'Branding'

Travel brand Kuoni opens experiential travel store in UK shopping centre

Big Ideas

Travel brand Kuoni opens experiential travel store in UK shopping centre

UK – Luxury travel brand Kuoni has opened a new experiential travel store in the Platinum Mall at the intu MetroCentre, Gateshead. 
Kuoni : Experiential Retail : Convergence Retail
Touching taste: Schwartz creates a sonic poster

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Touching taste: Schwartz creates a sonic poster

London – Following their Sound of Taste television commercial, Schwartz and Grey London have taken to a new medium to express the flavours o...
Grey London : Schwartz : Sound
Cosmoprof Worldwide Bologna 2014: Part 1

Big Ideas

Cosmoprof Worldwide Bologna 2014: Part 1

The beauty world was out in force seeking the new and the next at Cosmoprof Worldwide Bologna 2014.
Beauty+ : Cosmoprof : Cosmopack
Cosmoprof 2014 Preview

Big Ideas

Cosmoprof 2014 Preview

Restaurants, espresso bars and taxi drivers are eager with anticipation as the international beauty world descends on the 47th Cosmoprof Worldwide ...
Cosmoprof : Beauty Show : Bologna
Mobiles preferred to PCs for social networking

Big Ideas

Mobiles preferred to PCs for social networking

Mobiles preferred to PCs for social networking
Cell : Mobile : Social Networking
Beauty brands stop using exfoliating plastic beads

Big Ideas

Beauty brands stop using exfoliating plastic beads

Beauty brands stop using exfoliating plastic beads
Environmentally Friendly : Exfoliating : Eco Beauty
Gin craft: Liquor hand-made from distillery to label

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Gin craft: Liquor hand-made from distillery to label

London – Dodd’s Gin is the latest product from boutique distillers, The London Distillery Company. Crafted in small batches at the company’s distil...
Gin : Dodds Gin : Drink Labels
New York cycling gym riding high as sales rise

Big Ideas

New York cycling gym riding high as sales rise

New York cycling gym riding high as sales rise
Cycling : Soulcycle : Fitness
Moon manipulation: Game controls lunar forces

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Moon manipulation: Game controls lunar forces

International – New game Lune is being developed, allowing gamers to control the moon and environment rather than the characters.
Environment : Adventure : Lune
Pinball wizardry: The magic of the World Wide Maze

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Pinball wizardry: The magic of the World Wide Maze

International – In its latest Chrome Experiment, Google Japan is enabling users to turn a website into a smartphone-controlled pinball game.
Game : Chrome : Maze
Fabric revival: A modern take on an old cloth

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Fabric revival: A modern take on an old cloth

Japan – Furoshiki, a type of traditional Japanese wrapping cloth, is being revived as a multi-purpose fabric that can be made into a range of items...
Fabric : Scarves : Bags
BlackBerry enjoys tweet success in Indonesia

Big Ideas

BlackBerry enjoys tweet success in Indonesia

BlackBerry enjoys tweet success in Indonesia
Twitter : Smartphone : Canada
Global heroes: Airline crew is ready for close-up

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Global heroes: Airline crew is ready for close-up

Crawley, UK – With a new tv advertising campaign that casts its employees as superheroes, Virgin Atlantic has become the latest airline to build it...
Advertising : Film Trailer : Comic Book
Welcome to the motherhood: Fiat ad targets mums

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Welcome to the motherhood: Fiat ad targets mums

Welcome to the motherhood: Fiat ad targets mums
Advertising : Rubber Republic : Krow Communications
Magic app: Agency gives the notebook a new image

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Magic app: Agency gives the notebook a new image

Magic app: Agency gives the notebook a new image
Barcelona : Honest&Smile : Moleskine
Flights of fantasy: Airline adds a little magic

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Flights of fantasy: Airline adds a little magic

Flights of fantasy: Airline adds a little magic
New Zealand : Video : YouTube
Naked truth: Chanel releases lost Monroe footage

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Naked truth: Chanel releases lost Monroe footage

Naked truth: Chanel releases lost Monroe footage
Advertising : Faction Marketing : Films
Smart mobile strategy should embrace dumb phones

Big Ideas

Smart mobile strategy should embrace dumb phones

Smart mobile strategy should embrace dumb phones
Facebook : Dumb Phones : Feature Phones
Goodyear tests self-inflating tyre technology

Big Ideas

Goodyear tests self-inflating tyre technology

Goodyear tests self-inflating tyre technology
Goodyear : Self-Inflating : Tyre
Mobile growth fuels e-commerce expansion in India

Big Ideas

Mobile growth fuels e-commerce expansion in India

Mobile growth fuels e-commerce expansion in India
Mobiles : M-commerce : India
USA for today: New flash sale site has it made

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USA for today: New flash sale site has it made

USA for today: New flash sale site has it made
Internet : Economy : Flash
Hacking boots: GPS shoes guide wearers home

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Hacking boots: GPS shoes guide wearers home

Hacking boots: GPS shoes guide wearers home
Interactive : Andy Stanford-Clark : Hacker
Top marks: Norton's direct action on reputation

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Top marks: Norton's direct action on reputation

Top marks: Norton’s direct action on reputation
Google : LinkedIn : Personal Information Economy
Apple flavour: Gum advert gets into its Stride

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Apple flavour: Gum advert gets into its Stride

Apple flavour: Gum advert gets into its Stride
Stride Gum : Mintacular : Wieden + Kennedy
Asian consumers invest heavily in private tuition

Big Ideas

Asian consumers invest heavily in private tuition

Asian consumers invest heavily in private tuition
China : Tutoring : Shadow
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