The New Normal Update

The New Normal Briton has two children and thinks of himself as working or lower middle class. He goes on a foreign holiday at least once a year, earns around £25,428 a year, though probably has no savings, spends £45 a week on groceries and owns a house worth an average £204,359. He also owns at least three tvs and commutes for half an hour a day. His favourite home-cooked dish is spaghetti bolognese. He is 39 and he has a 37-in waist – having a higher BMI (body mass index) than in the previous decade – and lives with his partner, who is 37 and also works. If they feel part of any religion at all – and in 2010, 51% of people are atheist or agnostic – they will be Christian. They have sex eight times a month.

The New Normal Update

WANT TO READ MORE?

BECOME A MEMBER TODAY

DISCOVER OUR MEMBERSHIPS

Already a member? Click here to log in.

Discover More Markets
Third Culture Cuisines

Markets

Third Culture Cuisines

Fusion cuisine, from TikTok chefs to experimental menus, is becoming a bold expression of identity and cultural pride, fuelled by third-culture coo...
Food & Drink : Society : Pop-culture & Media
Gen Alpha’s Travel Pester Power

Markets

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the y...
Youth : Travel & Hospitality : Luxury
Gen Z in Brazil

Markets

Gen Z in Brazil

Driven by a quest for purpose, Brazil’s Gen Z are honouring their roots in inventive ways – raising the bar for inclusive fashion, global fandom an...
Youth : Pop-culture & Media : Gen Z
Digital Clout Dining

Markets

Digital Clout Dining

A new wave of Indian restaurants is reshaping fine dining through limited-access menus, founder storytelling and digital scarcity, transforming mea...
Food & Drink : India : Travel & Hospitality
Intimate Fantasy Escapism

Markets

Intimate Fantasy Escapism

Intimate fantasy roleplay is shifting to become an increasingly mainstream practice. Driven by growing fandoms, it represents a search for belongin...
Youth : Pop-culture & Media : Society
Luxury Train Travel

Markets

Luxury Train Travel

Upmarket rail holidays are becoming a channel for storytelling, ecological responsibility and prestige tourism, driven by younger wealthy audiences...
Luxury : Travel & Hospitality : Design
Neo-community Market

Markets

Neo-community Market

From personalisation through data to personalisation through dialogue, brands are creating communities where followers feel like friends and belong...
Retail : Pop-culture & Media : Society
Grab-and-Go Cuisine

Markets

Grab-and-Go Cuisine

Food brands are re-inventing convenience with healthier, snackable and culturally relevant formats designed for time-poor consumers.
Food & Drink : Society : Health & Wellness
Gen Z Wellness Rebellion

Markets

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness manda...
Food & Drink : Youth : Travel & Hospitality
Collaboration Culture

Markets

Collaboration Culture

Successful brands are evolving from authoritative voices to co-creative partners. They are collaborating with audiences, creators and peers to shap...
Fashion : Sports & Leisure : Beauty
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN