Factional

Archer Hotel

Design Directions

Archer Hotel

Tasteful surroundings, efficient staff and friendly service all come together to make staying in a hotel a treat rather than a chore. But the best ...
Archer : Hotel : Manhattan
Moody Blues: McQueen's new film surveys the dark side

News

Moody Blues: McQueen's new film surveys the dark side

London – For the Alexander McQueen spring/summer 2014 campaign, American fashion photographer Steven Klein has worked with supermodel Kate Moss in ...
Kate Moss : Fashion Film : Fasntasy
Cover story: Film series expands Vogue's online repertoire

News

Cover story: Film series expands Vogue's online repertoire

New York – American Vogue has begun a new series of miniature films, Vogue Original Shorts, featuring the magazine’s cover stars playing themselves...
New York : Video Content : Vogue
Scents of imagination: Perfumes with back stories

News

Scents of imagination: Perfumes with back stories

Portland, Oregon – A new celebrity perfume appears almost every week, but Imaginary Authors has quietly been making a name for itself by using fict...
Inspiration : Factional : Fictional
Menswear brands open shops with stories to tell

Big Ideas

Menswear brands open shops with stories to tell

A retail analysis of the latest menswear stores opening that appeal to the Re-Con Man.
J Crew : Lamb's Conduit Street : Aether
Seeing is believing: Honda ad plays with reality

News

Seeing is believing: Honda ad plays with reality

London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.
Surrealism : Advert : Campaign
The 2063 Project

Design Directions

The 2063 Project

Sunday lunch is a time-honoured tradition in the UK. And today more people are making sure that the meat they buy is free-range and that their vege...
Food : The Rebel Dining Society : Insects
The Scent of Space

Design Directions

The Scent of Space

Unless you have a few hundred thousand Earth dollars, euros or pounds in the bank, you may never experience the smell of space.But Dr Marek Kukula,...
Perfume : Factional : Edu-tail
Passport to Sparkle

Design Directions

Passport to Sparkle

Finding customers is one thing, but keeping them is another. At present, Millennials – those born between 1982 and 1991 who have an estimated spend...
Tactile : RO New York : Passport To Sparkle
Above and Beyond

Design Directions

Above and Beyond

Luxury hotels can feel a bit stiff and hallowed. We rarely see the human side of hotels, and what is going on behind the scenes.
Experiential : Art : Immersive
Lynx Space Academy

Design Directions

Lynx Space Academy

Top-selling men’s grooming brand Lynx is known for courting controversy with its adverts and straplines. Now it is making waves around the world ag...
Perfume : Beauty : Scent
Quayola: Digital sculptor and visual artist

Design Directions

Quayola: Digital sculptor and visual artist

Quayola: Digital sculptor and visual artist
Art : Factional : Responsive
Caroline Hobkinson: Food Artist

Design Directions

Caroline Hobkinson: Food Artist

Caroline Hobkinson: Food Artist
Food Futures : Factional : Conceptual
Electric City

Design Directions

Electric City

In advertising, the message must always fit the medium. As new mediums arrive, it takes marketers time to live up to this statement. There are stil...
Advertising : Reliance Entertainment : Playtone
The Night Chauffeur

Design Directions

The Night Chauffeur

It is a weekday evening in a pub in London’s East End. Two friends chat over a pint of beer. Suddenly a man in a suit interrupts them. ‘Please foll...
Advertising : Fictional : The Night Chauffeur
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