America’s youth to vote since its inception in 1990. While the non-profit-making organisation normally enlists...
The Polarity Paradox : Rock The Vote : Advertising
Know your worth: The Meta-value Matrix preview

Daily Signals

Know your worth: The Meta-value Matrix preview

London – At our Autumn/Winter 2014 Trend Briefing, The Me-conomy, we will explore how changing values and shifting identities are affecting both co...
Me-conomy : The Meta-value Matrix : Trend Briefing
Bea Appleby: We need feminism for boys too

Viewpoints

Bea Appleby: We need feminism for boys too

Boys don’t cry. Really? It’s not just girls who feel gender pressure, says the editor of pre-teen magazine Girl Talk.
Tiny Tot Feminism : Re-Con Man : Girl Talk
Urban Outfitters thinks big with new Herald Square store

Big Ideas

Urban Outfitters thinks big with new Herald Square store

Fresh after the opening of Brooklyn concept store Space Ninety 8, Urban Outfitters has opened an even larger store in Herald Square in Manhat...
Urban Outfitters : New York : Millennials
Travelling luxury: A Utopian home is re-imagined

Daily Signals

Travelling luxury: A Utopian home is re-imagined

Miami – Louis Vuitton has continued its love affair with fine art and design for Design Miami/ 2013 – this time celebrating iconic modernist design...
Louis Vuitton : La Maison Au Bord De L'Eau : Polarity Paradox
Cover story: Film series expands Vogue's online repertoire

Daily Signals

Cover story: Film series expands Vogue's online repertoire

New York – American Vogue has begun a new series of miniature films, Vogue Original Shorts, featuring the magazine’s cover stars playing themselves...
New York : Video Content : Vogue
Scents of imagination: Perfumes with back stories

Daily Signals

Scents of imagination: Perfumes with back stories

Portland, Oregon – A new celebrity perfume appears almost every week, but Imaginary Authors has quietly been making a name for itself by using fict...
Inspiration : Factional : Fictional
Armed for flexibility: A futuristic store in Japan

Daily Signals

Armed for flexibility: A futuristic store in Japan

Tokyo – Los Angeles-based clothing label Band of Outsiders has opened its first store, but rather than opening in its home town, it chose Tokyo. Wh...
Visual Merchandising : Band Of Outsiders : Flexi-simplicity
Sensory swirl: Fred Segal unveils DIY perfume kit

Daily Signals

Sensory swirl: Fred Segal unveils DIY perfume kit

Santa Monica, California – Retailer Fred Segal is launching The Blend, a curated fragrance oil kit that enables customers to create customised scen...
Perfume : Fragrance : Commodity
New at Next: Film trailer shows restaurant food

Daily Signals

New at Next: Film trailer shows restaurant food

Chicago – Michelin-starred chef Grant Achatz’s restaurant, Next, has a menu that changes every season. But rather than just updating its website, t...
Menu : Storytelling : Narrative
Pinterest Launches New York Fashion Week Hub

Big Ideas

Pinterest Launches New York Fashion Week Hub

Pinterest Launches New York Fashion Week Hub
Photography : Influencer : Hub
Female agenda: Event explores what women want

Daily Signals

Female agenda: Event explores what women want

London – At our Womenomics Network Evening at The Future Laboratory HQ last week, LS:N Global editor Lucie Greene interviewed Amanda Carr and ...
Female : Over Forties : 35 Ups
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