UK – Sotheby’s auction house has joined forces with Highsnobiety for a seven-piece clothing collection that combines art with streetwear.
As Sotheby’s explores the place of fine art and rarities in an increasingly digital world, it has partnered with the hype platform on a clothing collection that will initially be available via the Highsnobiety Shop and in The Co.lab at Selfridges in London, an innovative and ever-changing retail concept.
The collection of ready-to-wear garments and accessories bring together an eclectic mix of rich portraiture, 16th-century opulence and streetwear designs, with oversized t-shirts, caps and hoodies priced from £40 ($52, €47). Part of Highsnobiety’s quest to redefine luxury in the modern age, the collaboration embraces a future in which the physical and digital worlds of art will be brought together.
As we uncover in our Next-generation Auction Houses microtrend, attitudes to luxury and acquisition are evolving, creating an opportunity for auction houses to retain relevance and attract a new breed of young, moneyed consumers.