LS:N Global

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Luxury : Travel : Hospitality

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...

Mondeo Man : Fiesta Folk : Womenomics

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Macro Trends

Work States Futures

With CEOs conflicted about luring teams back to the office with socials, wellness hubs and hybrid fit-outs, early adopter businesses and organisati...

Workplace : Society : Technology

Futures 100

Futures 100 Innovators: September

The penultimate instalment of the Futures 100 Innovators spotlights a new generation of beauty scientists, value-driven luxury marketers and indepe...

Futures100 Innovators : F100 : Health & Wellness

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Communities

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technol...

BMW Mercedes : Migration : Microblogging

Macro Trends

Prohibition Culture

Everywhere you look, behaviour is being curbed, controlled, nudged and monitored. The ‘war on waste’ is creating a stealth tax that covers everythi...

Nudge : Control : Waste

Macro Trends

The Synthocene Era: Merging Human and Machine Intelligence

As AI redefines our understanding of intelligence, we begin to enter The Synthocene Era, an age in which the lines between what is natural and what...

Technology : Artificial Intelligence : Society

Macro Trends

Adaptive Appetites

As inflation and supply chain fragility sends food and drink prices soaring, consumers and companies are adapting rapidly – embracing frugality, in...

Food : Drink : Society

Macro Trends

New Bricolage Living

Identity used to be something that you were born with. Age, race, gender and nationality were firmly fixed and determined your place in the world....

Third-stage Globalisation : Life-lodging : Connectivity

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...

Food & Drink : Indulgence : Health & Wellness

Macro Trends

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape t...

Generations : Gen Alpha : Demographics

Macro Trends

Luxury States: New Codes of Luxury 2024–2025

An essential tool, the Five Luxury States define people’s emotional and psychological journeys through the luxury sector, giving rise to a new set ...

Luxury : Travel & Hospitality : Fashion

Macro Trends

Hyperphysical Stores

In a post-Covid landscape, changing consumer needs are driving retailers to rethink bricks-and-mortar stores to be more engaging, sensorial and mem...

Retail : Bricks-and-mortar : Stores

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