'Branding'

Brands unite to uplift London’s next-gen creatives

Daily Signals

Brands unite to uplift London’s next-gen creatives

Ikea and H&M are partnering to launch a meeting place and workplace for designers and makers in London.
Retail : Society : Design
Stat: Hotel brands need to step up to engage Gen Z

Daily Signals

Stat: Hotel brands need to step up to engage Gen Z

With more consumers returning to tourism experiences, hotel brands have an opportunity to re-engage travellers through loyalty programmes.
Travel & Hospitality : Youth : Finance
Metaverse Market

Markets

Metaverse Market

Expanding far beyond its gaming roots, the metaverse is becoming a youth hub in which the future of socialising, entertainment and creativity is al...
Entertainment : Gaming : Gen Alpha
The Sims inspires Moschino’s luxury capsule collection

Daily Signals

The Sims inspires Moschino’s luxury capsule collection

Moschino has partnered with Maxis, a studio of gaming company Electronic Arts, to create clothing and accessories inspired by video game f...
Fashion : Digital : Gaming
How AI is sizing up footwear retail’s future

Viewpoints

How AI is sizing up footwear retail’s future

Richard Potter, CEO of Peak, says category-specific retailers have an opportunity to shine with clever AI-driven data analysis.
Retail : Artificial Intelligence : Footwear
Synthetic Reproduction

Big Ideas

Synthetic Reproduction

The next revolution in treating infertility could eliminate the pressure to have children before a certain age and open the possibility for family ...
Family : Identity : Reproduction
A post-material consumer experience

Daily Signals

A post-material consumer experience

London – Central Saint Martins graduate Martina Rocca’s Emovos project explores the ethical implications of a future in which brands sell emotional...
Technology : Retail : Fashion
Can Kik make cryptocurrencies stick?

Viewpoints

Can Kik make cryptocurrencies stick?

The chat platform’s creation of its own digital currency can take cryptocurrencies into the mainstream.
Finance : Social Media : Digital
Monki and Lunette aim to make periods cool

Daily Signals

Monki and Lunette aim to make periods cool

Sweden – The fashion brand has teamed up with Lunette to introduce a menstrual cup and period-inspired merchandise.
Beauty : Wellness : Fashion
Light therapy

Daily Signals

Light therapy

UK – The ZeroFat iR1 exercise system uses light therapy to promote weight loss and boost collagen levels.
ZeroFat IR1 : The Optimised Self : Wellness
Start-up station

Daily Signals

Start-up station

Paris – Station F, which will open in April, is designed to create an entire start-up eco-system under one roof.
Start-up : Co-working : Facebook
Meet your makers

Daily Signals

Meet your makers

London – Burberry has marked the launch of its first see-now-buy-now collection with a festival of craftsmanship.
Burberry : See Now Buy Now : Festival
Preview: Gateway Garments

Daily Signals

Preview: Gateway Garments

US – Electronics brands are creating smart fabrics that turn garments into digital interfaces.
Textiles : Smart Fabrics : Smart Garments
Space-squatting

Daily Signals

Space-squatting

New York – The co-working phenomenon is expanding to restaurant spaces that are not used during the day in a bid to tackle urban inefficiencies.
Spacious : Workplace Futures : Freelancers
Coffee cult

Daily Signals

Coffee cult

Mexico City – Estudio Yeyé’s has created a visual identity for coffee bar Quentin that references the psychedelic culture of the 60s.
Quentin : Estudio Yeyé : Mexico City
Harsh reality

Daily Signals

Harsh reality

UK – The Guardian and BBH have created a controversial campaign to promote the newspaper’s editorial integrity.
Guardian : BBH London : Advertising
The XXX Factor

Micro Trends

The XXX Factor

Sex is back in fashion, but this time it’s about getting the metrics, irony and humour bang on.
Diesel : Vivienne Westwood : JW Anderson
Dialling up the past: Vodafone opens heritage-inspired café

Daily Signals

Dialling up the past: Vodafone opens heritage-inspired café

Hamburg – Vodafone has opened a heritage-inspired café that celebrates the pioneering work of German Karl Ferdinand Braun, the inventor who la...
Retail Experience : Retail : Café
No licence needed: Bottle shop makes disadvantage work

Daily Signals

No licence needed: Bottle shop makes disadvantage work

Melbourne – An off-licence chain has opened a pint-sized pop-up after it found out it couldn’t sell liquor for customers to take away until 2015....
BlackMarket : Brand Collaboration : Melbourne
DigiFest NYC brings social stars to the live stage

Big Ideas

DigiFest NYC brings social stars to the live stage

Social media stars are leaving their bedrooms and going out into the world.
YouTube : Social Stars : DigiFest
Regent Street pioneers beacon technology in London

Big Ideas

Regent Street pioneers beacon technology in London

One of London’s most popular shopping destinations has embraced beacon retail.
Beacon Retail : IBeacon : Regent Street
Urban Outfitters to launch new activewear line

Big Ideas

Urban Outfitters to launch new activewear line

Urban Outfitters, the retail brand aimed at teenagers and hipsters, is launching Without Walls, an activewear line designed to appeal to the Mille...
Urban Outfitters : Retail : Millennials
CES: Phone gives Gen I a safe intro to tech

Big Ideas

CES: Phone gives Gen I a safe intro to tech

CES 2014: Phone gives Gen I a safe intro to tech.
Kurio : Smartphone : CES
Poler curates camping products by adventure

Big Ideas

Poler curates camping products by adventure

Poler curates camping products by adventure
Pop Up : Poler : Context
Morgans website offers guests virtual inspiration

Big Ideas

Morgans website offers guests virtual inspiration

Hotel group offers virtual concierge before stepping in the door.
Interactive : Immersive : Website
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