LS:N Global

Big Ideas

ITB Berlin 2025: Six Trends to Watch

From the rise of the Indian traveller to the influence of TikTok on destination discovery, LS:N Global explores the key trends from ITB Berlin 2025.

Markets

Authentic Avatars

Meet the innovators adopting an intersectional approach to make digital avatars more authentic.

Gaming : Pop-culture & Media : Technology

Big Ideas

Five Brands Elevating the Outdoor Leisure Market

As outdoor activities become more than just an occasional pastime, brands are reviving apparel and equipment with energetic palettes that better su...

Travel : Leisure : Fashion

Design Directions

Paris Fashion Week S/S 14

Designers celebrated hand-crafted finishes this season during Paris Fashion Week, while others chose rebellion and angst as key drivers, and create...

Tribal : Acne : Karl Lagerfeld

Macro Trends

The Zalpha Reckoning

A hybrid generation of Zalphas are entering brands’ consciousness. Wise beyond their years, these products of climate change are using their childh...

Youth : Media : Technology

Big Ideas

Dubai Design Week 2016: Review

One of the world’s youngest design festivals, Dubai Design Week is paving the way for the future design identity of the Middle East, North Africa, ...

Dubai Design Week 2016 : The E-motional Economy : UAE

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...

Luxury : Society : Fashion

Macro Trends

Uprooted Diets

Diets are undergoing a seismic shift as threatened supply chains, shortened food miles and a demand for more positive action from brands change wha...

Food : Drinks : Uprooted Diets

Communities

New Gents

In the 90s was the lad. In the 00s was the metrosexual. But now, in the Turbulent Teens, men are returning to a traditional type of masculinity. Ch...

Smart : Suit : Masculine

Macro Trends

Freesumerism

As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...

Free : Consumerism : Buying

Markets

Gastro Gaming Market

Joining forces with video game publishers, food and drink brands are turning to gaming to offer tastes, skins and experiences that are transcending...

Food & Drink : Gaming : Food

Communities

The New Value-seekers

As traditional career paths fracture and disintegrate, young people are increasingly turning to other means of making a living. Harnessing the pow...

Collaborative Economy : EatWith : Smartphones

Micro Trends

Melbourne Food and Drink Safari

At the centre of the Australian creative industry, Melbourne’s food and drink sector celebrates wellbeing, community and social enterprise.

Melbourne : Australia : Safari

Macro Trends

Optimised Odysseys

Travel has entered a redefining age in which every element must be optimised, from planning to presence, to deliver truly purposeful, personalised ...

Travel & Hospitality : Technology : Sports & Leisure

Macro Trends

Future Media Landscapes

In the land of the brand and the media, there have always been kings, ever since media magnate Sumner Redstone declared ‘Content is king!’ way back...

Media : Technology : Transmedia

Macro Trends

Equilibrium Cities

Citizens are demanding a more receptive and equitable built environment that will allow future urban generations, nature and businesses to thrive.

Future Cities : Health And Wellness : Intersectionality

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...

Generations : Boomers : Demographics

Communities

Hijabistas

A new breed of fashion innovators is blazing a trail for modesty, creative flair and business sense. Dubbed ‘hijabistas’, these women are homing in...

Chanel : Muslim : Feminism

Communities

Amortals

As they approach, or even sail past the traditional age for retirement, some Boomer and Generation Jones men are refusing to slow down. I...

Bleisure : Catherine Mayer : Anti-Aging

Macro Trends

Five States of Luxury 2021

A fresh update to The Future Laboratory’s proprietary framework examining people’s emotional and psychological journeys through the luxury sector.

Luxury : Travel : Hospitality

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Macro Trends

The Focus Filter

A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction.

Attention Economy : Workplace : Advertising

Markets

The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, e...

Mondeo Man : Fiesta Folk : Womenomics

Macro Trends

Gen X Now and Next: From Ambiguity to Advocacy

Having long lived in the shadow of Baby Boomers and Millennials, Gen X are racing against time to make their influence felt, while juggling their c...

Generations : Gen X : Demographics

Futures 100

Futures 100 Innovators: September

The penultimate instalment of the Futures 100 Innovators spotlights a new generation of beauty scientists, value-driven luxury marketers and indepe...

Futures100 Innovators : F100 : Health & Wellness

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