supplements

Everlane founder launches magnesium-powered beverage Magna

News

Everlane founder launches magnesium-powered beverage Magna

Thirteen years after launching Everlane, Michael Preysman is launching Magna, a DTC sports beverage brand. Magna targets health-conscious consumers...
Supplements : Food&Drink : Health
Nestlé targets nutrition for older people due to ageing populations

News

Nestlé targets nutrition for older people due to ageing populations

Nestlé, the world’s largest food company, is pivoting towards catering to ageing populations as global birth rates decline.
Health : Wellness : Nutrition
Functional Feasting

Macro Trends

Functional Feasting

As we move past the ‘free from’ era, consumers are increasingly favouring products that do more with less, bringing flavour and fun back into funct...
Food & Drink : Indulgence : Health & Wellness
Arterra launches dog longevity supplement

News

Arterra launches dog longevity supplement

Dog supplement brand Arterra has launched a veterinarian-formulated supplement to help dogs live longer, healthier and happier lives.
Pets : Health & Wellness : Society
A prenatal supplement for him and her

News

A prenatal supplement for him and her

While prenatal healthcare is traditionally geared towards women, WeNatal is disrupting the space by offering supplements designed for both men and ...
Fertility : Health & Wellness : Society
Blume’s adaptogenic milk adds function to barista coffee

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Blume’s adaptogenic milk adds function to barista coffee

Tuning into demands for more functional coffee options, superfood company Blume has introduced an Adaptogenic Milk Blend as an alternative to exist...
Food & Drink : Society : Health & Wellness
Stat: Thai consumers opt for preventative supplements

News

Stat: Thai consumers opt for preventative supplements

According to research by Mintel, Thai shoppers are using vitamins, minerals and supplements (VMS) to meet various health concerns.
Stat : Statistic : Health And Wellness
Stat: Indian consumers opt for immunity-boosting diets

News

Stat: Indian consumers opt for immunity-boosting diets

Indian consumers are focusing on preventative healthcare, with many having changed their diets and fitness routines in the past year.
Society : Health : Wellness
Stat: Young Britons stock up on health supplements

News

Stat: Young Britons stock up on health supplements

Health-conscious British consumers have been shopping for dietary supplements amid the chaos of the pandemic, according to a new survey by YouGov.
Stat : Health : Wellness
Starbucks uplifts caffeine with essential vitamins

News

Starbucks uplifts caffeine with essential vitamins

Starbucks and Nestlé are introducing new innovations to their at-home offering – and embracing the multiple benefits of pairing coffee with health-...
Drink : Health : Wellness
Stat: Consumers are looking to optimise their eyes

News

Stat: Consumers are looking to optimise their eyes

Consumer concern about the impact of always-on living, toxic materials and poor diet on their eyesight is leading to growth in the eye health suppl...
Health : Wellness : Eye Health
Maurten un-brands its sports energy drinks

News

Maurten un-brands its sports energy drinks

The start-up is making it possible for athletes sponsored by competitor brands to use their products.
Branding : Design : Sport
Stat: Market for high-end brain supplements set to quadruple

News

Stat: Market for high-end brain supplements set to quadruple

According to Wellness Summit’s 2018 Global Wellness Trends Report, demand for brain health supplements is increasing year on year.
Data : Technology : Digital
Why emotional wellbeing is the next frontier for the vitamins industry

Big Ideas

Why emotional wellbeing is the next frontier for the vitamins industry

Brendan Murdock, the founder of nutrition and health store anatomē, explains why human interaction is crucial to any health store proposition.
Health And Wellness : Nutrition : Emotional Wellbeing
Design nourishment

News

Design nourishment

Mexico – A new range of workout supplements is shunning the turbocharged world of bodybuilding.
Nativetech By Siemalab : Supplements : Anagrama
Fishing line: Oil supplement given stand-out design

News

Fishing line: Oil supplement given stand-out design

Athens – A line of salmon oil supplements has been given a sophisticated makeover by Greek design agency Mousegraphics.
Mousegraphics : Supplements : Health
Strong point: Supplements rebranded with flying colours

News

Strong point: Supplements rebranded with flying colours

London – Design studio Pearlfisher has created a unique packaging identity for nutrient supplements brand Strong, using illustration and emoti...
Nutrients : Karen Welman : Nutrient
Vitamins fall out of favour with consumers

Big Ideas

Vitamins fall out of favour with consumers

Vitamins fall out of favour with consumers
Vitamins : Nutrients : Mintel
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