'branding'

Creative caffeine

News

Creative caffeine

Mexico City – Blend Station is a new coffee shop inspired by the rejuvenating properties of caffeine.
Coffee : Anti-authenticity Marketing : Branding
Making a marque: A brand identity with no product

News

Making a marque: A brand identity with no product

International – Designer Ben Pierrat is offering a new brand identity for sale, complete with a name, website, logo and its own unique style. The o...
Branding : Disruptive : Prefabricated
SFW series addresses sex toys stigma

News

SFW series addresses sex toys stigma

New York – The images were created by designer Jenna Josepher and photographer Jesse Untracht-Oakner.
Advertising : Branding : Digital
Beauty Futures 2017: Global Market Overview

Markets

Beauty Futures 2017: Global Market Overview

From the rise of lucrative colour cosmetics to emerging opportunities in developing markets, discover our latest beauty market insights.
Beauty : Branding : Wellness
Sound effects

News

Sound effects

Brazil – Telecoms company Oi has launched a new interactive logo that responds to sound.
Oi : Telecoms : Telecommunications
TFWA 2024: Tailored for Travellers

Big Ideas

TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...
Travel : Retail : Drink
Here Design: Graphic Design

Design Directions

Here Design: Graphic Design

‘We lend ourselves as a vehicle to express something about somebody’s brand,’ says Caz Hildebrand, founder of Here Design. ‘We are not trying to sa...
Branding : Carving : Balvenie
Vienna’s tourism board highlights the city’s faults

News

Vienna’s tourism board highlights the city’s faults

The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.
Travel : Tourism : Online Rating
Do synthetic chemicals still have a place in the beauty industry?

Viewpoints

Do synthetic chemicals still have a place in the beauty industry?

Clean Beauty Co, BeautyMART and Spring Studios on why synthetics aren't going anywhere.
Beauty : Branding : Manufacturing
Biocol Labs

Design Directions

Biocol Labs

Big pharma doesn’t have to mean bad pharma, according to Biocol Labs, a healthcare laboratory that develops all-natural nutraceuticals.
Biocol Labs : Studio AH-HA : Supplements
Gen Z are waking up the Energy Category

Viewpoints

Gen Z are waking up the Energy Category

New York-based entrepreneur Jonah Reider is taking on the energy drinks market with an innovative on-the-go energy mist targeting the Gen Z consumer.
Youth : Wellness : Drinks
Barcode

Design Directions

Barcode

Design agency Anti has provided a new visual identity for Norway’s first city skyline, Barcode.
Barcode : Anti : Identity
BBC Make Me offers mood-driven tv

News

BBC Make Me offers mood-driven tv

UK – Users can seamlessly browse audio and video content based on their state of mind.
Digital : Branding : Design
Unnatural nosh

News

Unnatural nosh

South Korea – LabNosh presents a new visual language around meal replacement products.
LabNosh : Neo-nutrition : South Korean
Malt makeover

News

Malt makeover

Monterrey – Mexico’s first speciality coffee brand, Bueno de Alegoria, has raised the bar for caffeine-free coffee. 
Bueno De Alegoria : Chapter : Malt Coffee
Approachable aesthetics for Elon Musk’s Neuralink

News

Approachable aesthetics for Elon Musk’s Neuralink

Graphic design agency Play has unveiled an updated visual design for neurotechnology firm Neuralink, adopting an identity that is widely accessible...
Technology : Design : Branding
Mutiny in monochrome

News

Mutiny in monochrome

São Paulo – Leica has released a monochromatic campaign to promote its new Monochrom camera.
Leica : Advertising : Photography
Chinese McDonald’s ads adapt to local concerns

Big Ideas

Chinese McDonald’s ads adapt to local concerns

Chinese McDonald’s ads adapt to local concerns
McDonalds : China : Fast-food
Collaborative campaigns

News

Collaborative campaigns

Global – Nike has hired FKA Twigs as creative director for the brand’s latest campaign.
Nike : FKA Twigs : Do You Believe In More?
Pitch perfect: Music festival rebranding wins at Cannes Lions

News

Pitch perfect: Music festival rebranding wins at Cannes Lions

Cannes – The rebranding of the Bergen International Festival won Norwegian agency Anti the Grand Prix in Design at Cannes Lions.
Cannes Lions 2014 : Rebranding : Norway
Read it and eat: crEATe considers the future of food

News

Read it and eat: crEATe considers the future of food

Read it and eat: crEATe considers the future of food
Ultra Foodist : Restaurant Trends : Branding
Dystopia Illustrated

Design Directions

Dystopia Illustrated

Illustrators are exploring contemporary dystopian narratives, merging surrealism and realism to create multilayered narratives.
Illustrator : Surrealism : Realism
Playing cards as an empathy-building tool

News

Playing cards as an empathy-building tool

New York – Questions & Empathy encourages players to consider everyday situations from a different perspective.
Culture : Branding : Workplace
Future Noir

Design Directions

Future Noir

An emerging design direction combines the dystopian mood of game environments and the anarchic qualities of Netstalgic graphics to construct fictio...
Faction Marketing : Netstalgia : Novembre
Five design responses to the climate crisis

Big Ideas

Five design responses to the climate crisis

Brands are using design mechanisms to communicate about environmental issues in a bid to increase awareness and action from consumers.
Design : Eco Design And Sustainability : Sustainability
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