'Branding'

Home States Futures: Residential Retail

Macro Trends

Home States Futures: Residential Retail

With hybrid working becoming the new normal, global retail footfall in decline and the loss of third spaces, the home is shifting from a fundamenta...
Retail : Home : Technology
Global Fashion Summit: Forming Fashion’s New Alliances

Big Ideas

Global Fashion Summit: Forming Fashion’s New Alliances

favour of planet-first, radical collaborations.
Fashion : Sustainability : Retail
Five Brands Elevating the Outdoor Leisure Market

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...
Travel : Leisure : Fashion
Offset Sellers

Micro Trends

Offset Sellers

Amid accelerating e-commerce, new services are helping retailers to make carbon offsetting a more accessible and convenient part of the purchasing ...
Retail : Sustainability : Carbon Offsets
Micro-mmunity Retail

Micro Trends

Micro-mmunity Retail

Retail brands are swapping flagship and big-box store formats for downscaled neighbourhood shopfronts with services curated to the needs of local s...
Retail : Customer Experience : Local
Why hospitality’s success lies in small cities

Viewpoints

Why hospitality’s success lies in small cities

Mario Tricoci, co-founder of Aparium, explains why business is booming at his local-first luxury hotels and why the brand was prepared for the pand...
Hotel : Travel : Luxury
Generation Alpha are the new Old Fashioneds

Viewpoints

Generation Alpha are the new Old Fashioneds

Helenor Gilmour, director of insight at Beano Studios, on how Millennial parents are raising a generation of gender-blind entrepreneurial activists.
Youth : Media : Social Media
Does Escapex herald the future of social media?

Viewpoints

Does Escapex herald the future of social media?

Shamik Talukder, chief business officer at Escapex, on the need to create a platform that puts engagement back at the heart of social interaction.
Technology : Social Media : Entertainment
Georgina Johnson on the fashion industry’s mental health problem

Big Ideas

Georgina Johnson on the fashion industry’s mental health problem

The designer and founder of The Laundry discusses the industry’s damaging culture of overwork and why fashion education needs to be refo...
Fashion : Retail : Wellness
 Alternative Energy Drinks

Micro Trends

Alternative Energy Drinks

Growing concern about the negative health impact of high-sugar and caffeine energy drinks is prompting the development of less harmful alternative...
Food And Drink : Wellness : Retail
Micro-retail

Micro Trends

Micro-retail

With convenience a key priority for consumers, brands are exploring the potential of dynamic selling spaces in non-traditional locations.
Retail : Digital : Technology
WWD Retail 20/20 Forum 2017

Big Ideas

WWD Retail 20/20 Forum 2017

Linking marketing to sales through new social media strategies was a key talking point at this year’s WWD Retail 20/20 Forum.
Retail : Technology : Digital
Milking It

Micro Trends

Milking It

As the consumer’s search for sources of optimisation gathers momentum, brands are re-evaluating the potential of dietary staples.
Milk : Milk Factory : Optimisation
Millennial Hotels

Micro Trends

Millennial Hotels

Young, affluent Millennials are becoming an increasingly dominant group in the travel market: travel spending by Millennials rose by 20% in 2010, a...
Boutique : Social : Entertainment
Future Five 2025: Longevity

Big Ideas

Future Five 2025: Longevity

With global spending on wellness spiralling upwards, we spotlight the need to eradicate the historic gender health gap while addressing trends such...
Health : Wellness : Science
Fashion Rental Market

Markets

Fashion Rental Market

Fashion rental services are evolving to benefit brands and consumers, providing new revenue streams, peer-led style inspiration and convenience.
Fashion
Flat Age Society: Retail strategies

Markets

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experienti...
Boomers : Simon Stacey : Household Design
Sweet Nostalgia

Design Directions

Sweet Nostalgia

Designers and make-up brands are turning to 18th-century European styles to imbue consumers with the feeling of optimistism and abundance from the ...
Pastel : Rococo : 18th Century
How brands can reach The Next Billion Users

Viewpoints

How brands can reach The Next Billion Users

Digital anthropologist Payal Arora explains why the online behaviour of people in China, India, Africa and across the Global South i...
Technology : India : Internet
The studios making virtual retail a reality

Big Ideas

The studios making virtual retail a reality

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the di...
Retail : VR : Digital Culture
Healthy Baby Bites

Micro Trends

Healthy Baby Bites

The baby food aisle now reflects wider eating shifts towards healthy options.
Food : Wellness : Baby Food
Big Friendly Data

Micro Trends

Big Friendly Data

In response to public demand for intuitive graphics and inspiring visuals, brands and organisations are becoming increasingly creative with data re...
Data : Digital : Design
User Curated Retail

Micro Trends

User Curated Retail

Scrapbooking social media networks have created a new wave of curator consumers who are becoming a powerful commercial force thanks to their daily ...
Scrapbooking : Social Media : Curation
Amber Case : Helpful brands

Viewpoints

Amber Case : Helpful brands

Geoloqi founder Amber Case talks about helpful brands. 
Amber Case : Location-based Service :  Geoloqi
Brian David Johnson : From small screen to smart screen

Viewpoints

Brian David Johnson : From small screen to smart screen

Intel futurist Brian David Johnson talks about small screen to smart screen. 
Futuretainment : Brian David Johnson : Turbulent Teens
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