Bueno de Alegoria coffee designed by Chapter, Mexico Bueno de Alegoria coffee designed by Chapter, Mexico
Bueno de Alegoria coffee designed by Chapter, Mexico Bueno de Alegoria coffee designed by Chapter, Mexico
Bueno de Alegoria coffee designed by Chapter, Mexico Bueno de Alegoria coffee designed by Chapter, Mexico
Bueno de Alegoria coffee designed by Chapter, Mexico Bueno de Alegoria coffee designed by Chapter, Mexico

Malt makeover

05 : 08 : 2015 Bueno De Alegoria : Chapter : Malt Coffee

Monterrey – Mexico’s first speciality coffee brand, Bueno de Alegoria, has raised the bar for caffeine-free coffee.

  • Bueno de Alegoria specialises in malt coffee products, a healthier alternative to conventional coffee
  • Branding agency Chapter has created a stylish identity that uses an eloquent calligraphy style and colour palette

With Bueno de Alegoria’s products, the roasting process can be identified not only by number and colour as with conventional coffee packaging, but also by its packaging material. A different texture is used to describe each roast, from transparent plastic for its soft brew, to a glossy black plastic reminiscent of Pennsylvania’s Alabaster Coffee for its extra strong blend.

‘Our graphic approach evokes a sense of natural delicacy for malt coffee lovers and is inspired by the products’ benefits and the heartwarming, cozy coffee shops of France,’ says Chapter’s Rodrigo Castro.

The brand has also released a cold-brewed, ready-to-drink malt coffee housed in a screen-printed glass bottle with quaint brown paper packaging that reflects the brand’s hand-crafted and wholesome identity.

The Big Picture: Coffee brands are creating stylish products for high-end cafés – the latest must-have accessory for luxury retailers.

Discover More Daily Signals
Swedish campaign encourages doctors to prescribe visits

Daily Signals

Swedish campaign encourages doctors to prescribe visits

Visit Sweden has launched The Swedish Prescription, making it ‘the first country in the world prescribed by doctors’.
Health : Travel : Tourism
Airbnb and Strava champion countryside run-cations

Daily Signals

Airbnb and Strava champion countryside run-cations

Airbnb and Strava are tapping into ‘the rural run-cation’, staycations built around scenic runs, fresh air and connection with friends. As explored...
Sports : Travel And Hospitality : Health And Wellness
Stat: Gen Z lead European travel boom with highest spending and trip frequency

Daily Signals

Stat: Gen Z lead European travel boom with highest spending and trip frequency

Gen Z are driving a significant surge in European travel, outspending and out-travelling all other generations, according to MMGY’s 2025 Portrait o...
Travel
Rosewood leans into modern luxury with refreshed brand identity

Daily Signals

Rosewood leans into modern luxury with refreshed brand identity

Luxury hotel group Rosewood is repositioning itself as a lifestyle and cultural leader, with a focus on storytelling and experiential travel.
Luxury : Hospitality : Rosewood
Foresight Friday: Olivia Houghton, insights and engagement director

Daily Signals

Foresight Friday: Olivia Houghton, insights and engagement director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, insights and engagement d...
Culture : Beauty : Fashion
Stat: Study shows decline in social media use among younger adults

Daily Signals

Stat: Study shows decline in social media use among younger adults

Adults are spending less time on social media, following a peak three years ago. By the end of 2024, those aged 16 or older were spending an averag...
Media : Technology : Statistic
Ulta Beauty opens UB Marketplace to 100 emerging brands

Daily Signals

Ulta Beauty opens UB Marketplace to 100 emerging brands

Ulta Beauty has launched UB Marketplace, a new online platform introducing more than 100 emerging beauty and wellness brands to its website and app...
Beauty : Retail : Ecommerce
Travel platform Curated Spaces is powered by trusted tastemakers

Daily Signals

Travel platform Curated Spaces is powered by trusted tastemakers

Travel start-up Curated Spaces has launched a booking platform that puts personal style, trusted recommendations and curated experiences at the hea...
Travel : Hospitality : Digital
Stat: Gen Z women are shaping a new liberal majority in the US

Daily Signals

Stat: Gen Z women are shaping a new liberal majority in the US

New polling highlights a sharp political gender gap within Gen Z, positioning young women as the most liberal demographic in the US, according to a...
Youth : Politics : Gen Z
Heineken transforms Seoul’s rooftops into social sanctuaries

Daily Signals

Heineken transforms Seoul’s rooftops into social sanctuaries

Heineken is transforming Seoul’s empty rooftops into vibrant social spaces as part of a new campaign combatting urban loneliness and removing barri...
Culture : Drink : Loneliness
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN