'Branding'

Guardian Media Summit 2016: Review

Big Ideas

Guardian Media Summit 2016: Review

The publishing industry is championing creative intuition and long-term brand-building to connect with consumers on a deeper level.
Guardian Media Summit : Ad-blocking : Audiences
Charlotte Audrey: Designer and Art Director

Design Directions

Charlotte Audrey: Designer and Art Director

Charlotte Audrey: Designer and Art Director
MTV : Tumblr Art : Inforgraphics
Future Media Landscapes

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...
Media : Technology : Transmedia
Food Trends

Macro Trends

Food Trends

Label-gazing, value redefined, fooducation, retro-thrift, localism and comfort binging are just a few of the many trends identified by The Future L...
Food : Local : Scarcity
Erewhon taps into carnivore diet trend with raw animal smoothie

News

Erewhon taps into carnivore diet trend with raw animal smoothie

Viral Los Angeles health food store Erewhon is embracing the carnivore diet trend with its latest offering, Dr Paul’s Raw Animal-Based Smoothie.
Food&Drink : Society : Meat
Lamborghini celebrates female drivers with exclusive Sedona retreat

News

Lamborghini celebrates female drivers with exclusive Sedona retreat

Lamborghini’s second annual #SheDrivesALambo retreat brought together 35 female customers for an exclusive, adrenaline-fuelled weekend in Arizona.
Mobility : Womenhood : Health & Wellness
Novak Djokovic named first global wellness advisor for Aman

News

Novak Djokovic named first global wellness advisor for Aman

World-renowned tennis player Novak Djokovic has been named the first global wellness advisor for luxury hospitality group Aman.
Health : Wellness : Beauty
Canadian distillery pioneers sustainable aviation fuel from dairy by-product

News

Canadian distillery pioneers sustainable aviation fuel from dairy by-product

Ontario-based Dairy Distillery, known for its innovative Vodkow vodka, is converting cow’s milk into sustainable aviation fuel.
Food&Drink : Sustainability : Mobility
Glossier and Shopify unveil shoppable geo-targeted treasure hunt

News

Glossier and Shopify unveil shoppable geo-targeted treasure hunt

Glossier sparked excitement with a unique treasure hunt to launch its latest brow product, Boy Brow Arch.
Retail : Beauty : Society
Stat: Gen Z adults in the US are increasingly identifying as political moderates

News

Stat: Gen Z adults in the US are increasingly identifying as political moderates

Gen Z adults in the US are increasingly identifying as political moderates, indicating a shift away from their traditionally liberal stance amid ec...
Society : Identities : Gen Z
Stat: The majority of men in the US now use facial skincare products

News

Stat: The majority of men in the US now use facial skincare products

New research from Mintel has revealed that more than half (52%) of men in the US use facial skincare products, a 68% rise from 2022.
Beauty : Skincare : Society
Eton College bans smartphones in school for new students

News

Eton College bans smartphones in school for new students

British private school Eton College has announced a new policy banning incoming pupils from bringing smartphones to school from September.
Technology : Youth : Pop-culture & Media
Hound House opens private members’ club for dogs

News

Hound House opens private members’ club for dogs

A new ‘canine social collective’ is coming to Toronto, Canada, at the end of 2024. Hound House is an indoor dog park, co-working space, café, bar, ...
Society : Travel & Hospitality : Luxury
Balmain joins forces with African artists for the Lion King anniversary

News

Balmain joins forces with African artists for the Lion King anniversary

In celebration of The Lion King’s 30th anniversary and the upcoming release of Mufasa: The Lion King, Disney and Balmain have teamed up to create a...
Balmain : Disney : The Lion King
John Lewis launches 20-piece circular home and fashion collection

News

John Lewis launches 20-piece circular home and fashion collection

John Lewis has introduced a 20-piece circular home and fashion collection offering customers more sustainable and long-lasting products.
Fashion : Sustainability : Circularity
Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

News

Stat: Decline in sex and nudity in top films highlights Gen Z’s changing media preferences

The prevalence of sex and nudity in top-grossing American films has declined significantly since 2000, according to new research by film data analy...
Pop Culture : Media : Sexual Wellness
Sweetgreen stock skyrockets 37% as new steak dishes added

News

Sweetgreen stock skyrockets 37% as new steak dishes added

The stock of salad chain Sweetgreen surged by 37% following impressive first-quarter earnings and the nationwide introduction of steak to its roste...
Food : Drink : Society
Volkswagen campaign celebrates the emotional bond between car and driver

News

Volkswagen campaign celebrates the emotional bond between car and driver

Volkswagen and advertising agency Adam&EveDDB have launched YourWagen, a global brand platform spotlighting the emotional connection between Volksw...
Mobility : Nostalgia : Youth
Creating sexually explicit deepfakes to become a criminal offence

News

Creating sexually explicit deepfakes to become a criminal offence

In England and Wales, the government is set to pass a new law to criminalise the creation of sexually explicit deepfake images.
Technology : Pop-culture & Media : Society
Rimowa hammers home its history with music collaboration

News

Rimowa hammers home its history with music collaboration

For Rimowa’s new limited-edition luggage collection, Hammerschlag, the LVMH-owned business has turned to music to celebrate the craft behind the pr...
Luxury : Travel & Hospitality : Design
Roblox launches a £28m fund for creators

News

Roblox launches a £28m fund for creators

Placing its innovation firmly in the hands of the creator economy, Roblox has launched its own £27.7m ($35m, €32.4m) fund.
Technology : Pop-culture & Media : Youth
Stat: New report shows lack of diverse decision-makers in UK fashion

News

Stat: New report shows lack of diverse decision-makers in UK fashion

The inaugural UK Fashion DEI (Diversity, Equity and Inclusion) Report, to be released in 2024, exposes a stark lack of diversity in executive roles...
British Fashion Council : Workplace : Work States Futures
Introducing Afeela, a car with a PlayStation controller as a steering wheel

News

Introducing Afeela, a car with a PlayStation controller as a steering wheel

At CES 2024, Sony Honda Mobility (SHM) has exhibited a prototype of Afeela, a joint automotive venture taking in-car entertainment to new levels.
Mobility : Technology : Design
Arterra launches dog longevity supplement

News

Arterra launches dog longevity supplement

Dog supplement brand Arterra has launched a veterinarian-formulated supplement to help dogs live longer, healthier and happier lives.
Pets : Health & Wellness : Society
The Trend: Quiet Mode

News

The Trend: Quiet Mode

In our microtrend report Quiet Mode, we discuss consumers looking to turn down the volume on post-Covid expectations from family, friends, work, so...
Youth : Technology : Society
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